MilkyWay, is a famous chocolate brand and the company always prefers to use pop stars as the "Brand Ambassador" to promote their product among the public. On the other hand Xyer Company was facing losses until they introduced a famous dermatologist in their TV commercial that influenced the decision of the consumers to buy their skin care products.

Q. Name the power base used by companies in the above mentioned situations. (2 marks)

Solution:-

According to me MilkyWay uses REFERENT POWER According to me Xyer uses EXPERT POWER 

Please do make changes in these assignment otherwise every one who copy this assignment as it is will awarded zero marks 

Discussion Question

“In an organization, change in processes and structure were required. Management of the organization started altering the processes slowly in the required fields. The result of change started showing its positive signs even in early intervention stages. What this process of brining permanent change and making it part of origination is called? And how top management can make sure that this process has matured? ”

Solution:-

i guess its simply called 'change management',,, the process is started to adopt the change, or to incorporate it,, where as bureaucratic and post bureaucratic organizations failed in a turbulent environment because they wanted their internal environment to remain constant (same, as it was before), and they resisted the change. the process of managing change or incorporating the turbulent environment is known as change management, where organization adopt changes to its processes, structure, even sometime into their statements. by some organizations change is considered as a constructive force rather then a destructive one.

the simple process of change management is a three step process, given below
1- unfreeze
2- make the necessary changes
3- re-freeze

Please do make changes in these assignment otherwise every one who copy this assignment as it is will awarded zero marks 

Question # 1 of 10 ( Start time: 02:48:44 PM ) Total Marks: 1

To overcome the lack of physical proximity appearance problem in e-business, which technology is going to be used?
Select correct option:
Biometrics
Video conferencing
Cryptography
Biometrics and Video conferencing

uestion # 2 of 10 ( Start time: 02:49:58 PM ) Total Marks: 1
Which of the following is NOT an advertising payment mode?
Select correct option:
Pay-per-sale
Pay-per-click
Pay-per-keypressZZZZZZZZ
Pay-per-lead

Question # 3 of 10 ( Start time: 02:50:47 PM ) Total Marks: 1
SETSET(secure Electronic Transaction) was developed by
Select correct option:
Microsoft
Netscape Navigator
Master Cards and VISA
All of the optionsZZZZZZZZZ

Question # 4 of 10 ( Start time: 02:52:34 PM ) Total Marks: 1
Which of these can be used for advertisement purpose?
Select correct option:
Telephone
Newspapers
Magazines
All of aboveZZZ

Question # 5 of 10 ( Start time: 02:54:06 PM ) Total Marks: 1
Let us, suppose that you have hosted your e-commerce website, Promotion messages can be sent when potential client is
Select correct option:
online
offline
both online and offline
visiting head office

Question # 7 of 10 ( Start time: 02:56:16 PM ) Total Marks: 1
Log files consist on information about each visitor's _________.
Select correct option:
Location
IP address
Time of visit
All of above

Question # 8 of 10 ( Start time: 02:56:52 PM ) Total Marks: 1
Which entity does not include in SET(secure Electronic Transaction)?
Select correct option:
Seller
Buyer
Payment gateway
Bank.

Question # 9 of 10 ( Start time: 02:57:30 PM ) Total Marks: 1
Do you think that "www.vu.edu.pk" can be considered as university's advertisement website?
Select correct option:
Yes
No

Question # 10 of 10 ( Start time: 02:57:57 PM ) Total Marks: 1
Let us, suppose that you have hosted early your e-commerce website to sell sweets online: Your customers are acquaint with the name of your company and “DesiGhee Burfi ”. They have never interacted with your company. Which of following loyalty stages they are?
Select correct option:
Awareness
Exploration
Familiarity
Commitment

Quiz Start Time: 03:15 PM Time Left 53
sec(s)


Question # 1 of 15 ( Start time: 03:15:09 PM ) Total Marks: 1
Which of the following represents the total amount that may be distributed to its shareholders?
Select correct option:

Other income
Net income
Extraordinary income
Operating income








Quiz Start Time: 03:15 PM Time Left 42
sec(s)


Question # 2 of 15 ( Start time: 03:15:55 PM ) Total Marks: 1
Which of the following take place at the pioneering stage of the industry life cycle?
Select correct option:

Firm operations get more stable
Rapid growth in demand occur
Costs get stable rather than decreasing
Sales growth decline as products obsolete








