Mgt301 Solution
Sunday, April 18, 2010 Posted In MGT , Mkt Edit This1. What strategies you have about online marketing / sales. How will you plan for short term and for long term strategies?
2. What do you understand about working with a team. How can you help build a team?
3. What are the key areas to focus when its about training your juniors or giving suggestions to your seniors
4. What are the key areas the company should focus on while trying to increase their internet sales and how can they maximize their profits.
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Solution
What are the key areas the company should focus on while trying to increase their internet sales and how can they maximize their profits.
Answer:-
12 Ways to Increase Online Sales
Test #1: Offer just one product or service on your home page. Do you sell a number of products or services on your website? If so, I'd strongly recommend you test whether or not this is the best strategy for you. We've found that offering fewer products in one place with more copy describing those products always translates into higher sales.
It's all about focus. Instead of trying to please everyone who visits your site by offering a large range of products with minimal detail about each one, if you offer just one product--or one set of related products--you can really focus on one key set of benefits and answer all the possible questions and doubts your visitors might have about your product. And you don't have to stop selling your other products--you can always offer them to your customers from other web pages or by using follow-up offers (see Test #12)
Of course, the only way to find out for sure if this will work with your target audience is to test it! Write a sales letter for your lead product, and put it on your home page. Then run the test for a week or two to see how it increases your sales.
Test #2: Reposition your opt-in offer to boost your opt-ins and build a bigger list of loyal subscribers. Your opt-in offer is your tool for gathering your customers' e-mail addresses and building your e-mail list, which allows you to regularly keep in touch with your subscribers, build relationships of trust and loyalty, and sell them your products or services.
But did you know that where your opt-in offer appears on your site can have a huge impact on how many subscribers you attract?
If you don't use a long sales letter, test placing your opt-in offer in as prominent a position as possible on your home page--the top left of a page is where visitors' eyes are often drawn first. At the very least, test placing your opt-in in the "top fold" of your home page--the area of screen first visible to a visitor before they scroll down the page.
If you have a long sales letter, you should test placing your opt-in offer within your second "page" of text--after you've grabbed your visitors' attention by identifying a problem they have and established your credibility by impressing them with your credentials, experience and glowing testimonials from happy customers.
You should also test placing your opt-in offer on every page of your site so it's always in front of your visitors, and try placing it in a "hover ad" (see below). The more sign-up opportunities you provide, the more subscribers you're likely to get. Test it and see.
Test #3: Add impact to your promotions with hover ads. I'm sure everyone's familiar with pop-ups: They're the small windows containing a special offer or other information that sometimes "pop up" when you visit a website. Love 'em or hate 'em, pop-ups have been a very useful, online marketing tool for years. However, because a percentage of internet users disliked them, Google, AOL, Netscape and others developed pop-up blocking software to combat them.
Of course, internet users should be able to choose whether or not they want to view pop-ups. However, much of this software automatically blocked pop-ups, meaning visitors to a site started missing out on valuable information that could benefit them.
But that was before we discovered a very impressive technology that actually lets you use ads that behave like pop-ups but that aren't pop-ups--so they don't get blocked. They're called hover ads, and they're well worth testing on your site.
In fact, when we tested adding a hover ad to our site, sales increased by 162 percent! These ads are effective because they put important information, such as your opt-in offer or a special limited-time promotion, right in front of your targeted visitors.
You can test placing your opt-in offer in your hover ad to see if that boosts subscription numbers. When we did this, 86 percent more people subscribed to our newsletter. You can also test how many more people click through to a special offer page on your site through a hover ad vs. through a regular link on your home page.
Test #4: Feature different benefits in your headline. Your headline has a huge impact on your sales. It's often the first thing visitors to your site see so it must grab their attention and compel them to read your sales letter.
A successful headline should highlight a problem your target audience faces and stress the main benefit of your product or service in solving this problem. Let's look at an example that illustrates how a headline can be changed for maximum impact.
One of our clients was using the following headline on his site: "Box4Blox--The Amazing Toy Storage Box For Lego." The problem with this headline is that it tells you what the product is, but not what it does for you. It doesn't give a visitor any good reason to continue reading the rest of the page.
Contrast that one with this: "Finally! Discover the Secret That's Got More Than 50,000 LEGO-Crazy Kids Worldwide Actually LOVING Clean-Up Time!" This headline presents a major benefit of the product and a solution to a problem--in this case, how to get kids to clean up after themselves and actually enjoy it.
Test #5:Establish a problem in your copy and show how you can solve it. In the first few paragraphs that appear on your home page, you need to go into more detail about the problem you introduced in your headline--showing your audience that you relate to them. (Only when your audience feels you understand their problem will they feel confident that you can solve it.)
