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Mgt501 Notes

Tuesday, April 13, 2010 Posted In Edit This
BENCH MARK OF MARKETING
Marketing concept is here almost from last four decades, but in olden times marketers were not as much serious as they should be now, because today the buying and selling patterns become bit different than before. Today, a minor mistake can destroy whole business completely, today there are a lot of tough decisions for marketers, and one should take decision after a lot of thinking about it because a single wrong decision which is taken by marketing manager/marketer can completely put business back and give competitors edge over the market place.
Normally marketing seems a task of creating promoting and delivering goods and services from producers to consumers.
But actually marketing is not only the play of promoting and delivering.
Now in fact, it is:
“Right product for the Right people at the Right time at the Right place at a Right price with Right
services”.
Well let see what is right?
Suppose I am hungry and want to eat a burger. Now Right product is burger, right people of course me, who is hungry, right time when I am hungry because I don’t need burger when I haven’t hunger so right time is when I am hungry and demand a burger, so that time burger would available for me, right place will be near to my home or my residential area, from where I can easily get burger, because if burger will available far away from my home then it might be ignored by me. Right price means affordable price, the price which I can easily pay for my need, a burger can be 40 to 60 Rs. But if someone offer me a burger at cost of 1000 Rs. Then do I purchase that burger, the answer is never.
Well I was hungry and want a burger to relief my hunger, I found a shop which has foot distance to my home, I can go to shop within 2 minutes, It means, marketer provide a burger at right place, well when I asked the price of burger, it was only 45 Rs. OK this price is really affordable for me, well I am happy because I found the right product, for right people (means for me) at right time means when I was hungry at right place means near to my home, at right price because I can easily pay 45 Rs. For burger but shopkeeper’s behavior is not good with me, or I saw a fly on a burger, or I saw a cockroach on the burger, what you think now Do I buy burger from there??? Again my answer is never.
So all rights are very necessary at same time:
“Right product for the Right people at the Right time at the Right place at a Right price with Right
services”.
CONSUMER
Who directly consumes the product, when we eat the burger that time we are consumer.
CUSTOMER
An individual who might or might not be consumer but he/she takes a decision to buy a specific product.
There are two kinds of customers:
Internal and External
Internal customers are those customers who work in the producing organization, for example you are the worker and make burgers and same time you are also consumer of burger.
External customers are those customers who haven’t any link/relation with the producing of product but a consumer of that product.

MGMT628 GDB solution

Tuesday, April 13, 2010 Edit This

Discuss:

Is this true that organizations have to be constantly changing in order to remain stable? Comment in favor or against with solid arguments. Take into consideration the turbulent environment overall and Pakistani context specifically.

...........

If an organisation is an outcome of organising, then ‘organisational development’ refers to the developmental processes in organizations. It is important to recognise that whilst an organization refers to the outcomes of organising, there is never a static organization, a final organizational product as they are constantly in flux, constantly renewing, self-organising and being organised. To remain in any sense stable, an organisation is always changing, to quote the old proverb “ you cant step into a river twice” meaning that whilst a river looks stable and like a river, it is actually constantly in motion and changing. In the short-term the water itself is different each time we step in, and the river rises and falls pending on the sun, rain and season. In the long-term the shape of the river changes as it erodes the bank. Organisations are no different, we might imagine them as fixed, but actually they are in constant motion and often unstable. As social change and globalisation speeds up organizations are even less stable (note that the most stable of all organizations our banks collapsed with great speed in the financial crisis of 2009).

 

Organizations have to be constantly changing in order to remain stable, as Karl E. Weick says “what produced the stable outcome was continuous change not continuous repetition... the more things change the more they stay the same” (Karl E. Weick 2001:366). Because organizations are extremely diverse, OD consultants must learn that there is no magic formula, no single approach which covers everything. The first lessons to learn are (a) organizaitions are different and within organizations there is a lot of difference too, (b) Change is not something you introduce to a static organization, it is something to be understood, harnessed, influenced and directed.

 

Organisational Development means to work developmentally within organizations and to create a culture of developmental activity in organizations. This means to understand how change is happening in this organisation and then to influence it in a way in which the organization becomes a ‘learning organization’. To achieve this the OD consultant/manager needs to apply people skills with an understanding to organizational dynamics. Organizational dynamics involves people and technology, systems and processes, cyber space and physical space. Organizational development means to work in complex systems and networks which are self regulating, self-organizing but also rely on development activity. This takes place at meta-level and micro-levels. Small changes lead to big changes, and strategic and structural changes are all part of OD work.

 

Each organisation, and each part of an organization has particular characteristics and yet some organising principles are universal. For example, all workplace organisations consist of individuals, teams, cultures and organizing factors such as communication and IT systems, technology and humans and other business/organizational procedures and processes. There are both explicit and hidden processes in organizations, tacit knowledge and explicit knowledge. The art of an OD consultant is to be skilled at working across these boundaries, to take a holistic position, to think systemically, to work above and below the surface.  


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