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Mkt630 - GDB International Marketing

Tuesday, February 02, 2010 Posted In Edit This
You are working as an International Operations Manager in a Global firm. Your company is widely engaged in global trading. While being international market player, establish a relationship between INCOTERMS & INTERNATIONAL MARKETING. (When & where these terms assist you practically)

Solution:

At the best of times entering in international marketing it can be a complex and challenging process. Yet, when it is approached with careful deliberation, exporting can be a rewarding growth strategy for any business. Make a commitment to exporting. Conduct research to find the right market Primary market research.
Devise marketing strategies for your target market. Enter market through direct &indirect export.Use of foreign agent to sell and distribute. Manufacture products in the foreign country by either setting up business or by acquiring a foreign subsidiary. Enter into a joint venture with a foreign entity. Appoint a franchisee in the foreign country.
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