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Eng301 GDB Solution

Monday, January 17, 2011 Posted In Edit This
Graded Discussion Board
Dated: Jan 07, 11

Dear Students, Graded Discussion Board for Business Communication (ENG301) will be opened on17-01-2011. Its closing date is 18-01-2011. The discussion topic is“Non-verbal Communication is miscommunication.” Comment. Read the following instructions carefully before posting your comments: 
  1. Your comments should not exceed 130-150 words.
  2. GDB carries 5% weightage.
  3. Relevant and original ideas written in correct English will be highly appreciated.
  4. Post your comments on GDB & NOT on the Regular MDB.
  5. Comments sent through e-mail or posted on regular MDB will NOT be graded.
  6. Comments copied from internet or other sources will be graded as poor.
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Helping Material

In the workplace miscommunication can be blamed for a significant amount of conflict and the tension that it stirs. It would be unrealistic to think all miscommunication could be prevented, but if we understood its causes, the percentage could likely be decreased. Five common causes include:
1) Being unaware of nonverbal communication

A significant portion of miscommunication occurs without recognition. Through nonverbal cues, communication is often misconstrued and misrepresented. An individual’s facial expression and body language movement can be a powerful message that is delivered involuntarily. Recognize your message may be perceived different than originally intended. Take the time to accurately analyze yourself. Concentrate on your tone of voice, your eye contact and your body language.

2) Poor communication between employees and company management

For communication to be fluid between employees and management staff, communication must remain open, reachable and approachable. Ineffective communication begins to stir when employees feel as though their voices aren’t being heard. Have management check in with their staff members regularly. Hear their concerns and their successes. By having consistent conversations, potential problems can be avoided.

3) Not grasping the company’s global vision

What’s the big picture? The company president and those at the management level understand the company’s progression, but do all employees identify with the overall vision and growth process? This is a window that is sometimes overlooked, but expressing the global perspective of a company five, 10 and 15 years down the road allows employees to understand where they fit into the business strategy. Employees become more efficient and feel more valued when they can visually see their role in the puzzle of the company.

4) Making assumptions 

Promote an environment of open communication where employees feel as though their questions and concerns are welcomed and accepted. Without this style of communication, employees often make assumptions because they don’t feel comfortable speaking up, and we know what happens when people act off assumptions alone.

5) Lack of ownership

Where is the accountability? An essential part of functionality is for all members to fully understand and be aware of the roles that are played. Without accountability, employees subconsciously become comfortable dumping duties and shifting their weight onto another’s plate, opening the door for future problems to transpire. The system of the company, as anticipated, will ultimately fail unless employees recognize that their role is not only important, but it is critical to the overall success of the organization.
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“Non-verbal Communication is miscommunication.” Comment.

Nonverbal communication or body language is an important part of how people communicate and there are differences from culture to culture. Hand and arm gestures, touch, and eye contact (or its lack) are a few of the aspects of nonverbal communication that may vary significantly depending upon cultural background.

Below Cultural differences leads to miscommunication in non-verbal communication.

Gestures:
There are a number of gestures commonly used in the United States that may have a different meaning and/or be offensive to those from other cultures. One common example is the use of a finger or hand to indicate “come here please”. This is the gesture used to beckon dogs in some cultures and is very offensive. Pointing with one finger is also considered to be rude in some cultures and Asians typically use their entire hand to point to something.

Touch:
While patting a child’s head is considered to be a friendly or affectionate gesture in our culture, it is considered inappropriate by many Asians to touch someone on the head, which is believed to be a sacred part of the body. In the Middle East, the left hand is reserved for bodily hygiene and should not be used to touch another or transfer objects. In Muslim cultures, touch between opposite gendered individuals is generally inappropriate.

Eye contact/gaze:
In mainstream Western culture, eye contact is interpreted as attentiveness and honesty; we are taught that we should “look people in the eye” when talking. In many cultures, however, including Hispanic, Asian, Middle Eastern, and Native American, eye contact is thought to be disrespectful or rude, and lack of eye contact does not mean that a person is not paying attention. Women may especially avoid eye contact with men because it can be taken as a sign of sexual interest.

Of special note when working with babies:
Although it is common in Western culture for adults to admire babies and young children and comment upon how cute they are, this is avoided in Hmong and Vietnamese cultures for fear that these comments may be overheard by a spirit that will try to steal the baby or otherwise cause some harm to come to him or her.

Mkt501 Assignment No. 2 solution

Monday, January 17, 2011 Posted In Edit This
Semester “FALL 2010” 

“Marketing Management (MKT 501)” 

Assignment No. 02 Marks: 15 



“Case Study” 


Zeeshan was born in a milk man’s home 20 years ago. He has three brothers and two  sisters living in a typical middle class house. His father has 15 milking units (Buffalos & Cows) which provide living for him and his medium size family. Zeeshan fortunately won a contract of milk supply to a multinational company 5 years ago when used to buy milk at the rate of Rs. 30 Per litre at a normal profit for Zeeshan’s father. Supplying milk to multinational company is a certain business but it provides no growth opportunity. 



