Mkt501 VU Midterm Current Paper (May 2011)

Mkt501

TODAY PAPER

TOTAL 32 QUESTIONS 

28 MCQS AND 4 SUBJECTIVE 3 NUMBER KY 2 QUESTION

AND 5 NUMBER KY 2 QUESTION 

QUESTION R .................



BREFILY DESCRIBE ADVANTAGES OF TEST MARKET?

DESCRIBE DISADVANTAGES OF PENETRATING PRICING STRATEGY?

WHAT TYPE OF DISCOUNT TRADE ARE GIVEN BY THE COMPANY TO THE DISTRIBUTOR AND RETAIERS.