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Mkt610 GDB solution

Wednesday, January 12, 2011 Posted In Edit This
Now days, majority of banks facilitate their customers with their websites, it is of utmost importance to provide speedy services with customer recognition. Customer feel pleasure when they are offered personalized services.
Tell only two ways that how banks are personalizing their websites?

Answer:

Personalization refers to personal use. Banks also give these facilities on websites.

1. Mobile internet that linked to the bank website so any one having facilty of mobile can connect to check bank accounts.

2. Bank websites provide checking accounts, credit cards, debit cards and ATMs etc

3. One can have monthly, yearly account statements using personal account on Bank website.

4. Transferring funds.

5. Facilitate Payments of shopping via website.
.......................
idea Solution:



1 Personalizing the Internet
2 Personalizing Software
3 Specialized Telecom Services
4 Telegraph & other communications


A growing number of banks are exploring the potential of the Internet as a marketing channel in addition to its current role as a service delivery vehicle. The banks' entry into Internet marketing has occurred in three phases: from brochure-ware to transactional sites to personalized marketing. During the brochure-ware phase, the banks created static Web sites that simply provide information about themselves, their products, services and locations. During the second phase, they deployed transactional Web sites that allowed customers to transfer funds, pay bills and ask about their accounts. During the third phase, banks have started using personalization engines that tailor the content of the Web site to the particular needs of customers. This phase may be followed by the use of neural networks that could learn customer behavior and preferences

MKT621 - Advertising & Promotion GDB solution

Wednesday, January 12, 2011 Posted In Edit This
In the context of Personality Marketing it is said that “Any publicity is a good publicity.” Do you agree with the statement? Support your arguments with the help of one example

Personality marketing is the promoting of a person in the public linking with a company.

Any publicity is a good publicity, yes i agree, because publicity is a news spread by people when it is worth of spreading. When any product is linked with a person then public thinking is changed and they also want to become a part of the company. But more the personality is famous and liked by person, the more will be the cost and more will be the attraction for the general public.

Mth301 Assignment No. 3 solution

Wednesday, January 12, 2011 Posted In Edit This
Mth301 Assignment No. 3 solution: 
Click here

MGT603 Assignment No. 2 solution

Wednesday, January 12, 2011 Posted In Edit This
Strategic Management (MGT603)
Assignment No. 2 Marks: 20

Global Aim Limited (GAL) is the pioneer manufacturer of electrical goods in Pakistan. Mr. Mohsin, CEO of the company has always been contributing towards the advancement and development of the engineering sector in Pakistan by introducing a range of quality electrical equipments and home appliances. He has also produced hundreds of engineers, skilled workers and technicians through its apprenticeship schemes and training programmes. His vision is to produce best quality of products on affordable prices that’s why the company is having high market growth and good competitive position in the market. But still he wants to know the current strategic position of his company whether aggressive, conservative, defensive or competitive strategies are most appropriate for his company. He has called a meeting with all senior strategic managers to talk on this issue and suggested to develop a SPACE Matrix. They have included the following factors identified earlier in EFE and IFE Matrices which should be considered in developing the SPACE Matrix.

FINANCIAL STRENGTH
ROA = 4
Profitability = 3
Debt-Equity Ratio = 4
Liquidity = 2
Total= 13/4 = 3.25

INDUSTRY STRENGTH
Ease of entrance = 2
Cost of new entrance = 4
Saturation level = 5
Market conditions = 4
Total = 15/4 = 3.75


COMPETITIVE ADVANTAGE
Innovation = -1
Strong culture = -2
Global reach = -4
Leadership = -2
Total= -9/4 = 2.25

ENVIRONMENTAL STABILITY
Political stability = -2
Infrastructure available = -1
Incentives provided = -3
Govt. Regulations = -2
Total = -8/4 = 2


SPACE Matrix
FS
+6
+1
+5
+4
+3
+2
-6
-5
-4
-3
-2
-6 -5 -4 -3 -2 -1 -1 +1 +2 +3 +4 +5 +6
ES
CA IS
Conservative Aggressive
Defensive Competitive
3.25
-2.25
-2.00
3.75


REQUIRED:

Being a strategic Manager of Global Aim Limited you are required to:
A. Draw a directional vector from the origin of the SPACE Matrix through the new insertion point and identify which one is the most important determinant (aggressive, conservative, defensive or competitive) of GAL’s overall strategic position? (10 Marks)

B. Suggest most appropriate strategies to the company according to the selected quadrant. (10 Marks)

NOTE: You are encourage to use the SPACE Matrix Template in word file provided in VULMS download section to draw a directional vector in the appropriate quadrant or you can also develop SPACE Matrix by yourself.


