Mkt621 Mid Term Current Paper (Dec 2010)
Tuesday, December 07, 2010 Posted In .Midterm Dec 2010 Edit This
Mkt621 Mid Term Current Paper (Dec 2010)
TODAY MKT621 PAPERS
question no 1
Suppose you are going to advertise your product on TV. What are the limitations you will
face while using TV as a medium?
question no 2
An ABC Company asks you to develop an advertising campaign for newly launched
consumer product. What steps you will keep in mind in order to develop effective
advertising campaign?
question no 1
Suppose you are going to advertise your product on TV. What are the limitations you will
face while using TV as a medium?
question no 2
An ABC Company asks you to develop an advertising campaign for newly launched
consumer product. What steps you will keep in mind in order to develop effective
advertising campaign?
Another Paper:
TODAY MKT621 PAPERS
Which one of the
following is NOT included in initial briefing of accounts department in pre
placement evaluation?
Budget
Price
Competition
Production
Total Marks: 1
Which one of the following elements is NOT included in print media?
Headline
Copy
Illustration
Voice quality
Total Marks: 1
Five stages in the product life cycle can be identified. Which of the
following is NOT a generally accepted stage?
Introduction
Peak
Growth
Maturity
Total Marks: 1
RACE and ROPE are two problem-solving strategies. Which of the following
factors are common in both strategies?
Research, Action
Research, Objective
Research, Evaluation
Research, Communication
Total Marks: 1
What are the factors that can be influenced while selecting an effective
media?
Product characteristics
Media objectives
Media budget
All of these
Total Marks: 1
Which one of the following is the useful tool to provide technical information
with complete demonstration to the industrialist?
Newspaper
TV
Exhibition
Radio
following is NOT included in initial briefing of accounts department in pre
placement evaluation?
Budget
Price
Competition
Production
Total Marks: 1
Which one of the following elements is NOT included in print media?
Headline
Copy
Illustration
Voice quality
Total Marks: 1
Five stages in the product life cycle can be identified. Which of the
following is NOT a generally accepted stage?
Introduction
Peak
Growth
Maturity
Total Marks: 1
RACE and ROPE are two problem-solving strategies. Which of the following
factors are common in both strategies?
Research, Action
Research, Objective
Research, Evaluation
Research, Communication
Total Marks: 1
What are the factors that can be influenced while selecting an effective
media?
Product characteristics
Media objectives
Media budget
All of these
Total Marks: 1
Which one of the following is the useful tool to provide technical information
with complete demonstration to the industrialist?
Newspaper
TV
Exhibition
Radio
Another Paper:
TODAY MKT621 PAPERS
question no 1
Advertising has great influence on us whether we are aware of it or not, now it is
considered as fundamental elements for the companies. Explain, why advertising is
necessary for any organization?
question no 2
Advertising is conveying different appeals to execute their messages by using creative
strategy. How would you explain the creative strategy? Also identify the steps of creative
process.
question no 1
Advertising has great influence on us whether we are aware of it or not, now it is
considered as fundamental elements for the companies. Explain, why advertising is
necessary for any organization?
question no 2
Advertising is conveying different appeals to execute their messages by using creative
strategy. How would you explain the creative strategy? Also identify the steps of creative
process.
Another Paper:
Questions related to following were present:
Draw the Low Involvement Learning Model
Communication Models in brief
Market Education
Forms of Television Advertising
Draw the Low Involvement Learning Model
Communication Models in brief
Market Education
Forms of Television Advertising
