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Mgt603 Assignment No. 1 solution

Tuesday, April 19, 2011 Posted In Edit This
Assignment # 1 (20 marks)

Suppose, you are the owner of ‘Khaalis Foods Ltd’, a new company planning to produce dairy products.

A) You are required to develop a Mission Statement for your company that must include the following nine components:

• Customers
• Products or services
• Markets
• Technology
• Survival, growth, and profitability
• Philosophy
• Self-Concept
• Concern for public image
• Concern for employees
 
B) Explain whether the Mission Statement (developed by you in the first part of this assignment) supports ‘Customer Orientation’ or not. Give reasons to justify your answer.
:::::::::::::::::::::::::::::::
Solution:



Mission Statement
At Khalis Foods Ltd, we believe that research can help us make better food so that people live a better life. 

Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs. In addition to Nutrition, Health and Wellness, Khalis Foods' products bring consumers the vital ingredients of taste and pleasure.

As consumers continue to make choices regarding foods and beverages they consume, Khalis Foods help provide selections for all individual taste and lifestyle preferences.

Research is a key part of our heritage at Khalis Foods and an essential element of our future. We know there is still much to discover about health, wellness and the role of food in our lives, and we continue to search for answers to bring consumers Good Food for Good Life

B)

It includes all the aspects of a good mission statement as a good mission statement reflects the anticipations of customers. Rather than developing a product and then trying to find a market, the operating philosophy of organizations should be to identify customers' needs and then provide a product or service to fulfill those needs.
:::::::::::::::::::::::::::::::::::::::::::::::::::::


Solution: A)

Mission Statement of Khaalis Foods Ltd

Khaalis Foods Ltd Is committed to boast in the market with economical pricing and huge distribution channel. We are striving to provide best quality dairy products to enable people to live a healthier life in Pakistan.


Question # 1 Solution:-

Our Mission Statement is the roots of what we were founded on, and our pledge to continue to be. It is more than just a plaque on a wall to us; it is what we embrace as critical in our daily operations and how we value the people, investors and Franchise Partners who join our team.

Our mission is:

To provide a better fast food in a fun environment where our customers can get an energetic lift during their busy days.

To develop a profitable and growing company based on the energy, integrity and knowledge of our people, partners and investors.

To create a work environment that rewards and coaches our people so that we provide the absolute best in customer success and in giving back to our community.

Question # 2 Solution:-

A customer orientation strategy is the way that a business focuses its product or service to consumers. There are many specific ways of doing this, but in general there are three ways that you can orient a product to consumers: aiming at price sensitive customers, aiming at quality sensitive customers and aiming at niche customers. Understanding these three strategies will help you choose which one best suits your own organization.

For justification of this answer see Question # 1 the 1st line of Our Mission is
::::::::::::::::::::::::::::::::::
A)You are required to develop a Mission Statement for your company
that must include the following nine components:

Following Mission Statement of Khaalis Food limited company is contain nine
elements Khaalis food mission is to make, distribute and sell the finest quality all natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. To operate the company on a sound financial basis of profitable growth, increasing value for our shareholders, and creating career opportunities and financial rewards for our employees. To operate the Company in a way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of a broad community local, national and international.

B) Explain whether the Mission Statement supports ‘Customer Orientation’ or not.
Give reasons to justify your answer?

In my point of view Mission statement supports customer orientation.
Now business are not run for the sake of money and short term financial benefits only but for a long time sustainable growth and development. Now the only focus of all business missions is CUSTOMER and Customer Satisfaction.
It is the customer who determines what a business is. It is the customer alone
whose willingness to pay for a good or service converts economic resources into wealth and things into goods.
A good mission statement reflects the anticipations of customers. Rather than
developing a product and then trying to find a market, the operating philosophy of organization should be to identify customer’s need and then provide a product or service to fulfill those needs.
:::::::::::::::::::::::::::::::::::
Mission Statement 

A mission statement defines what an organization is, why it exists, its reason for being. At a minimum, your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate. Mission statements are documents that are intended to serve as a summary of a business's goals and values. We manufacture products on modern machineries which are technologically sophisticated. Our motto is to provide best quality products and also take into account the environment safety and general public along with taking care of social responsibility. Promoting active involvement and giving rewards to our employees. Our Commitment to ourselves is to get distinctive competence and attain maximum market share and celebrating our accomplishments. We are assuring career opportunities by sustaining growth and financial strength. Financial stability is the result of our services and our shareholders because we also want to maximize the share holder’s wealth.