Schedule
Opening Date and Time January 12 , 2011 At 12:01 A.M. (Mid-Night)
Due Date and Time January 17 , 2011 At 11:59 P.M. (Mid-Night)
................




Eng201 GDB solution

Wednesday, January 12, 2011 Posted In Edit This
Applications of Hologram 

Ever since its commercial usage in the 70's, there is no looking back for holography and hologram products. The demand has only manifolded with each passing year. Holography has found its applications in almost all industrial sectors including commercial & residential applications. There is no doubt about the fact that in few years from now, you will see a new world of holograms in every aspect. The use of holograms is the representation of a new visual language in communication, where we are moving into the age of light as the media of the future. Holography will soon be an integral part of the light age of information and communications.

Mkt624 GDB No. 2 announced

Wednesday, January 12, 2011 Posted In Edit This
Brand Management (MKT624)”

This is to inform that Graded Discussion Board (GDB)

Has been opened according to the following schedule

Schedule

Opening Date and Time: January 12, 2011 At 12:01 A.M. (Mid-Night)

Closing Date and Time: January 13, 2011 At 11:59 P.M. (Mid-Night)

Note: No extra or bonus/grace period is available for attempting GBD.

Discussion Question

“Although line extension may cannibalize the parent brand still brand managers decide to go for line extension. Do you think their decision is justified? Give two reasons for your answer.

Note:

Cannibalization:

It is a marketing process in which the market share of one product is taken over by the newly introduced product of the same company, thus reducing the sale volume and sales revenue of the existing product.”

Fin630 GDB solution

Wednesday, January 12, 2011 Posted In Edit This

Fin630 GDB
Last Date: 14 Jan 2011:

Mr. Salman has a diversified portfolio of bonds and stocks. He has sold two stocks from portfolio. 

1. Stock A which was purchased 8 months ago for Rs. 580 has paid Rs. 15 dividend and currently selling at Rs. 600.

2. Stock B which was purchased 6 months ago for Rs. 450 has paid Rs. 12 dividend and currently selling at Rs. 465.


You are required to help Mr. Salman in analyzing which stock has given more return. 






Required: 1. Calculate holding period return of stock A 2. Calculate holding period return of stock B 3.Calculate the annual return on both stocks 4. On which stock (A or B) return is greater?


SOLUTION


Holding Period Return = Income + [ End of Period Value – Initial Value]
Initial Value

Holding period return of Stock A = 6.034%
Holding period return of Stock B = 6.00 %
Annual Return for both stocks:
Stock A = 5.034%
Stock B = 5.00 %
Stock With Greater Return = Stock A
..................
Holding Period Return of stock A = 6.034% 
Holding Period Return of stock B = 6%
Annual Return on stock A = 9.063% Annual Return on stock B = 12.10%
Annual Return on stock B (12.10%) is greater then stock A (9.063%)




Requirement No. 1
Holding Period Return of stock A = Ending value – Begging Value + Income / Begging Value
= 600 – 580 + 15 / 580
= 35 / 580
= .06034 * 100
= 6.034% 
Requirement No. 2
Holding Period Return of stock B = Ending Value – Begging Value + Income / Begging Value
= 465 – 450 +12 / 450
= .06
= .06 * 100
= 6%
Requirement No. 3
Annual Return on stock A = 6.034% * (365/243)
= 9.063%
Annual Return on stock B = 6% * (365/181)
= 12.10%
Note: 243 days is sum of first 8 months and 181 days is sum of first six months

Requirement No. 4 
Annual Return on stock B (12.10%) is greater then stock A (9.063%)

Mgt211 Assignment No. 2 solution

Wednesday, January 12, 2011 Posted In Edit This
Semester “Fall 2010”

“Introduction to Business (MGT211)”
Assignment No. 2 Marks: 15




Supposed you have been hired as a Marketing Manager in a Multinational Company which is dealing in high tech products. Company wants to launch a cell phone in the market which can measure the Sugar level and Heart beat of the users. Since, it is a specialty product so it requires very rational strategic decisions to be made in order to launch in new market. Selected target market for your company is Lahore. Now you are required to prepare an analysis on the following Ps of marketing before launching this new product in the market.




Product = Specialty
Place = Lahore
Price =?
Promotion =?




* As the target market comprises of the affluent or elites of the city, you need to devise appropriate plan for this.



Requirement
(9 Marks)
Price
You are required to select the best option and justify your answer
Pricing plan:
• Less sale and high profit margin
• High sale and less profit margin
Pricing strategy:
• Skimming strategy
• Penetration strategy
Pricing approach:
• Value exchange = Price
• Cost plus profit = Price
(6 Marks)
Promotion
You are required to mention the proper plan for the promotion of this product under the
following headings.
• Advertisement strategy
• Promotion strategy


Schedule
Opening Date and Time January 10, 2011 At 12:00 A.M. (Mid-Night)
Due Date and Time January 13, 2011 At 11:59 P.M. (Mid-Night)
......................