Quiz Start Time: 03:15 PM Time Left 47
sec(s)


Question # 3 of 15 ( Start time: 03:16:51 PM ) Total Marks: 1
When comparing bonds with other investments, which of the following should be used to make a realistic comparison?
Select correct option:

The effective annual yield
The dividend yield
The treasury yield
The percentage yield









Quiz Start Time: 03:15 PM Time Left 29
sec(s)


Question # 4 of 15 ( Start time: 03:17:41 PM ) Total Marks: 1
Which of the following stage offers the highest potential returns and greatest risk?
Select correct option:

Pioneering stage
Expansion stage
Stabilization stage
Decline stage








Quiz Start Time: 03:15 PM Time Left 70
sec(s)


Question # 5 of 15 ( Start time: 03:19:03 PM ) Total Marks: 1
Which of the following invest in undervalued stocks as determined by fundamental financial analysis?
Select correct option:

Growth funds
Value funds
Mutual funds
Hedge funds







Quiz Start Time: 03:15 PM Time Left 62
sec(s)


Question # 6 of 15 ( Start time: 03:20:29 PM ) Total Marks: 1
Which of the following promotes investment education and ethical behavior among those involved in the investment business?
Select correct option:

Securities Investor Protection Corporation (SIPC)
Licensed International Financial Analyst (LIFA)
Chartered Financial Analyst Institute (CFAI)
Securities and Exchange Commission (SEC)







Quiz Start Time: 03:15 PM Time Left 51
sec(s)


Question # 7 of 15 ( Start time: 03:21:21 PM ) Total Marks: 1
The higher the coupon on the bond:
Select correct option:

The lesser is its reinvestment rate risk
The higher is its reinvestment rate risk
The higher is its reinvestment rate of return
The lesser is its reinvestment rate of return






Quiz Start Time: 03:15 PM Time Left 51
sec(s)


Question # 8 of 15 ( Start time: 03:22:45 PM ) Total Marks: 1
In which of the following accounts do investors place funds to be borrowed by finances?
Select correct option:

Instant access savings accounts
Continuous funding system account
Personal finance access accounts
International savings accounts






Quiz Start Time: 03:15 PM Time Left 18
sec(s)


Question # 9 of 15 ( Start time: 03:23:35 PM ) Total Marks: 1
Which of the following rated bonds are not paying interest?
Select correct option:

AAA rated
BBB rated
C rated
D rated








Quiz Start Time: 03:15 PM Time Left 16
sec(s)


Question # 10 of 15 ( Start time: 03:24:53 PM ) Total Marks: 1
All of the following are characteristics of stop orders EXCEPT:
Select correct option:

Protecting profits
Minimizing losses
Rapid execution
It is seldom used by investors





Quiz Start Time: 03:15 PM Time Left 59
sec(s)


Question # 11 of 15 ( Start time: 03:26:17 PM ) Total Marks: 1
Which of the following markets is the market for investment in short-term activities?
Select correct option:

Android market
Capital market
Money market
Target market







Quiz Start Time: 03:15 PM Time Left 59
sec(s)


Question # 12 of 15 ( Start time: 03:26:56 PM ) Total Marks: 1
Which of the following statement is TRUE about yield to maturity?
Select correct option:

Yield to maturity is inversely related to bond price
Yield to maturity is always less than the yield to call
Yield to maturity will be less than the current yield for bonds purchased at a discount
Yield to maturity tends to fall with a rise in duration









Quiz Start Time: 03:15 PM Time Left 68
sec(s)


Question # 13 of 15 ( Start time: 03:27:30 PM ) Total Marks: 1
Which of the following function removes the fear of buying or selling at rip off price?
Select correct option:

Fair pricing function
Economic function
Exchange function
Continuous pricing function







Quiz Start Time: 03:15 PM Time Left 69
sec(s)


Question # 14 of 15 ( Start time: 03:27:58 PM ) Total Marks: 1
All of the following are the sentiment indicators, EXCEPT:
Select correct option:

Quick Asset Ratio
Odd Lot Short Ratio
Shares Sold Short
Short Interest Ratio








Quiz Start Time: 03:15 PM Time Left 65
sec(s)


Question # 15 of 15 ( Start time: 03:28:25 PM ) Total Marks: 1
In which of the following approaches the capitalization of income is done?
Select correct option:

Present value approach
Multiple of earning approach
Communicative approach
Integrated eclectic approach