Once the problem is established, you can then begin introducing your product or service as the solution to this problem. By emphasizing exactly how your product or service will solve your reader's problem, you're guaranteed to see a boost in sales.
Test #6: Add credibility to your copy--and enhance your visitors' trust in you. It's vital that your sales copy establishes your credibility: It's through this process that your visitors come to trust you and feel comfortable enough to buy from you. There are several ways you can do this effectively and we'll talk about two of the quickest and easiest ones here. If you're not already using these techniques, revamp your copy and test it against what you're using now. You'll be surprised by the difference.
One of the best ways to establish your credibility is to include customer testimonials in your sales letter. These should be excerpts from genuine e-mails or letters from customers expressing how your product or service helped solve the particular problem they faced. This last point is important: A customer testimonial that states how your product benefited them is much more effective than one that just says something like, "Your product is great!"
You can also enhance your credibility by adding a section to your copy that outlines your credentials, experience and any background information that makes you qualified to solve your target audience's problem. Your aim should be to effectively convince readers that you are the best person to offer them a solution to their problem.
Test #7: Focus on your site visitors--not yourself. The most successful sales copy focuses on the reader. Too often, business owners neglect this simple golden rule. Look carefully at your sales copy. Is it filled with references to "I," "me" and "we"? Instead of using sentences like "I designed my time-management software with the busy homeowner in mind," try "Your new time-management software will free up hours of time for you to spend with your family." So try searching for "I," "me" and "our" in your sales copy and replace them with "you" and "your."
Test #8: Instill urgency in your copy--and convince readers they need to buy now! It's very important that your sales copy instill a sense of urgency in your visitors, compelling them to buy now. The best place to do this is toward the end of your sales letter, near the call to action (when you ask for the sale). Here are a few of the most effective ways to create a sense of urgency. Try testing each one against your current copy:
Offer a limited-time price discount where visitors must buy before a certain date in order to qualify for the discount.
Offer additional bonuses for free if visitors buy within a certain time frame.
Offer only a limited quantity of your products or services.
Offer a limited quantity bonus.
Test #9: Remove any references to "buying" from the top fold. People usually go online looking for free information. If you start your sales pitch too early in your copy, you may end up losing them before you've had the chance to hook them. You first need to get them interested in what you have to say by relating to a problem they're facing--as I outlined in Test #5--and how you can solve it. Once you've accomplished that, you can start to sell to them.
Here's an easy way to improve the tone of your sales letter: Try removing references to "buying," "cost" and "sale" from the top fold, and compare the results to the copy you're using now. Remember, don't mention anything to do with making a purchase or spending money until after your reader is interested in your product and trusts you enough to buy from you.
Test #10: Boost your product's desirability by adding images. Images of your products make them seem more tangible and "real" to your visitors and are a powerful sales tool. But sometimes revealing what the product is too early in the sales process can kill the sale--you may need to highlight the product benefits and value before you reveal exactly what it is.
Test placing images near the top of the page vs. placing them near the call to action at the bottom (where you're asking for the sale). You should also test adding images to your order page, and test the response to using no images at all. By carefully analyzing sales during each test, you'll learn exactly where to place product images for maximum impact.
Test #11: Grab the attention of "scanners" by changing the formatting and appearance of your copy. Very few visitors to your site will read every word of your sales copy from start to finish. Most will "scan" your copy as they scroll down the page, reading only certain words and phrases that jump out at them or catch their eye.
That's why you need to test highlighting your key benefits to find the right combination that will grab the attention of people who scan rather than read online. These include:
Using bold, italics and highlighting (sparingly) to emphasize the most important benefits of your offer
Varying the length of your paragraphs so the page doesn't just look like a block of uniformly formatted text
Adding sub-headlines that emphasize your key messages and compel your visitors to read the paragraphs that follow
Leaving the right-hand side of your text ragged (as that's easier to read than "justified" text that uses the whole width of the page)
Centering important--but short--chunks of text or sub-headlines to further draw them out of the main body of text
Using bullet lists (like this one) to emphasize key points
Test #12:Fine-tune your follow-up process to maximize sales and attract more repeat business. Following up with your customers and subscribers using autoresponders (automated e-mails) is crucial to generating more sales as it often takes several contacts before someone buys from your site.
In your follow-up e-mails to new subscribers who haven't bought from you yet, you can restate your offer and ask for the sale again. Try sending an immediate follow-up after new subscribers sign up, giving them a reason to return to your site the same day they subscribe. You can test this against sending a follow-up three days after subscribers first visit your site to see which method works best.