 Pricing plan:
• Less sale and high profit margin
• High sale and less profit margin
Explanation :
Main motive of business is to earn  “profit “and high profit is basic aim if a business generated high sale but have less profit its not according to business rules and planning. So I selected 1st option.



Pricing strategy:
• Skimming strategy
• Penetration strategy

Explanation :

According to this strategy “this strategy churns out those entire customers from the market who are willing to pay high price. And first of all the main advantage of this strategy serves to recover such cost before competitors get chance to barge in on the scene.




Pricing approach:
• Value exchange = Price
• Cost plus profit = Price

Explanation :
I select this option because I thing when we produce a product we should keep in mind   business profit with cost price complete of a product when you add profit in cost.   


(6 Marks)
Promotion :
You are required to mention the proper plan for the promotion of this product under the following headings.



• Advertisement strategy :


An advertising strategy is a campaign developed to communicate ideas about products to potential consumers in the hopes of convincing them to buy those products.
And for this product we should use REMINDER ADVERTISING-that tries to keep a product’s name in the consumer mind.

• Promotion strategy :
Promotional  strategy is whole and advertising is a part of promotional  strategy for this product we should use PUSH STRATEGY-promotional approach  designed to motivate wholesalers and retailers to push a producer’s products to end users.

CS101 Assignment No. 4 announced

Wednesday, January 12, 2011 Posted In Edit This
Assignment No. 4
Semester: FALL 2010
CS101 Introduction to Computing

Total Marks: 15

Due Date: January 17, 2011

Assignment 

Q # 1: Suppose ABC Company have an office in Lahore. It has currently 50 computers. Now, Management is going to buy a new building in front of old building. They want to extend their network between these two buildings with 50 new computers. :

Answer the questions given below in scenario described above. (5 * 2 = 10 Marks)

(i) If they can afford good budget, which cable will be suitable for networking. (You have to provide two best options. Option 1 has higher priority than Option 2)

(ii) Which network Topology will be better in building network in new building.

(iii) Which network Topology will be better in building network between two buildings.

(iv) Which network device(s) will be used to connect two networks?

(v) If we use wireless network between two buildings, what will be drawbacks or risks? (you have to describe two points)

Q # 2: Consider following network Topology and answer the questions given below. (5)

Ring topology Answer
(i) Identify type/name of topology used in the figure above? 

(ii) If we have to decrease network cost then which type of measure (s) / action (s) we must take. (Remember the figure given above while answering this question)

Deadline:
Your assignment must be uploaded on or before January 17, 2011.

Mgt510 Assignment No. 2 solution

Wednesday, January 12, 2011 Posted In Edit This
Semester “Fall 2010” “Total Quality Management (MGT 510)”

Assignment No. 2 Marks: 10
“Capability maturity model ” 



---------------Assignment Question------------------
“ABC software house is a newly established software house, having 15 software engineers and one project in progress, since the software house is new in industry so its processes are not well defined and key practices are not implemented in certain areas such as quality assurance etc.

ABC software house wants to implement capability maturity model for process improvement and optimum utilization of resources. Referring to the capability maturity model (CMM) how can ABC software house (new in the industry) make the transition from level 1 till 5 by incorporating the project management processes?”


Important Tips


1. This Assignment can be best attempted from the knowledge acquired after watching video lecture no. 1 to lecture no 30 and reading handouts as well as recommended text book). 
2. Video lectures can be downloaded for free from Online VU Lectures. 


Schedule



Opening Date and Time 07th January, 2011 At 12:01 A.M. (Mid-Night)
Due Date and Time 12th January, 2011 At 11:59 P.M. (Mid-Night)
......................
Solution:


Assignment # 2
Total quality management

Scenario:

“ABC software house is a newly established software house, having 15 software engineers and one project in progress, since the software house is new in industry so its processes are not well defined and key practices are not implemented in certain areas such as quality assurance etc.

ABC software house wants to implement capability maturity model for process improvement and optimum utilization of resources. Referring to the capability maturity model (CMM) how can ABC software house (new in the industry) make the transition from level 1 till 5 by incorporating the project management processes?”

Explanation:

         Most organizations are facing strong and heavy challenges now days in the technological environment, the organization have to face these challenges with the help of continual improvement in data and information collection which can be helpful for getting competitive advantage.

         Capability maturity model (CMM) is the approach and style use to develop the process organization’s software development. The organization can manage its process by five levels which are defined by capability maturity model (CMM). Higher level leads to the betterment in evaluation and the development process.

