VUsolutions Transferred to AchiKhasi.com
From December 2011, this blog www.VUsolutions.blogspot.com is transferred to http://achikhasi.com/vu/ . So, you may visit http://achikhasi.com/vu/ for latest study related help.
Friday, December 10, 2010
Posted In
.Midterm Dec 2010
Edit This
Mgmt630 Mid Term Current Paper (Dec 2010)
Here are my long questions Miss Maria. Hope these will help you in your preparations.
1. What are the key Attributes of Intelligent Behavior (3 Marks)
2. Write steps approaches to Knowldege Value Added (3 Marks)
3. What are the challanges being faced by Knowledge Management? State any Five of them (5 Marks)
4. What are the benefits of monitoring and measuring Knowledge Usage? (5 Marks)
5. What is the purpose of Balance Scorecard? (5 Marks)
If possible share also your long questions for the rest of the selfish g roup memebers who don't like to share their knowledge despite of knowing that "Knowlege is increased as being shared with others".
Thanks
Wish you all the best for your MGMT630 exam.
Another Paper:
Total Questions: 23
MCQs: 18
almost 5/6 MCQs were from previous solved paper, only 12/13 were new to me..
Subjective: 5
Q#1:(5Marks) differentiate explicit and tactic
Q#2: (5Marks) how one know that Knowledge management initiatives are taken in organization
Q#3: (5Marks)QMM in relation with Theory of Change
Q#4: (3Marks) differentiate between dunremember
Q#5: (3Marks) 3 important factors of knowledge management
Friday, December 10, 2010
Posted In
.Midterm Dec 2010
Edit This
Mgt111 Mid Term Current Paper (Dec 2010)
One Question is from the new functions of government, Read full chapter # 09
One Question is about the factors affecting decision making process
One Question is about "define the term Limited Rationality" I think this question is of 3 marks
What are the major aspects of Planning?
1. Contribution to the organization's objectives and purpose.
2. Importance in Managerial tasks
3. Pervasiveness at all levels
4. Efficiency Vs effectiveness of Plan
I think fifth question bhi tha, par wo yaad nahi.
Friday, December 10, 2010
Posted In
.Midterm Dec 2010
Edit This
Mgt201 Mid Term Current Paper (Dec 2010)
1. What is interest rate tradeoff?
What is Bonds period tradeoff?
2. Numerical Given 1. Expected Return 2. Probability
Find Standard Deviation.
3. Write down the formula of NPV.
Q: Difference between expected return and required rate of return? 5
Q: two projects of different life spans how would you calculate there npv? Give an approach! 5
Q: different types of investment time horizons? 3
Q: differentiate between junk and floating rate bonds? 3
Another Paper:
· What are the reason due to which you do not invest in project which provide you highest return?(3)
· Briefly explain advantages of assets having short life(3)
· How negatively coorelated investment behave in a market?(5)
· Why does diversification reduce risk(5)
Another Paper:
Q. No.01: What advantages of Short life assets? (03)
Q.No. 02: How Diversification reduce risk? (03)
Q.No. 03: What is effecient Portfolio, How does an investors choose optimal portfolio profit(05)
Friday, December 10, 2010
Posted In
.Midterm Dec 2010
Edit This
Mgt211 Mid Term Current Paper (Dec 2010)
1- List out major factors that contribute to success of new businesses. (3)
2- From lowest to highest, what is Maslow's Hierarchy of Needs? (3)
3- Explain entrepreneurship and describe some key characteristics of entrepreneurial Personalities and their activities. (5)
4- Describe Reinforcement theory. (5)
Another Paper:
28 mcqs
subjective type questions are:
what r the tasks invovled in human resource plan?? 3 marks
write some non financial ways to compensate employees. 3 marks
equity thoery?? 5 marks
how human resource is important in strategic tools??? 5 marks
Another Paper:
50% mcq's were from past papers
subjective question
what are the causes of disequilibriam in balance of payment in a country?
what are the tasks to develop human resource plan
who are potential customer?