Fin621 GDB No. 1 solution

Tuesday, April 19, 2011 Posted In Edit This
Semester “Spring 2011”

“Financial Statement analysis(FIN621)”

This is to inform that next Graded Discussion Board (GDB) will be opened according to the following schedule

Schedule

Opening Date and Time
April 18 , 2011 At 12:01 A.M. (Mid-Night)

Closing Date and Time
April 20, 2011 At 11:59 P.M. (Mid-Night)

Topic/Area for Discussion

“ Accounting Principles and its Application in Financial Statements ”

Note: The discussion question will be from the area/topic mentioned above. So start learning about the topic now.

“ABC Company Limited purchased one dozen energy saver bulbs of worth Rs. 3,500 for using in administration department. These energy saver bulbs have expected life of three years. According to CEO of the company, the cost of Rs.3,500 must be recorded as an ASSET because energy saver bulbs are going to benefit the company for more than one year whereas the accountant has already recorded the entire amount to an expense account in the income statement.

Required: Do you think that the accountant is right? Justify your answer by mentioning the accounting concept behind the treatment of this purchase. ”


Note: Your comments should not be more than 30 words.


SOLUTION:


Pls restrict your answer to 30 words only.


According to me Accountant is Right.


Because of materiality accounting principle or guideline, an accountant might be allowed to violate another accounting principle if an amount is insignificant. Professional judgement is needed to decide whether an amount is insignificant or immaterial.


An example of an obviously immaterial item is the purchase of a $150 printer by a highly profitable multi-million dollar company. Because the printer will be used for five years, the matching principle directs the accountant to expense the cost over the five-year period. The materiality guideline allows this company to violate the matching principle and to expense the entire cost of $150 in the year it is purchased. The justification is that no one would consider it misleading if $150 is expensed in the first year instead of $30 being expensed in each of the five years that it is used. 
:::::::::::::::::::::


The Accountant is right Becasue of:-
matching Principle which shows the significanse relationship of Revenue and expenses. Expensese are incurred fro the purpose of producing revenue. For a period income statement Revenues should be offset by all the expenses incurred in producing that revenue.

There is also timing factor , In matching principle fro preparing income statement it is important to offset the period (month) expenses against that month revenues. And also cash payement and expenses are not identical. Cash payement for expenses may occur befoir afer or ath the same time (Period) that expense helps to produce revenue

CS614 Assignment

Tuesday, April 19, 2011 Posted In Edit This
Assignment No. 01
SEMESTER SPRING 2011CS614- Data Warehousing


Total Marks: 20

Due Date: 20/04/2011


Question 1: [10 marks]
You are given the following data.
Patient No, Patient First Name, Patient Last Name, Patient Address, Mad, Tel No, DOB, Marital Status, Date Reg., Next of Kin Name, Relationship, Next of Kin Address, Next of Kin Tel No, Local's Doctor's Name, Clinic No, Doctor's Address, Doctor's Tel No.
1. Normalize the given data in to 1st then 2nd and 3rd normal form. Give justification of conversion in to 1st then 2nd and 3rd normal form and the anomalies because of which you transformed it in to another normal form. 

Question 2: [10 marks]

It is believed that Classical SDLC is not suitable for Data warehouse environment. In your point of view why it is not suitable. Secondly what changes you suggest to be made in Classical SDLC to make it suitable for data warehouse. Give reasons to support your ideas?

Note:Try to write answer to the point and in your own words.