Zeeshan completed his studies MBA from VU Pakistan in 2009. Instead of going for a job, Zeeshan preferred to join his father’s business soon after the completion of studies. After joining business, Zeeshan very quickly learnt the mechanics of business. His understanding of the supply chain enlightened him that only those could grow in the current competitive world who serves the final market with a strong brand. Zeeshan also learnt that multinational company, whom they were supplying milk, sold one litre of milk at Rs. 60 per litre after packaging and processing the milk. 



His limited research shows that middle class families are not satisfied from the price and quality of unbranded milk due to different seasons. Being motivated for growth based on all his findings, Zeeshan decided to reshape his current business into a fresh branded milk business which could supply milk to middle income households in nearby towns. To be on the safe side Zeeshan cut 50% milk supply to multinational company with a plan to abandon it if his new idea works. 



Required: 



Zeeshan needs your help in following areas: 



Question # 01: Suggest a suitable pricing strategy for Zeeshan’s business. 
Question # 02: How can Zeeshan position and differentiate his brand in the minds of customers? 



Important Tips 



1. This Assignment can be best attempted from the knowledge acquired after watching video lecture no. 1 to lecture no 31 and reading handouts as well as recommended text book). 


2. Video lectures can be downloaded for free from Online VU Lectures



Schedule 

Opening Date and Time January 10, 2011 At 12:01 A.M. (Mid-Night) 
Due Date and Time January 13, 2011 At 11:59 P.M. (Mid-Night) 
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For Question#1

1. Penetration pricing: Here, the company charges a low price initially in order to create a large sales volume and achieve the maximum and quickest penetration of the market. The intention of charging a low price initially is to expand the market and keep it exclusive and unattractive to competitors. The aim is to build up the largest sales volume possible and thus maximize the economic benefit of large scale production. The price is eventually raised when the product had become well known and accepted and potential competition has disappeared.


A penetration price is most suitable if:
(i) The product is new and low introductory price will lead to huge sales and a quick recouping of the initial investment
(ii) Sales are sensitive to price even in the early stages of introduction
(iii) A large market exists and high sales volume will create economies of large scale production
(iv) The product can easily be imitated by competitors and thus faces a powerful imminent competition immediately it is introduced. With a low price; potential competitors may disregard the product and the economic opportunity it offers and so may be discouraged from entering the market.



Question#2 Helping Material...

Product Positioning To-Do List:
1. Conduct a market segmentation.
2. Define your target market.
3. Identify the product attributes.
4. Data collection from the target market (customers and potential customers) on the identified product attributes.
5. Determine the product’s share of heart and mind (of the total potential mindshare). Being ‘first’ in the market usually is a significant benefit in mindshare.
6. Place your product in the right ‘space’ (e.g. luxury market; economy market; high value, low volume; health; snack; etc.)
7. If position is a graph, determine what your product’s ideal position on that graph might be (e.g. nutritious, high cost snack).
8. Determine what you need to do to reach that position in the minds of your market.



More Material for Question#2

Product Positioning and Differentiation:
Does your positioning strategy focus on, and align with, your product differentiation strategy? Is your product or service unique, better, economical, profitable (for the market), or does it have other distinctive criteria that will differentiate it from the many other products and services available?


These points of differentiation must be important and valued by your customers (for example, being marketed as an economical product in a luxury goods market would be a significant positioning mistake).


When introducing new products, your new product plan needs to be focused on differentiation and positioning strategies and tactics.


Positioning your product needs to be focused on delivering a valued and distinctive product to a specific market and delivering in a way that customers accept (that's the hearts and minds part of the equation). Goodproduct positioning will make it easy for your intended customers to define why they want to buy the product (they will see the unique benefits).


Small businesses typically do not have large marketing budgets. But no matter what kind of budget you have, you need to focus on getting product positioning right (it will pay for itself).


Conduct marketing research (you can use free online surveys) on your product. How do your customers view your product? How do they view your organization? Ask your customers to describe what they think of when they think of your brand and/or your business’ name (it’s a good idea to do this in a way that allows anonymity to encourage honest feedback).


Customers have an image of your brand as either a positive or a negative, based on their experience, their perception of your brand and their understanding of your product benefits.


That positive or negative image will determine whether or not they buy your product and how much they will pay for it (how much value they attribute to it). So make sure you carefully focus on your pricing strategy as an important part of your positioning.


Focus your efforts on positioning or ultimately you will need to re-position your product (changing and/or improving your product’s identity or brand). Re-positioning is very hard to do successfully. Work on the relationship between product differentiation and product positioning. Overcome the ‘noise’ in the marketplace and be recognized for having a unique product.

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Solution:-

Attractive packaging attracts the customers, beats the competitive products and increases successful sales. There are a variety of ways to make packaging more appealing including appearance (prettier), environmentally friendly, child-proof, and usability (can be reused for some other purpose). Decisions then must be made on specific elements of the package, such as size, shape, materials,color, text, and brand mark.

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