Following up with existing customers is just as important. In fact, tests show that 30 percent of customers will buy again if they're given the chance. It helps you develop profitable, long-term relationships with them and allows you to offer "backend" products relating to their original purchase. You can test sending a backend offer immediately after they make a purchase against sending one three days afterwards to see which approach generates more repeat business.
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1-What strategies you have about online marketing / sales. How will you plan for short term and for long term strategies?
Team building can be productive if it establishes or builds on those goals. Check there is ownership of common goals as a first step, then progress to other forms of team building, otherwise your team building efforts may be be a waste of time/money, or even counter-productive.
In the Tuckman model of team development, the difference between the first stage (Forming) and the others (Storming, Norming, and Performing) is that each member of a Forming team is focused on his/her own objectives, perhaps guided by the manager, whereas in the later stages there is some commitment to the shared goals. For example, to go through the Storming stage can be an uncomfortable process, so for team members to persist with it they have to be convinced that it is worth engaging with other team members in a 'storming dialogue'. That is, there have to be shared goals that everyone thinks are more important than their own individual goals (or, for a management *****, more important than the goals of the their own section).
Establishing shared goals and engendering commitment requires a particular set of skills that are more often associated with a transformational rather than transactional style of leadership. There is a frequent mistake made by transactional leaders think that if they have a ***** of self-motivated individuals then they do not need to engage in this type of work. However, this often leads to a pseudo-team - one that appears to be Performing but, beneath the veneer, it is only Forming. That is, the members are very effective at delivering their own goals, but they fail to capitalise on the potential of working collectively, they fail to exploit the "whole that is greater than the sum of the parts".
Another frequent mistake is to fail to appreciate the important difference between supporting others in the achievement of their goals with the commitment to a shared goal. Whilst the former can be an important component of teamwork, genuine teamwork involves capitalising on collective potential, rather than just maximising individual performance.
Once the foundation of commitment to shared goals has been established, there are many approaches that can be taken to improving teamwork. More information on these approaches can be found in our article on the choice of teamwork exercises. However, underpinning all these approaches is always the shared goal, and a general methodology that is similar to a force field analysis:
Removing inhibitors/blockages to achievement of those goals Introducing enablers (awareness, resources, information, processes, etc.) to help achieve those goals Using health checks, performance management, 360 feedback, etc., in the correct sequence, to gradually raise performance, akin to climbing a ladder one rung at a time.
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Developing Your Marketing Strategies
Your marketing strategy is the final process of your plan. Your plan must include both short-term and long-term strategies in order to succeed.
Short term marketing strategies are those that bring you a temporary boost in traffic. Although these techniques are very important to your over-all plan, they are only a temporary traffic source and must not be solely relied upon.
Short term marketing strategies include:
• Purchasing Advertising
• Participating in Forums
• Search Engines
• Etc.
Long term marketing strategies are those that bring you a steady stream of targeted traffic over time. These strategies will continue to produce results even years down the road.
Long term marketing strategies include:
• Opt-in Lists
• Blogging
• Social Networking Sites
• Social Bookmarking Sites
• Giving Away Freebies
• Article Marketing
By creating and implementing a balanced marketing strategy, using both short-term and long-term strategies, you will drive a steady stream of targeted traffic to your web site.
3- What are the key areas to focus when its about training your juniors or giving suggestions to your seniors
Answer:-
TRAINING JUNIOR OFFICERS
Purpose
Your first question may be “If training junior officers is not part of my job description, then why should I?” The answer is to prepare the junior officer to fulfill the role of division officer, department head, executive officer, and commanding officer. How you treat and train junior officers has an impact on how they view
both the chiefs’ community and the enlisted ranks.
Scope of Training
Your role is to train junior officers to make competent decisions in your professional area and to give them confidence in your expertise as the chief. Show your junior officers how to carry out duties in a professional manner; that is, by doing jobs the “NAVY” way. Be diplomatic in your approach, and preach doing things by ‘‘the book.”
Responsibility of the Chief
Your responsibility is to keep junior officers from making mistakes in judgment. You also provide the foundation for them to develop into commanding officers you would enjoy working for as a chief. Teach junior officers how to be a division officer. Running the division while your junior officers work on qualifications is part of your job. Take time to explain the proper steps involved in specific tasks. Do not criticize the junior officers lack of knowledge. Any complaints you have with your junior officers could be your fault because you failed to teach them properly.
Giving suggestions to your seniors
Check this book link,
Security and crime prevention - Page 164
Robert L. O'Block, Joseph F. Donnermeyer ... - 1991 - 439 pages
tips and suggestions for seniors. They include residential security, avoiding street crime, the prevention of fraud, ...
books.google.com.pk
