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On-Line Quiz no.01
Marketing Management (MKT501)
Quiz will cover video lecture no. 1 to 15

Schedule
Opening Date and Time: November 08, 2010 At 12:01 AM (Mid-Night)
Closing Date and Time November 11, 2010 At 11:59 PM (Mid-Night)

24 hours extra time is not available
.............

Question # 1 of 15 ( Start time: 04:55:23 AM ) Total Marks: 1
Which of the following is included in task environment?
Select correct option:

Economy
Technology
Media
Promotion

Question # 2 of 15 ( Start time: 04:56:56 AM ) Total Marks: 1
Tight cost control is associated with which of the following strategy?
Select correct option:

Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy

Question # 3 of 15 ( Start time: 04:57:57 AM ) Total Marks: 1
Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment.
Select correct option:

Followers
Challengers
Leaders
Nichers

Question # 4 of 15 ( Start time: 04:58:46 AM ) Total Marks: 1
Financial summary of a marketing plan includes all EXCEPT:
Select correct option:

Pro-forma income statement
Month-by-month agenda
Breakeven analysis
Assumptions

Question # 5 of 15 ( Start time: 04:59:40 AM ) Total Marks: 1
The loyalty marketing focuses on establishing long term relationship between:
Select correct option:

Company and retailer
Retailer and customer
Retailer and consumer
Company and customer

Question # 6 of 15 ( Start time: 05:00:23 AM ) Total Marks: 1
Which of the following are called value maximizers?
Select correct option:

Sellers
Customers
Marketers
Manufacturers

Question # 7 of 15 ( Start time: 05:01:20 AM ) Total Marks: 1
Which of the following aggressive strategy is without direction?
Select correct option:

Reactor
Analyzer
Defender
Prospector

Question # 8 of 15 ( Start time: 05:01:59 AM ) Total Marks: 1
The _____ is the central instrument for directing and coordinating the marketing effort.
Select correct option:

Business plan
Production plan
Market plan
Selling plan

Question # 9 of 15 ( Start time: 05:02:31 AM ) Total Marks: 1
Which of the following can be used to improve the customer's viewpoint about firm's products and services?
Select correct option:

Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform

Question # 10 of 15 ( Start time: 05:03:56 AM ) Total Marks: 1
Which of the following is NOT a part of financial summary?
Select correct option:

Financial requirements
Pro-forma income statement
Margin analysis
Break-even analysis

Question # 11 of 15 ( Start time: 05:04:51 AM ) Total Marks: 1
Which of the following is Not a component of a marketing plan?
Select correct option:

Marketing advantages
Environmental analysis
Executive summary
Marketing implementation

Question # 12 of 15 ( Start time: 05:05:42 AM ) Total Marks: 1
Which of the following market dominance strategy involves less risk of competitive attacks?
Select correct option:

Challengers
Leaders
Followers
Nichers

Question # 13 of 15 ( Start time: 05:06:45 AM ) Total Marks: 1
Pictures and specification of product are added in which of the following part of the marketing plan?
Select correct option:

Financial summary
Executive summary
Situation analysis
Appendix

Question # 14 of 15 ( Start time: 05:07:00 AM ) Total Marks: 1
Which of the following is NOT included in product decisions?
Select correct option:

Styling
Brand name
Warehousing
Packaging

Question # 15 of 15 ( Start time: 05:07:51 AM ) Total Marks: 1
Insurance service would BEST be described as which kind of a product?
Select correct option:

Convenience
Unsought
Specialty
Durable

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