Solution:

1N Form:
 Hospital Table
 Patient No
 Patient First Name
 Patient Last Name
 Patient Address
 Mad
 Tel No
 DOB
 Marital Statu
 Patient Address
 Mad
 Tel No
 DOB
 Marital Status
 Date Reg
 Next of Kin Name
 Relationship
 Next of Kin Address
 Next of Kin Tel No
 Local's Doctor's Name
 Clinic No
 Doctor's Address
 Doctor's Tel No

2N Form:
We decompose the OPD table into three tables that is Patient, Kin, Doctor as below:
To transform the table OPD into 2NF we move the columns Patient No, Patient First Name, Patient Last Name, Patient Address, Mad, Tel No, DOB, Marital Status, Date Reg to a new table called Patient. The column Patient No becomes the primary key of this
new table.
To transform the table OPD into 2NF we move the columns Next of Kin Name, Relationship, Next of Kin Address, Next of Kin Tel No to a new table called Kin. The column Patient No becomes the primary key of this new table.
To transform the table OPD into 2NF we move the columns Local's Doctor's Name, Clinic No, Doctor's Address, Doctor's Tel No to a new table called Doctor. The column Patient No becomes the primary key of this new table.

Patient Table
 Patient No
 Patient First Name
 Patient Last Name
 Patient Address
 Mad
 Tel No
 DOB
 Marital Status
 Date Reg
 Kin Table
 Patient No
 Next of Kin Name
 Relationship
 Next of Kin Address
 Next of Kin Tel No

Doctor Table

 Patient No
 Local's Doctor's Name
 Clinic No
 Doctor's Address
 Doctor's Tel No


3N Form:
The above tables are in 3NF, because there is no transitive dependency. For a relational table to be in third normal form (3NF) all columns must be dependent only upon the primary key. More formally, a relational table is in 3NF if it is already in 2NF and every non-key column is non transitively dependent upon its primary key

Q No2:
The classical system development life cycle (SDLC) does not work in the world of the DSS analyst. The SDLC assumes that requirements are known at the start of the design (or at least can be discovered). However, in the world of the DSS analyst, requirements are usually the last thing to be discovered in the DSS development life cycle

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Mkt621 Assignment No. 2 solution

Tuesday, April 19, 2011 Posted In Edit This
“Advertising & Promotion (MKT621)”
Assignment No. 02 Marks: 10

Being a marketing manager in a multinational firm, you have been assigned a task of advertising a new product in global market. What factors you would keep in mind while studying the cross cultural differences for developing cross cultural advertising campaign?

Important Tips
1. This Assignment can be best attempted from the knowledge acquired after watching video lecture no. 1 to lecture no 34 and reading handouts as well as recommended text book).
2. Video lectures can be downloaded for free from www.youtube.com/vu.

Schedule
Opening Date and Time January 18, 2011 At 12:01 A.M. (Mid-Night)

Due Date and Time January 21, 2011 At 11:59 P.M. (Mid-Night)
..........

Solution:



What is the effect of advertisement with and without celebrity endorsement? (10 marks)

Answer:
Approval of a brand by a star fosters a sense of trust for that brand among the target audience. This is especially true in case of new product Celebrities ensure attention of the target group by breaking the clutter of advertisements and making the advertisement and the brand more noticeable. A celebrity's preference for a brand gives out a persuasive message and hence, because the celebrity is benefiting from the brand, the consumer will also benefit. There is a demographic and psychographic connection between the stars and their fans. Demographic connection establishes that different stars appeal differently to various demographic segments i.e. age, gender, class, geography etc., while psychographic connection establishes that stars are loved and adored by their fans. Some stars have a universal appeal and therefore prove to be a good bet to generate interest among the masses. Another invaluable benefit from celebrity endorsements is the public relation opportunities.

