MKT501 Online Quiz # 3

Question # 1 of 15 ( Start time: 05:09:43 AM ) Total Marks: 1

Idea-reducing stage of new product development process is called:

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Concept development

Product concept

Idea screening

Idea generation



Question # 2 of 15 ( Start time: 05:09:58 AM ) Total Marks: 1

A brand which is created and owned by a reseller of a product or service is known as:

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Co-brand

Private brand

Manufacturer's brand

Licensed brand



Question # 3 of 15 ( Start time: 05:10:16 AM ) Total Marks: 1

In BCG matrix, products with low market share and low market growth are referred to as:

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Dogs

Question marks

Cash cows

Stars



Question # 4 of 15 ( Start time: 05:11:20 AM ) Total Marks: 1

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?

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Introduction

Growth

Maturity

Decline



Question # 5 of 15 ( Start time: 05:11:36 AM ) Total Marks: 1

Which of the following is used to test the customer preference about the new product design?

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Concept testing

Conjoint analysis

Beta testing

Business Analysis



Question # 6 of 15 ( Start time: 05:11:51 AM ) Total Marks: 1

Identify which of the following is an aggressive strategy.

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Intensification

Diversification

Harvesting

Vertical integration



Question # 7 of 15 ( Start time: 05:12:07 AM ) Total Marks: 1

Which of the following are the costs that do not vary with production or sales level?

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Fixed cost

Variable cost

Target cost

Total cost



Question # 8 of 15 ( Start time: 05:13:07 AM ) Total Marks: 1

All of the following are reasons, people will buy a premium priced product, EXCEPT:

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Self-interest

Flawless performance

Sign of self-worth

Indication of good quality



Question # 9 of 15 ( Start time: 05:13:24 AM ) Total Marks: 1

Which of the following can be used to improve the customer’s viewpoint about firm’s products and services?

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Experiential innovation

Customer interface

Experiential world of customers

Building experiential platform



Question # 10 of 15 ( Start time: 05:13:39 AM ) Total Marks: 1

What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000?

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50

100

150

200



Question # 11 of 15 ( Start time: 05:14:20 AM ) Total Marks: 1

For which of the following price wars are good in the short run?

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Retailers

Competitors

Customers

Companies



Question # 12 of 15 ( Start time: 05:15:27 AM ) Total Marks: 1

Which of the following is the first step in the new product development process?

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Idea generation

Idea development

Idea screening

Idea testing



Question # 13 of 15 ( Start time: 05:15:42 AM ) Total Marks: 1

Warehousing facility to channel members is an example of:

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Seasonal discount

Trade discount

Quantity discount

Cash discount



Question # 14 of 15 ( Start time: 05:16:57 AM ) Total Marks: 1

Tight cost control is associated with which of the following strategy?

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Market segmentation strategy

Market dominance strategy

Differentiation strategy

Cost leadership strategy



Question # 15 of 15 ( Start time: 05:17:13 AM ) Total Marks: 1

Which of the following gives the exact position of a company’s product with respect to market?

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Market analysis

Consumer analysis

Macro analysis

Micro analysis