Mgt301 - Solution
Tuesday, January 19, 2010 Posted In MGT , Mkt Edit ThisSOURCE:-
MGT 301 Handouts and web search.
EXCLUSIVE DISTRIBUTION:-
Exclusive distribution means giving a limited number of dealers the exclusive
right to distribute the company’s products in their territories.
FMCG s:-
FMCGs (Fast Moving Consumer Goods) are inexpensive products that people
usually buy on a regular basis, such as supermarket foods or toiletries.
RECOMMENDATION AS EXCLUSIVE DISTRIBUTION FOR FMCGs OR NOT:-
I will not recommend exclusive distribution for FMCGs because they are
required on regular basis and should be available in every market on most number of
shops and people should have an easy approach towards these products.
EXCLUSIVELY DISTRIBUTED PRODUCTS:-
1. HONDA MOTORCYCLE
REASON: - It is exclusively distributed because its distribution requires financially
strong dealers and dealers whose reputation is well in the market as well as in the society.
And dealers must be able to hold the complex and unexpected environment of the market.
Dealers are required to have a knowledge that why HONDA MOTORCYCLE is better
than others.
2. PEL REFRIGERATOR
REASON: - It is exclusively distributed because there are only a few no of dealers which
are present in the market to sale and service the electric appliances and the distributors
are required to be financially strong and distributors should have knowledge about
electric equipments and inner composition of equipments. They must have well
reputation in the market as appliance dealers.
MGT 301 Handouts and web search.
EXCLUSIVE DISTRIBUTION:-
Exclusive distribution means giving a limited number of dealers the exclusive
right to distribute the company’s products in their territories.
FMCG s:-
FMCGs (Fast Moving Consumer Goods) are inexpensive products that people
usually buy on a regular basis, such as supermarket foods or toiletries.
RECOMMENDATION AS EXCLUSIVE DISTRIBUTION FOR FMCGs OR NOT:-
I will not recommend exclusive distribution for FMCGs because they are
required on regular basis and should be available in every market on most number of
shops and people should have an easy approach towards these products.
EXCLUSIVELY DISTRIBUTED PRODUCTS:-
1. HONDA MOTORCYCLE
REASON: - It is exclusively distributed because its distribution requires financially
strong dealers and dealers whose reputation is well in the market as well as in the society.
And dealers must be able to hold the complex and unexpected environment of the market.
Dealers are required to have a knowledge that why HONDA MOTORCYCLE is better
than others.
2. PEL REFRIGERATOR
REASON: - It is exclusively distributed because there are only a few no of dealers which
are present in the market to sale and service the electric appliances and the distributors
are required to be financially strong and distributors should have knowledge about
electric equipments and inner composition of equipments. They must have well
reputation in the market as appliance dealers.