what is equity theory
Friday, December 10, 2010
Posted In
.Midterm Dec 2010
Edit This
Mgt411 Mid Term Current Paper (Dec 2010)
Discuss bubbles in your own word. (Marks: 5)
Find out YTM of 1 year 10% coupon bond selling at $120. (Face value of bond = $100).3
Why stocks are risky (3)
One qwestion was numerical ( 5)
Another Paper:
Total questions were 32
28 were in objective and 4 in Subjective
1. How and increase expected inflation affected equilibrium on bond demand and supply (3)
2. Describe fact about term structure (3)
3. Discuss bubble in ur own words (5)
4. Briefly explain the factor which shift the demand (5)
Friday, December 10, 2010
Posted In
.Midterm Dec 2010
Edit This
Mgt501 Mid Term Current Paper (Dec 2010)
No job opportunity available for an individual with physical imparity in ARMY, is this act of discrimination? 3 marks
what info is reflected by the "red flag" how it help to screening job applications.? 3
different between training and development? 5
how MRIS help in operational and strategic management ?5
Another Paper:
28 mcqs total from 2009 midterm paper
Describe Quantity discounts and its types. marks 3
what is the main error on jobs interview describe 3.. marks 3
what is job analys define.. marks 5
define hr planning marks 5
Mgt501 Mid Term Current Paper (Dec 2010)
Friday, December 10, 2010
Posted In
.Midterm Dec 2010
Edit This
Mgt502 Mid Term Current Paper (Dec 2010)
1.How can an employee like employee recognitions program with reinforcement theory?(3)
2.Define cohesiveness and explain factors contributing to cohesiveness(3)
3.According to Masclow's theory what are some important implication for management to motivate employee?(5)
4.Why team have become so important for an organization.explain?(5)
Friday, December 10, 2010
Posted In
.Midterm Dec 2010
Edit This
32 ques.s
28 mcqs
1. ABC company is advised to get help from focus ***** for the idea generation for teh new product. how focus ***** work and what exactly it is? 3 marks
2. wat is licensing and what r its benefits? 3 marks
3. discuss wat are the benefits in registering of trade mark? 5 marks
4. wat is GATT and its purposes? 5 marks
Another Paper:
MCQs = 28
Subjective
Questions = 04
1) How existing products helps to get new idea. (3 marks)
2) How research and development helps to get new idea. (5 marks)
3) What is copy rightand its limitation. (3 marks)
4) What should bethe agreement for legal protection? (5 marks)
Another Paper:
28 mcqs total from midterm 2010 or latest quiz
define 3 problem when an enterpuner start their business in inernationall market marks 3
define Middle ages
17th century
18th century total marks 3
if you want to start a business in international market what is your main decisions total marks 5
define product devel stages total marks 5
Mgt602 Mid Term Current Paper (Dec 2010)
Friday, December 10, 2010
Posted In
.Midterm Dec 2010
Edit This
today paper of mine
28mcq's two Q of 5marks & two of 3marks
how good brand name added valu of company products? 3
Explain how Marketers can prolong the lives of many products in the maturity or
decline stages of the PLC? Also how can they move those products back to their
growth stage? 3
The first step in the product development process is generation of ideas. Discuss
what are the internal and external sources of ideas? Why external sources are
considered to be the more important than internal source? 5
types of discount? 5
mcq's almost from past papers...........
Mkt501 Mid Term Current Paper (Dec 2010)
Friday, December 10, 2010
Posted In
.Midterm Dec 2010
Edit This
paper was consist of 23 questions
18 mcqs
02 questions of 3 marks each
03 questions of 5 marks each
brand positioning features 5 mrks
Brand associations ways 3 marks
Mkt624 Mid Term Current Paper (Dec 2010)
Friday, December 10, 2010
Posted In
.Midterm Dec 2010
Edit This
23 questions out of 5 were subjective and 18 were mcqs.
Pulsing of scheduling strategy with an example (Marks 3)
Noise in communication to target audience (internal and external) (Marks 3)
Write factors of positioning strategy? (Marks 5)
Write problem solving barriers? (Marks 5)
What are characteristics of a good copywriter? (Marks 5)
For subjective Chapter no 14, 16, 17 and 18 and 20 are most important.
Totally Un-important are first 5 chapters.
AIDA model was developed by
► Bovea
► E.K Strong
► Philip Kotler
Which one of the following included in the Innovation-adoption model?
► Awareness
► Evaluation
► Trial
► Retention
Which one of the following explains the course of a product's sales and profits over its lifetime?
► Product Life Cycle
► Dynamic Growth Curve
► Adoption Cycle
► Sales Chart
Which one of the following is the best option available at the decline stage of business cycle?
► Change the sales force
► Launch same product in different market
► Increase the advertising budget
► Appoint new marketing manager
Which one of the following tools is used to decide 'Advertising Reach'?