Brands have been leveraging celebrity appeal for a long time. Across categories, whether in products or services, more and more brands are banking on the mass appeal of celebrities. As soon as a new face ascends the popularity charts, advertisers queue up to have it splashed all over. Witness the spectacular rise of Sania Mirza and Irfan Pathan in endorsements in a matter of a few months. The accruement of celebrity endorsements can be justified by the following advantages that are bestowed on the overall brand:

Establishment of Credibility: Approval of a brand by a star fosters a sense of trust for that brand among the target audience- this is especially true in case of new products. We had the Shah Rukh-Santro campaign. At launch, Shah Rukh Khan endorsed Santro and this ensured that brand awareness was created in a market, which did not even know the brand.

Ensured Attention: Celebrities ensure attention of the target group by breaking the clutter of advertisements and making the ad and the brand more noticeable.

PR coverage: is another reason for using celebrities. Managers perceive celebrities as topical, which create high PR coverage. A good example of integrated celebrity campaigns is one of the World’s leading pop groups, the Spice Girls, who have not only appeared in advertisements for Pepsi, but also in product launching and PR events. Indeed, celebrity-company marriages are covered by most media from television to newspapers (e.g. The Spice Girls and Pepsi)

Higher degree of recall People tends to commensurate the personalities of the celebrity with the brand thereby increasing the recall value. Golf champion Tiger Woods has endorsed American Express, Rolex, and Nike. Actress Catherine Zeta-Jones is used by T-Mobile and Elizabeth Arden. 007 Pierce Brosnan promotes Omega, BMW, and Noreico.

Associative Benefit: A celebrity’s preference for a brand gives out a persuasive message because the celebrity is benefiting from the brand, the consumer will also benefit.

Mitigating a tarnished image: Cadbury India wanted to restore the consumer's confidence in its chocolate brands following the high-pitch worms controversy; so the company appointed Amitabh Bachchan for the job. Last year, when the even more controversial pesticide issue shook up Coca-Cola and PepsiCo and resulted in much negative press, both soft drink majors put out high-profile damage control ad films featuring their best and most expensive celebrities. While Aamir Khan led the Coke
fightback as an ingenious and fastidious Bengali who finally gets convinced of the product's `purity,' PepsiCo brought Shah Rukh Khan and Sachin Tendulkar together once again in a television commercial which drew references to the `safety' of the product indirectly.

Psychographic Connect: Celebrities are loved and adored by their fans and advertisers use stars to capitalise on these feelings to sway the fans towards their brand.

Demographic Connect: Different stars appeal differently to various demographic segments (age, gender, class, geography etc.).

Mass Appeal: Some stars have a universal appeal and therefore prove to be a good bet to generate interest among the masses.
Today's consumer is a totally different than the consumer of even five years ago, meaning that what was effective and influential five years ago is not necessarily so today, as today's consumer is more likely to be influenced by someone in their social network than a weak celebrity connection. Today's consumer is informed, time compressed, and difficult to impress, and they are only influenced by ads that are relevant and provide information. They don't want to have products pushed at them, even from a celebrity. In fact, the data show that relevance and information attributes were key missing ingredients from most celebrity ads.


When we see this image the first thing that comes in our mind is beauty. This image gives us a message that if we use this blush we become beautiful like this famous Pakistani model Iman Ali.

 
The first thing comes in our mind to see this advertisement is that the company produced a new and very unique food. This advertisement emphasizes the audience to try this new and very special item.

:::::::::::::::::::::::::::::::::::::::::::::::::


Another Solution:
 

In cross culture advertisement we have to consider these points in mind:

1)Slogans which used are suitable for that culture
2)They are good sign for them
3)Language should be understandable
4) Evaluate the people that which medium they are using , use that
media maximum.
5) Use their country ideal celebrity.
6) Symbols does not have any bad image in that culture
7) use appropriate styles
8) Communication should be effective
9) Respect their cultural values and avoid any kind of confliction.
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Eco401 Online Quiz No 1 Announced

