Virtual University of Pakistan
Semester “Spring 2011”
Radio News Reporting & Production
MCM515
Assignment No. 02 Marks: 15
“Awareness Raising Radio Campaign”
Radio has a potential to reach to remote audiences where television transmission is not yet available. This greater accessibility of radio increases the scope of mass communication especially in the developing countries of the world. Unfortunately, in Pakistan, the purpose of radio is limited to the music and entertainment only.
Q-1: Being the student of mass communication, critically analyze the scope of radio in creating awareness about ANY social problem amongst urban and especially rural audience in Pakistan. (05)
Q-2: Develop a layout of small radio campaign aiming at awareness raising regarding your selected issue along with your proposed solutions to curb the problem. (10)
Campaign Layout can be based on following components:
- Objective
- Scope of the problem
- Target Messages (at least 03)
- Communication Strategy
- Nature of Programming
- Budget/ Sponsors
- Expected Outcome
1.
Note: Copied material will be graded “Zero.”
Radio News Reporting & Production (MCM515)
Virtual University of Pakistan
Important Tips
1. Select Any social problem of Pakistan and highlight the role of radio to create awareness among masses. Also plan a campaign for this purpose.
2. This Assignment can be best attempted from the knowledge acquired after watching video lecture no. 01 to lecture no 25 and reading handouts as well as recommended text book.
3. You can consult the recommended books and related websites.
Schedule
Opening Date and Time 02nd Jun, 2011 At 12:01 A.M. (Mid-Night)
Closing Date and Time 08th Jun, 2011 At 11:59 P.M. (Mid-Night)
Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
Important Instructions:
Please read the following instructions carefully before attempting the assignment solution.
Deadline:
Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor.
Formatting guidelines:
Use the font style “Times New Roman” and font size “12”.
It is advised to compose your document in MS-Word 2003.
Use black and blue font colors only.
Solution guidelines:
Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit
http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
Every student will work individually and has to write in the form of an
Radio News Reporting & Production (MCM515)
Virtual University of Pakistan
analytical assignment.
Give the answer according to question, there will be negative marking for irrelevant material.
For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also.
Rules for Marking
Please note that your assignment will not be graded or graded as Zero (0) if:
It has been submitted after due date
The file you uploaded does not open or is corrupt
It is in any format other than .doc (MS. Word)
It is cheated or copied from other students, internet, books, journals etc..