► Net Rating Point
► Net Program Rating
► Targeting Point
► Gross Rating Point
Following are the product differentiations based on customers' perception EXCEPT:
► Perceptible
► Imperceptible
► Persuasion
► Induced
Keep in mind the creative process of advertising, which of the following means; taking the information, working with it and thinking about it in the mind.
► Immersion
► Incubation
► Verification
► Digestion
'Above the line media' and 'Below the line media' are two important terms used in advertising based on promotional techniques. Which of the following is the example of 'Below the line media' promotion?
► TV
► Radio
► Cinema
► Direct mail
OTHER MCQs coming in current papers
MIDTERM PAPER OF MKT 621 -2009
Question No: 1 ( Marks: 1 ) - Please choose one
Which one of the following tools is more influential for massive target audience to convey a message that is helpful in making a buying decision?
► Publicity
► Personal Selling
► Public relation
► Advertising
Question No: 2 ( Marks: 1 ) - Please choose one
Which of the following product differentiations based on customers' perception can be defined as: "No obvious difference but informs people about the difference"?
► Perceptible
► Imperceptible
► Induced
► Persuasive
Question No: 3 ( Marks: 1 ) - Please choose one
Following are the product differentiations based on customers' perception EXCEPT:
► Perceptible
► Imperceptible
► Persuasion
► Induced
Question No: 4 ( Marks: 1 ) - Please choose one
Which one of the following media is more effecitve to promote agriculture products?
► Radio
► Internet
► Newspaper
► TV
Question No: 5 ( Marks: 1 ) - Please choose one
Which one of the following is the best option available at the decline stage of business cycle?
► Change the sales force
► Launch same product in different market
► Increase the advertising budget
► Appoint new marketing manager
Question No: 6 ( Marks: 1 ) - Please choose one
Intermediaries typically perform all of the following functions EXCEPT:
► Breaking down the bulk quantity into small quantity
► Making goods locally available to customers
► Providing expert local market knowledge
► Creating direct communication from the customer to manufacturer
Question No: 7 ( Marks: 1 ) - Please choose one
For a given market, a demand curve is the relationship between _______.
► Price and quantity
► Price and supply
► Demand and supply
► Supply and quanity
Question No: 8 ( Marks: 1 ) - Please choose one
Which one of the following explains the course of a product's sales and profits over its lifetime?
► Product Life Cycle
► Dynamic Growth Curve
► Adoption Cycle
► Sales Chart
Question No: 9 ( Marks: 1 ) - Please choose one
Liana advertising agency (LAA) handles all aspects of the advertising process including planning, design, production, and placement services to its client "Xing Construction Company of China". LLA is a ________________.
► Creative agency
► Full service agency
► Composite agency
► Media Independent agency
Question No: 10 ( Marks: 1 ) - Please choose one
Which one of the following sections of an ad copy provides the main text portion of advertising message?
► Illustration
► Body Copy
► Art design
► Standing Details
Question No: 11 ( Marks: 1 ) - Please choose one
'Above the line media' and 'Below the line media' are two important terms used in advertising based on promotional techniques. Which of the following is the example of 'Below the line media' promotion?
► TV
► Radio
► Cinema
► Direct mail
Question No: 12 ( Marks: 1 ) - Please choose one
Which one of the following methods can be used to determine the advertising budget?
► Competitive parity method
► Rating method
► Gross percentage method
► Ratio method
Question No: 13 ( Marks: 1 ) - Please choose one
In which of the following advertising budget approaches, management decides how much to spend on advertising by ignoring the market reality?
► Market Share Approach
► Top Down approach
► Bottom Up Approach
► Risk Approach
Question No: 14 ( Marks: 1 ) - Please choose one
Which one of the following is the part of post-campaign evaluation in an advertising research?
► Media Schedule
► Assess Effectiveness
► Coincidental Surveys
► Brand Tracking
Question No: 15 ( Marks: 1 ) - Please choose one
Advertisement is communication between sponsor and audience meant for informing or reminding about the product. Which of the following is NOT serving the informing objective of advertisement?
► Make consumers aware of new product
► Announcing a new price of product
► Explaining how a product works
► Products are still available for sale
Question No: 16 ( Marks: 1 ) - Please choose one
After watching the 30-minute infomercial on surf excel, Sana was certain the cleaning product would remove the grape juice stain from her white shirt. In terms of the communication process, Sana had engaged in which of the following process?
► Evaluating
► Encoding
► Decoding
► Messaging
Question No: 17 ( Marks: 1 ) - Please choose one
Which one of the following is NOT a component of information process model?