Tuesday, April 19, 2011 Posted In Edit This
ECO401 - Economics

Quiz 01
Start Date Apr 19, 2011 12:00 AM
Last Date Apr 21, 2011 11:59 PM
For all PAST SOLVED online quizzes of Eco401 (more than 500 pages) click the following link

Mgt301 GDB solution

Tuesday, April 19, 2011 Posted In , Edit This
Semester “Spring 2011”
“Principles of Marketing (MGT301)”
This is to inform that Graded Discussion Board (GDB) Has been opened according to the following schedule

Schedule
Opening Date and Time
April 18, 2011 At 12:01 A.M. (Mid-Night)
Closing Date and Time
April 21, 2011 At 11:59 P.M. (Mid-Night)
Note: No extra or bonus/grace period is available for attempting GBD.




Discussion Question
There are four growth strategies which are currently prevailing in the market. These are Market penetration, Market Development, Product Development and Diversification. Below are the four companies which are tried to excel in the marketing environment. You are required to point out ONLY the NAME of growth strategy of following four companies: 

1.       Jahanzaib Limited is dealing in woolen blanket in Attock and it launches baby toys in Attock.

2.       Mudassir Chemicals is dealing in chemicals in Karachi and it launches Cement industry in Lahore.

3.       Ahmad Enterprise is dealing in baby shoes in Lahore and it launches baby shoes in Peshawar.

4.       Ali Textile Mills is dealing in Denim fabrics in Rawalpindi and it uses extensive marketing strategies to grow in Rawalpindi market.

 Solution:

Sr No
Scenario
Answer

1

Jahanzaib Limited is dealing in woolen blanket in Attock and it launches baby toys in Attock

Market Diversification

2

Mudassir Chemicals is dealing in chemicals in Karachi and it launches Cement industry in Lahore

Market Diversification

3

Ahmad Enterprise is dealing in baby shoes in Lahore and it launches baby shoes in Peshawar

Market Development


4

Ali Textile Mills is dealing in Denim fabrics in Rawalpindi and it uses extensive marketing strategies to grow in Rawalpindi market

Market
Penetration


1). Market Penetration—making more sales to present customers without changing products in any way. Market penetration means trying to increase sales of a firm’s present products in its present markets probably through a more aggressive marketing mix. The firm may try to strengthen its relationship with customers to increase their rate of use or repeat purchases, or try to attract competitors’ customers or current nonusers. New promotion appeals alone may not be effective. A firm may need to add a home page on the Internet to make it easier and faster for customers to place an order. Or, it may need to add more stores in present areas for greater convenience.

2). Market Development—a strategy for company growth by identifying and developing new markets for current company products (example, demographic markets). Market development means trying to increase sales by selling present products in new markets. Firms may try advertising in different media to reach new target customers. Or they may add channels of distribution or new stores in new areas, including overseas.

3). Product Development—a strategy for company growth by offering modified or new products to current markets. Product development means offering new or improved products for present markets. By knowing the present market’s needs, a firm may see new ways to satisfy customers. Computer software firms like Microsoft boost sales by introducing new versions of popular programs.

4). Diversification—a strategy for company growth by starting up or acquiring businesses
outside the company’s current products and markets. Diversification means moving into totally different lines of business perhaps entirely unfamiliar products, markets, or even levels in the production-marketing system
::::::::::::::::::::::::::::


1:product development 
2:diversification 
3:market develpment 
4:market penetration
:::::::::::::::::::::::::::::

1. Jahanzaib Limited is dealing in woolen blanket in Attock and it launches baby toys in Attock.

Ans : Product development Strategy

2. Mudassir Chemicals is dealing in chemicals in Karachi and it launches Cement industry in Lahore.

Ans: Diversification Strategy

3. Ahmad Enterprise is dealing in baby shoes in Lahore and it launches baby shoes in Peshawar.

Ans: Market Development Strategy

4. Ali Textile Mills is dealing in Denim fabrics in Rawalpindi and it uses extensive marketing strategies to grow in Rawalpindi market.

Ans: Market Penetration Strategy
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