Mgt301 Mid Term Current Paper (Dec 2010)
Sunday, December 05, 2010 Posted In .Midterm Dec 2010 Edit This
Mgt301 Mid Term Current Paper (Dec 2010)
MGT - 301
Principals of Marketing.
Paper was easy.
Mostly mcq's were from the past papers.
Here are the subjective type questions.
Q - What do you understand by the business markets and business buying process ? [3 marks]
Q - Do you think that products are different from services ? if yes then how ? [3 marks]
Q - Explain the concepts of post purchases behavior and buyer's decision process ? [5 marks]
Q - Various segments of market and structural factors that affect long run segment attractiveness. [ 5 marks]
Principals of Marketing.
Paper was easy.
Mostly mcq's were from the past papers.
Here are the subjective type questions.
Q - What do you understand by the business markets and business buying process ? [3 marks]
Q - Do you think that products are different from services ? if yes then how ? [3 marks]
Q - Explain the concepts of post purchases behavior and buyer's decision process ? [5 marks]
Q - Various segments of market and structural factors that affect long run segment attractiveness. [ 5 marks]
Another Paper:
Total marks 44
MCQs : 28
2 Questions of 3 marks
2 Questions of 5 marks
Q: Define exploratory and descriptive Research? (3)
Q: why we need International market segmentation? (3)
Q: Explain or Define Product Line Stratagies? (5)
Q: Strength and Weakness of Internet Marketing? (5)
MCQs : 28
2 Questions of 3 marks
2 Questions of 5 marks
Q: Define exploratory and descriptive Research? (3)
Q: why we need International market segmentation? (3)
Q: Explain or Define Product Line Stratagies? (5)
Q: Strength and Weakness of Internet Marketing? (5)
Another Paper:
briefly explain market coverage strantegic 3 marks
different b/w modified rebuy, straight rebuy and new task 3 marks
can we manage marketing system better if yes how explain 5 marks
explain marketing process 5 marks
only 2 mcqs came 4rm old papers
different b/w modified rebuy, straight rebuy and new task 3 marks
can we manage marketing system better if yes how explain 5 marks
explain marketing process 5 marks
only 2 mcqs came 4rm old papers
Another Paper:
Most of the mcq's were from past papers.
There were total of 28 mcq's.
2 questions of 3 marks each.
2 questions of 5 marks each.
Q.29 : Why marketers acquire information ? (3 marks)
Q.30 : What is the difference between packaging and labeling? (3 marks)
Q.31 : What is marketing information system? What are the subsystems of MIS? (5 marks)
Q.32 : What are the three levels of products and services? (5 marks)
There were total of 28 mcq's.
2 questions of 3 marks each.
2 questions of 5 marks each.
Q.29 : Why marketers acquire information ? (3 marks)
Q.30 : What is the difference between packaging and labeling? (3 marks)
Q.31 : What is marketing information system? What are the subsystems of MIS? (5 marks)
Q.32 : What are the three levels of products and services? (5 marks)