          Most organizations are using the capability maturity model (CMM), and these organizations are doing success day by day. It becomes the essential to make innovation in the products and services and for making innovation, the organization need to acquire knowledgeable information about the data of software, and its extremely important to measure the data management, governance, stewardship and the process which supporting them.

         Being a newly software company, the ABC software house needs to look at all the CMM levels and then implement these appropriate levels in the software process.

          CMM is originally made for evaluation of software projects and according to the software engineering institute, the predictability, control and effectiveness of software process can be improved because of the organizational upward movement to these five levels.

The capability maturity model (CMM) has 5 levels for evaluation a software process:
  1. Initial
  2. Repeatable
  3. Defined
  4. Quantitatively Managed
  5. Optimized
  1.  Initial:
           Initial level is the starting point of using the process. The software project needs to conduct initial process. At the initial level, company define only few processes and mostly work depends on one individual.

           In ABC software house, each one of the 15 engineers will have to work individually first and the success of software improvement process will depend on each individual engineer.

  1. Repeatable:
          The progress of software development should be repeatable. As if a software house make software and didn’t repeat it, its quality may fall down. Once the engineers make the project, they need to manage it and they need to provide the best quality software to the customer. Those who don’t manage and repeat the process, they may get fail to provide the same quality as they were providing earlier and this may lead to the dissatisfaction of the customer.
  1. Defined:
          ABC Company has to design a set of documented standard process for software development. The software process should be well defined by the engineers as per the company’s standard. At this level the software house can make its own standard software and quality software by defining it clearly. As the software house is new in the market so it has to be well defined so that it creates new customers.

  1. Managed:
          The software company can only do success if the engineers better manage, monitor and control the software process. If the software is attracting customers, it doesn’t mean that the goal of the company is achieved. The company must have to provide the consistent quality all the time which can hold the customers.

  1. Optimizing:
             The new ABC software company should look at the customer’s need and they should monitor and analyze their satisfaction. At optimizing level, the software company gets the feedback for process improvement from the current software process. And by acquiring the feedback, they can make innovation in the software process to provide best quality software.

             ABC can introduce new technologies and innovative services to the customers. The continuous improvement is necessary for the software development process. The quantitative analysis is key practice in the software development process of ABC Company. As there are 15 engineers working on software, they need to look at all the CMM levels.

..............
The CMM for Software helps the software builder identify their organization’s current level of maturity and defines a suggested pattern of steps to reach a higher, more effective level. A start-up firm, for example, is an immature organization with few controls or documented procedures. The effort is focused on getting the product out the door on time, regardless of its stability or quality (“bugginess”). But, in order to grow and compete, the organization must be able to adopt a process of continuous improvement. Or, as stated in organizational effectiveness theory, become a “learning organization”. The CMM for software provides a set of process management modules that, through their use, continually move the firm from its chaotic beginnings to a continuously learning and improving organization. CMM provides tools within each maturity level since full organizational effectiveness (maturity) happens over time through a cumulative series of small steps [3]

The concept of maturity is an integral component of the Software Engineering Institute's (SEI) process Capability Maturity Model (CMM).

. The maturity ofan organization's software development process is assessed to be at one of the following five levels: initial, repeatable, defined, managed and optimizing. In the initial level the development process is ad hoc; there is no synergy between development projects, and work succeeds simply because of the effort of individuals. As the system gains some maturity, the development process becomes repeatable. Efforts and actions can be replicated with some consistency across multiple projects. As the process is defined it takes on an even greater degree of 5.consistency, repeatability, and in some sense, predictability. As the process becomes managed, various performance measures are collected and used to track process performance. Project data is collected and analyzed over multiple projects, and some corrective action takes place. At an optimizing level, interim measures of project (process) performance are monitored for potential immediate corrective actions. A multi-project view becomes an integral part of a proactive, as opposed to reactive, quality improvement strategy.

The CMM's maturity levels are defined as:
• Level 1 - initial - The process is characterized as ad hoc, and occasionally even chaotic. Few processes are defined, and success depends on individual effort.

• Level 2 - repeatable - Basic project management processes are established to track cost, schedule, and functionality. The necessary process discipline is in place to repeat earlier successes on similar projects.

• Level 3 - defined - The process for both management and engineering activities is documented, standardized and integrated into a standardized process for the organization. All projects use an approved, tailored version of the organization's standard process. Activities are well integrated.

• Level 4 - managed - Detailed measures of the process and product quality are collected. Both the process and products are quantitatively understood and controlled.

• Level 5 - optimizing - Continuous process improvement is enabled by quantitative feedback from the process and from piloting innovative ideas and technologies.

Key practices that differentiate each succeeding maturity level are articulated. Levels are inclusive, so Level 2 practices must be essentially in place before Level 3 maturity can be achieved.
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