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Which of the following is NOT a purpose of a marketing plan? Select correct option: It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control
Charging more for a soft drink in a vending machine than in a supermarket is known as: Select correct option: Cost-oriented pricing Price differentiation Penetration pricing Price discrimination
Which of the following is NOT an advantage of penetration pricing? Select correct option: It creates high stock turnover It encourages the entry of competitors It creates valuable word of mouth It creates goodwill
Which of the following is NOT a type of vertical integration? Select correct option: Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration
Which of the following refers to the development of consumer awareness about a specific product or brand in hope that they will buy the product or brand? Select correct option: Publicity Advertising Mind share Branding
The growth stage of a product life cycle is associated with: Select correct option: Peak sales Rapidly rising sales Low sales Declining sales
Which of the following is the function performed by channel members? Select correct option: Negotiating with buyers Promotion Information gathering All of the given options
Which of the following are the costs that do not vary with production or sales level? Select correct option: Fixed cost Variable cost Target cost Total cost
In which of the following companies reduce price for bulk purchases? Select correct option: Seasonal discount Trade discount Quantity discount Cash discount
A company is producing 1000 units at cost of Rs. 500000. Variable cost for the production of 1000 units is Rs. 350000. What will be fix cost? Select correct option: Rs. 350000 Rs. 150000 Rs. 300000 Rs. 200000
Which of the following includes all activities involved in selling goods and services to those buying for resale or business use? Select correct option: Discounting Retailing Franchising Wholesaling
Insurance service would BEST be described as which kind of a product? Select correct option: Convenience Unsought Specialty Durable
BATNA stands for what? Select correct option: The best available to a new agreement The best available to a negotiated agreement The best alternating to a new agreement The best alternative to a negotiated agreement
________ is the usual, widely recognized, channel with a range of ‘middle-men’ passing the goods on to the end-user. Select correct option: Free-flow Internal marketing Vertical marketing Single transaction
All are the functions of retailing EXCEPT: Select correct option: Choice Delivery Producing Packing
Additional cost is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy
A price set by the retailer and often attached to a product with a sticker is known as: Select correct option: Market price List price Retail price Wholesaler price
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option: Material and parts Consumer products Industrial products Capital items
In which of the following company specifically creates a brand to counter a competitive threat? Select correct option: Fighting brand Co-brand Family brand Individual brand
________ is the usual, widely recognized, channel with a range of ‘middle-men’ passing the goods on to the end-user. Select correct option: Free-flow Internal marketing Vertical marketing Single transaction
Which of the following buy mostly from producers and sell mostly to retailers and industrial consumers? Select correct option: Discount stores Wholesalers Factory outlets Independents
Which of the following is a reduced price marked on the label or package by producer? Select correct option: Coupon Price-pack deal Sample Cents-off deal
Which of the following is NOT a type of wholesalers market? Select correct option: Specialty wholesalers Manufacturers’ sales branches and offices Agents and brokers Merchant wholesalers
When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____. Select correct option: Improving advertising Changing promotion Modifying the marketing mix Increasing promotion budget
Which of the following is used to segment and analyze consumer’s buying behavior? Select correct option: Promotional mix Integrated marketing communication Marketing communication Customer database
Which of the following advertising is effective in metropolitan and high-traffic areas? Select correct option: Newspaper Radio Television Billboards
A brand which cost more than other products is called: Select correct option: Premium brand Economy brand Co-brand Family brand
Need becomes ________ when they are directed towards a specific object. Select correct option: Actual need Want Satisfaction Demand
Which of the following aggressive strategy is without direction? Select correct option: Reactor Analyzer Defender Prospector
Which of the following offers an incentive to buy a product? Select correct option: Direct mail Public relations Sales promotion Advertising
Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Select correct option: Mid-term planning Short-term planning Annual market planning Strategic market planning
Identify which of the following is an aggressive strategy. Select correct option: Intensification Diversification Harvesting Vertical integration
What will be the length of distribution channel for perishable goods? Select correct option: Short Long Medium None of the given options
Which of the following is an example of indirect selling? Select correct option: B2B selling Door-to-door selling Face-to-face selling Telemarketing
Which of the following is a major determinant of demand for the product in the market? Select correct option: Planning Promotion Price Place
All of the following are the examples of unsought goods EXCEPT: Select correct option: Course books Encyclopedia Funeral plots Insurance policy
