MKT501 Online Quiz # 3
Thursday, December 30, 2010 Posted In Mkt Edit ThisQuiz # 03 Announcement Dated:
Dec 28, 10
On-Line Quiz no.03
Marketing Management (MKT501)
Quiz will cover video lecture no. 1 to 27
Schedule
Opening Date and Time
December 29, 2010 At 12:01 AM (Mid-Night)
Closing Date and Time December 31, 2010 At 11:59 PM (Mid-Night)
24 hours extra time is not available
Question # 1 of 15 ( Start time: 05:09:43 AM ) Total Marks: 1
Idea-reducing stage of new product development process is called:
Select correct option:
Concept development
Product concept
Idea screening
Idea generation
Question # 2 of 15 ( Start time: 05:09:58 AM ) Total Marks: 1
A brand which is created and owned by a reseller of a product or service is known as:
Select correct option:
Co-brand
Private brand
Manufacturer's brand
Licensed brand
Question # 3 of 15 ( Start time: 05:10:16 AM ) Total Marks: 1
In BCG matrix, products with low market share and low market growth are referred to as:
Select correct option:
Dogs
Question marks
Cash cows
Stars
Question # 4 of 15 ( Start time: 05:11:20 AM ) Total Marks: 1
Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
Select correct option:
Introduction
Growth
Maturity
Decline
Question # 5 of 15 ( Start time: 05:11:36 AM ) Total Marks: 1
Which of the following is used to test the customer preference about the new product design?
Select correct option:
Concept testing
Conjoint analysis
Beta testing
Business Analysis
Question # 6 of 15 ( Start time: 05:11:51 AM ) Total Marks: 1
Identify which of the following is an aggressive strategy.
Select correct option:
Intensification
Diversification
Harvesting
Vertical integration
Question # 7 of 15 ( Start time: 05:12:07 AM ) Total Marks: 1
Which of the following are the costs that do not vary with production or sales level?
Select correct option:
Fixed cost
Variable cost
Target cost
Total cost
Question # 8 of 15 ( Start time: 05:13:07 AM ) Total Marks: 1
All of the following are reasons, people will buy a premium priced product, EXCEPT:
Select correct option:
Self-interest
Flawless performance
Sign of self-worth
Indication of good quality
Question # 9 of 15 ( Start time: 05:13:24 AM ) Total Marks: 1
Which of the following can be used to improve the customer's viewpoint about firm's products and services?
Select correct option:
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform
Question # 10 of 15 ( Start time: 05:13:39 AM ) Total Marks: 1
What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000?
Select correct option:
50
100
150
200
Question # 11 of 15 ( Start time: 05:14:20 AM ) Total Marks: 1
For which of the following price wars are good in the short run?
Select correct option:
Retailers
Competitors
Customers
Companies
Question # 12 of 15 ( Start time: 05:15:27 AM ) Total Marks: 1
Which of the following is the first step in the new product development process?
Select correct option:
Idea generation
Idea development
Idea screening
Idea testing
Question # 13 of 15 ( Start time: 05:15:42 AM ) Total Marks: 1
Warehousing facility to channel members is an example of:
Select correct option:
Seasonal discount
Trade discount
Quantity discount
Cash discount
Question # 14 of 15 ( Start time: 05:16:57 AM ) Total Marks: 1
Tight cost control is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Question # 15 of 15 ( Start time: 05:17:13 AM ) Total Marks: 1
Which of the following gives the exact position of a company's product with respect to market?
Select correct option:
Market analysis
Consumer analysis
Macro analysis
Micro analysis
