MKT501 GDB
Monday, November 02, 2009 Posted In Mkt Edit This
Scenario # 01: Henry Ford (American founder of the Ford Motor Company) introduced Model T automobile and tried his best to make it ideal so that its cost could be reduced and more people could afford it.
Solution 1:
Henry Ford is using "Production Concept" by reducing the cost and making the product easily affordable for consumers
Scenario # 02: Ariel is a detergent manufactured by Procter and Gamble. Ariel runs special fund raising campaigns for deprived classes of the world specifically the developing countries. It also contributes a part of its profits from every bag sold for charitable purpose.
Solution 2 :
Ariel is using "Societal Concept" by concentrating on the overall welfare of the society along with its profit.
Solution 1:
Henry Ford is using "Production Concept" by reducing the cost and making the product easily affordable for consumers
Scenario # 02: Ariel is a detergent manufactured by Procter and Gamble. Ariel runs special fund raising campaigns for deprived classes of the world specifically the developing countries. It also contributes a part of its profits from every bag sold for charitable purpose.
Solution 2 :
Ariel is using "Societal Concept" by concentrating on the overall welfare of the society along with its profit.