► Yielding
► Retention
► Comprehension
► Preferences
Question No: 18 ( Marks: 1 ) - Please choose one
ROPE is a problem-solving strategy and it stands for:
► Research, Objective, Programming, Evaluation
► Research, Objective, Problem, Evaluation
► Research, Objective, Promotion, Evaluation
► Resource, Objective, Promotion, Evaluation
Question No: 19 ( Marks: 1 ) - Please choose one
Which one of the following defines the basic purpose of promotion?
► Information Dissemination
► Dissuading Customers
► Feedback Retrieval
► Convenience to Customer
Question No: 20 ( Marks: 1 ) - Please choose one
Which one of the following is NOT a synonym of Target Audience?
► Target customer
► Disbeliever customers
► Target market
► Focus Group
Question No: 21 ( Marks: 1 ) - Please choose one
Which one of the following tools is NOT used to decide 'Advertising Reach'?
► Gross Rating Point (GRP)
► Program Rating (PR)
► Targeting Rating Point (TRP)
► Competitive Parity Rating (CPR)
Question No: 22 ( Marks: 1 ) - Please choose one
Which one of the following advertising objectives can be defined to increase company's brand usage rate among existing consumers and encouraging non-users to have trial and / or purchase?
► Communication objective
► Sales objective
► Behavior related objective
► Media planning objective
Question No: 23 ( Marks: 1 ) - Please choose one
In creative process, which one of the following steps helps you to put the problem out of your conscious mind and put the information to do the creative work?
► Immersion
► Incubation
► Illumination
► Verification
Question No: 24 ( Marks: 1 ) - Please choose one
Keep in mind the creative process of advertising, which of the following means; taking the information, working with it and thinking about it in the mind.
► Immersion
► Incubation
► Verification
► Digestion
Question No: 25 ( Marks: 1 ) - Please choose one
Which of the following methods can be used to measure the radio audience?
► Coverage
► Number of listeners
► Timings of programs
► All of the given options
Question No: 26 ( Marks: 1 ) - Please choose one
A printing error in a newspaper advertisement is an example of:
► Feedback
► Noise
► Message loop
► Carelessness
Question No: 27 ( Marks: 1 ) - Please choose one
ABC Company manufactures processor and advertises its product for Del and HP computers. It is an example of which of the following.
► Interactive Advertising
► Retail or Local Advertising
► Institutional Advertising
► Business to Business Advertising
Question No: 28 ( Marks: 1 ) - Please choose one
Which of the following is the process of identifying groups of customers with basically similar wants, needs, preferences or buying behaviors?
► Profiling
► Positioning
► Segmentation
► Targeting
Question No: 29 ( Marks: 1 ) - Please choose one
"Technological advances, shifts in consumer tastes and increased competition can reduce the demand of a product". This threat can arise mostly in which of the stages of PLC (Product Life Cycle)?
► Introduction
► Growth
► Maturity
► Decline
Question No: 30 ( Marks: 1 ) - Please choose one
At which of the following stages in the product life cycle, the sales growth starts to slow down?
► Introduction
► Growth
► Maturity
► Decline
Mkt621 Mid Term Current Paper (Dec 2010)
.............
MIDTERM EXAMINATION MKT621- Advertising & Promotion (Session - 1) Question No: 1 |
In which of the following years, the first newspaper ad seeking buyer for an Oyster Bay, was published? |
1743 1704 1782 1793 Question No: 2 ( Marks: 1 ) - Please choose one |
In which year the first ever TV commercial was launched? |
1919 1976 1978 1923 Question No: 3 ( Marks: 1 ) - Please choose one |
Following are the major benefits of advertising towards society, EXCEPT |
Creating employment opportunities Add style to the life of customers Enhance awarness about products Presenting sugarcoated benefits and harms |
Question No: 4 ( Marks: 1 ) - Please choose one If a beverage company says, "We probably become the leader of beverage industry in next year". Which one of the following appeals company has used in this advertisement? Puffery Weasel claim Shock ad Poignant Declare Question No: 5 ( Marks: 1 ) - Please choose one |
Which of the following is NOT usually defined as an element of standard marketing mix? Price Place People Product Question No: 6 ( Marks: 1 ) - Please choose one |
With which of the following, the concept of 'Intermediaries' is most closely associated? |
Personal Selling Directory Advertising Channels of distribution All of the given options Question No: 7 ( Marks: 1 ) - Please choose one |
With which of the following methods, a company compares internal capabilities with the |
challenges of its external environment. STEP analysis SWOT analysis SBU analysis BCG analysis Question No: 8 ( Marks: 1 ) - Please choose one |
Which of the following strategies is followed by a company when it lunches a new product in existing market? Market penetration Market development Product development Diversification Question No: 9 ( Marks: 1 ) - Please choose one |
