Mkt501 Mid Term Current Paper (Dec 2010)
Sunday, December 05, 2010 Posted In .Midterm Dec 2010 Edit This
Mkt501 Mid Term Current Paper (Dec 2010)
Total mcq 27
Some mcq's were new, which r as follows:
1-Which of the following is a pricing method that is designed to encourage purchases that are based on the emotional rather than rational reasons?
Cost-oriented pricing
Psychological pricing
Skimming pricing
Penetration pricing
2.Which of the following is a pricing method that is designed to encourage purchases that are based on the emotional rather than rational reasons?
Cost-oriented pricing
Psychological pricing
Skimming pricing
Penetration pricing
3-Profitability pricing objectives include which of the following?
Market share
Market growth
Sales maximization
Target return goods
4-Which of the following is NOT a use of secondary packaging?
It is recyclable and environmentally safe
It facilitates transportation, storage, and handling for middlemen
It can not be reused for purposes other than its initial use
It can be used as a promotional tool
3 marks- What is meant by Critical Path Scheduling?
3 marks-Differentiate between cumulative and non cumulative discounts.
5 marks
Why commercialization decisions are most critical for the marketers? What are the important decisions marketers need to take during commercialization stage of a new product development process?
Some mcq's were new, which r as follows:
1-Which of the following is a pricing method that is designed to encourage purchases that are based on the emotional rather than rational reasons?
Cost-oriented pricing
Psychological pricing
Skimming pricing
Penetration pricing
2.Which of the following is a pricing method that is designed to encourage purchases that are based on the emotional rather than rational reasons?
Cost-oriented pricing
Psychological pricing
Skimming pricing
Penetration pricing
3-Profitability pricing objectives include which of the following?
Market share
Market growth
Sales maximization
Target return goods
4-Which of the following is NOT a use of secondary packaging?
It is recyclable and environmentally safe
It facilitates transportation, storage, and handling for middlemen
It can not be reused for purposes other than its initial use
It can be used as a promotional tool
3 marks- What is meant by Critical Path Scheduling?
3 marks-Differentiate between cumulative and non cumulative discounts.
5 marks
Why commercialization decisions are most critical for the marketers? What are the important decisions marketers need to take during commercialization stage of a new product development process?
5 marks
List any five characteristics of a good brand name.
List any five characteristics of a good brand name.
Another Paper:
My Today's Marketing Management Paper:
Q:1 Why Marketer use psychological technique? 3 marks
Q:2 Differentiate between "White Goods" & "Brown Goods"? 3 marks
Q:3 Discuss "Price" as an important element of Marketing Mix. 5 marks
Q:4 Innovation plays a vital role in adoption process. Discuss it 5 marks
Q:1 Why Marketer use psychological technique? 3 marks
Q:2 Differentiate between "White Goods" & "Brown Goods"? 3 marks
Q:3 Discuss "Price" as an important element of Marketing Mix. 5 marks
Q:4 Innovation plays a vital role in adoption process. Discuss it 5 marks
Another Paper:
My todays papers of mkt 501
29 MCQS mostly from past papers
Q:marketer requried the princing setreghty. how can u make a pricing efficiently? 3 marks
Q:differentiate between "white good" and "brown goods". 3marks
Q:describe the product type and give the reasons.
lux, life insurence , olper ,merger, 5 marks
Q:what is Quantity discount. and how many types of Quantity discount. 5 marks
29 MCQS mostly from past papers
Q:marketer requried the princing setreghty. how can u make a pricing efficiently? 3 marks
Q:differentiate between "white good" and "brown goods". 3marks
Q:describe the product type and give the reasons.
lux, life insurence , olper ,merger, 5 marks
Q:what is Quantity discount. and how many types of Quantity discount. 5 marks
Another Paper:
Discribe early majority characteristic. 3
why people buy a premium priced product. 3
Advantges of penetration pricining to the firm. 5
Packaging can increase the image of product but can has vice versa also.explain with examples. 5
why people buy a premium priced product. 3
Advantges of penetration pricining to the firm. 5
Packaging can increase the image of product but can has vice versa also.explain with examples. 5
