VUsolutions Transferred to AchiKhasi.com
From December 2011, this blog www.VUsolutions.blogspot.com is transferred to http://achikhasi.com/vu/ . So, you may visit http://achikhasi.com/vu/ for latest study related help.
Wednesday, January 19, 2011
Posted In
MGT
Edit This
Semester "Fall 2010"
"Principles of Marketing (MGT301)"
This is to inform you that Graded Discussion Board (GDB) has been opened according to the following schedule.
Schedule
Opening Date and Time: 19th January 2011 At 12:01 A.M. (Mid-Night)
Closing Date and Time: 21st January 2011 At 11:59 P.M. (Mid-Night)
Note: No extra or bonus/grace period is available for attempting GBD.
Discussion Question:
"Nokia starts campaign for their mobile phone and want intensive advertising for acquiring consumer demand. If you are the part of that campaign, then which type of promotion strategy you will suggest to NOKIA?"
...............
SOLUTION:
Push
A "Push" promotional strategy makes use of a company;s sales force and trade promotion activities to create consumer demand for a product.
The producer promotes the product to wholesalers, the wholesalers promote it to retailers and the retailers promote it to consumers.
A good example of "Push" selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia, for example offering subsidies on the handsets to encourage retailers to sell higher volumes.
A "Push" strategy tries to sell directly to the consumer, bypassing other distribution channels (e.g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools.
Wednesday, January 19, 2011
Posted In
MGT
Edit This
Question # 1 of 15 ( Start time: 04:17:18 PM ) Total Marks: 1
Employee’s compensation comprises of:
Select correct option:
High monetary rewards
Quality rewards requested by employees
Benefits like medical & transport allowance
Financial & non-financial rewards
Question # 2 of 15 ( Start time: 04:18:52 PM ) Total Marks: 1
Which of the following is NOT a part of Job specification?
Select correct option:
Employee's personality traits
Employee's responsibilities
Employee's educational background
Employee's work experience
Question # 3 of 15 ( Start time: 04:20:05 PM ) Total Marks: 1
The process by which people acquire skills & abilities required to perform jobs at hand, is known as:
Select correct option:
Learning
Training
Development
Need analysis
Question # 4 of 15 ( Start time: 04:21:34 PM ) Total Marks: 1
Which of the following method includes the exchange of information between organizational member & the applicant through a goal-oriented conversation?
Select correct option:
Counseling simulations
Vocational interest test
Role playing
Employment interview
Question # 5 of 15 ( Start time: 04:22:26 PM ) Total Marks: 1
The physical or psychological condition induced in workers by overwork or overexposure to stress in the workplace, is known as:
Select correct option:
Exhaustion
Burnout
Collapse
Fatigue
Question # 6 of 15 ( Start time: 04:23:52 PM ) Total Marks: 1
The system designed to solve employees’ physical, mental and emotional problems is known as:
Select correct option:
OSHA (Occupational Safety & Health Administration)
EAP (Employee Assistance Programs) Correct
ERISA (Employee Retirement Income Security Act)
PBGC (Pension Benefit Gauranty Corporation)
Question # 7 of 15 ( Start time: 04:24:36 PM ) Total Marks: 1
The hiring process comprises which of the following steps?
Select correct option:
Selection, Orientation & Development
Job analysis, Selection & Training
Selection, Recruitment & performance appraisals
Recruitment, Selection & Socialization Correct
Question # 8 of 15 ( Start time: 04:25:36 PM ) Total Marks: 1
Organizations use on-the-job and off-the-job training methods for its employs development. One of the methods used for on-the-job development is.
Select correct option:
Lectures & Seminars
Simulation Correct
Committee Assignments
Outdoor Training
Question # 9 of 15 ( Start time: 04:27:12 PM ) Total Marks: 1
Training to the raters of performance appraisal is an important responsibility of:
Select correct option:
Top management
HR department Correct
Line managers
Production department
Question # 10 of 15 ( Start time: 04:28:16 PM ) Total Marks: 1
Which method of recruitment can serve as a means of determining if applicant possesses some of Basic technology skills or not
Select correct option:
Fax
Cyberspace recruiting
Paper copy of resume
None of given option
Question # 11 of 15 ( Start time: 04:29:43 PM ) Total Marks: 1
Which method uses Benchmark jobs to compare different jobs to identify its worth?
Select correct option:
Factor comparison method
Ranking method
Classification method
All of the given options
Question # 12 of 15 ( Start time: 04:31:14 PM ) Total Marks: 1
Evaluation of training program is conducted:
Select correct option:
At the initial stage while design a training
Prior to need assessment phase
Parallel to design a training content
At the last stage of training
Question # 13 of 15 ( Start time: 04:32:37 PM ) Total Marks: 1
Which of the following measures are taken to assess the intensity of employees’ satisfaction and their attitude toward the training program?
Select correct option:
Continuous feedback
Profitability rate
Market share
Productivity levels
Question # 14 of 15 ( Start time: 04:33:37 PM ) Total Marks: 1
The timescale for performance appraisals are usually:
Select correct option:
One year
Biannually
3 months
At irregular Intervals
Question # 15 of 15 ( Start time: 04:35:00 PM ) Total Marks: 1
Which of the following is part of a manager’s role in an employee’s career development?
Select correct option:
Communicating the mission, policies, and procedures
Utilizing career development opportunities
Participating in career development discussions
Establishing goals and career plans
