A world's number one cosmetics company is operating its business in Pakistan since the last 25 years; it plans to open up a scholarship program for the masters female poor students. In its cosmetics advertisement through electronic and print media, the company encourages to buy its products more and more to help poor female students. The cosmetics company ensures that at very item you purchase from us, we donate one rupee each to this scholarship program.

Think critically and evaluate this plan, How do you think it gives long tem benefits to the company or not? Provide justification by max 200 words.

Solution:-

Through this campaign company shows to the people of Pakistan that they are a trustworthy organization and they are fulfilling their social responsibilities and they are wanted to help the poor people of Pakistan. Through this campaign they get the long term loyalty of the people and also they made some positive image about their product in the customer mind. Also through this campaign the company build strong relationship with those people those get the help from the company they always loyal to that company. Also through this campaign company increase sales because those people wanted to help others they prefer to buy the product of that company so there is company not only get the people trust and loyalty they also get handsome amount of money. 

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