Which one of the following is responsible for media planning and media buying activities of the agency? |
Media planner Media director Creative director Account director Question No: 10 ( Marks: 1 ) - Please choose one |
Which one of the following is the process of establishing and maintaining a distinctive place in the customer's mind for an organization or its specific product? |
Profiling Targeting Segmentation Positioning Question No: 11 ( Marks: 1 ) - Please choose one |
Which one of the following sections of an ad copy provides the main text portion of advertising message? Illustration Body Copy Art design Standing Details Question No: 12 |
Which one of the following is NOT included in critical decisions about advertising research? |
Setting objective Selecting the method Choosing appropriate media Time-span of campaign Question No: 13 |
Which of the following tools is/are the ingredient/s of promotional mix? |
Advertising Personal selling Public relations All of the given options Question No: 14 |
Which one of the following is referring to encoding of a message for communication? Transforms an abstract idea into a set of symbols Process of selecting a communication channel Try ot understand new information Receiving a message with a common field of experience Question No: 15 |
All of the following are the "Advertising Hierarchy Models" EXCEPT: |
AIDA model Innovation-adoption model Information procession model Hierarchy of outcomes model Question No: 16 |
AIDA model is the part of advertising hierarchy model, who developed this model? |
Bovee Kleppner Philip Kotler E.K. Strong |
RACE is a problem-solving strategy and it stands for: |
Research, Action, Communication, Evaluation Research, Awareness, Communication, Evaluation Resource, Awareness, Communication, Evaluation Resource, Action, Communication, Evaluation Question No: 18 ( Marks: 1 ) - Please choose one |
ROPE is a problem-solving strategy and it stands for: Research, Objective, Programming, Evaluation Research, Objective, Problem, Evaluation Research, Objective, Promotion, Evaluation Resource, Objective, Promotion, Evaluation Question No: 19 |
ROPE strategy is one of the old problem-solving techniques and it was proposed by: Kleeppner Johan Martson Jerry Hendrix E.K. Strong Question No: 20 |
Which of the following represents the genuine hierarchical order of elements in the advertising pyramid? |
Satisfaction, Desire, Interest, Attention, Action Satisfaction, Action, Interest, Desire, Attention Satisfaction, Attention, Action, Desire, Interest Satisfaction, Action, Desire, Interest, Attention Question No: 21 |
Which one of the following tools is used to decide 'Advertising Reach'? |
Net Program Rating Target Rating Scale Net Rating Scale Gross Rating Point Question No: 22 |
Which one of the following advertising objectives can be defined to increase company's brand usage rate among existing consumers and encouraging non-users to have trial and / or purchase? Communication objective Sales objective Behavior related objective Media planning objective Question No: 23 |
All of the following are the different types of advertising theme, EXCEPT: |
Focused Informative Research Question No: 24 ( Marks: 1 ) - Please choose one |
If we hear an advertisement on radio regarding a new product in the market, then radio will serve as______. |
Receiver Transmitter Decoder Source Question No: 25 |
In creative process, which one of the following steps helps you to put the problem out of your conscious mind and put the information to do the creative work? |
Immersion Incubation Illumination Verification Question No: 26
|
Following are the tasks of a copywriter of an advertising agency EXCEPT: |
Consulting creative team Analyzing marketing data Scrutiny the media vehicle Question No: 27 |
Which one of the following factors makes advertising successful over personal selling? |
Limit target area Cost per Target Audience Mass Media Communication Personal Communication Question No: 28 |
All of the following are the functions of advertising, EXCEPT |
Compel towards your product To spread a specific message To build brand recognition Put forward irregular prompts Question No: 29 |
Which of the following is the process of identifying groups of customers with basically similar wants, needs, preferences or buying behaviors? Profiling Positioning Segmentation |
For marketers, geographic classification is essentially based on an assumption that: Attitudes lead to the development of a lifestyle Lifestyle leads to the development of an attitude Areas or regions affect on buying behaviors Social class is independent of geographical location Question No: 31 ( Marks: 5 ) |
Suppose you are going to advertise your product on TV. What are the limitations you will face while using TV as a medium? Question No: 32 ( Marks: 10 ) |
An ABC Company asks you to develop an advertising campaign for newly launched consumer product. What steps you will keep in mind in order to develop effective advertising campaign? |
