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Quiz Start Time: 10:46 PM    Time Left    76

sec(s)    

 

 

Question # 1 of 15 ( Start time: 10:46:18 PM )    Total Marks: 1

___________ is done which is all about drawing comparisons with competition while in developing a brand based customer model.

 Select correct option:

 

 

 

Pricing

 

Rating

 

Market analysis

 

Porter’s analysis

 

Question # 2 of 15 ( Start time: 10:47:17 PM ) Total Marks: 1

Strategic objectives deal with:

 Select correct option:

 

Staging innovations

 

Share value appreciation

 

Earnings per share

 

Revenue growth

Question # 2 of 15 ( Start time: 10:47:17 PM ) Total Marks: 1

Strategic objectives deal with:

 Select correct option:

 

Staging innovations

 

Share value appreciation

 

Earnings per share

 

Revenue growth

uiz Start Time: 10:46 PM    Time Left    77

sec(s)    

 

 

Question # 4 of 15 ( Start time: 10:48:32 PM )    Total Marks: 1

The changing market necessitates that managers must see the impact of all EXCEPT:

 Select correct option:

 

 

 

Technologies

 

Lifestyles

 

Product line

 

Benchmarks of quality

 

Question # 5 of 15 ( Start time: 10:49:14 PM ) Total Marks: 1

Brand vision fulfills a basic purpose that is:

 Select correct option:

 

Consensus among management

 

Commits Company to research

 

Mandates telling all stakeholders

 

All of the given options

uestion # 6 of 15 ( Start time: 10:49:57 PM ) Total Marks: 1

Which of the following has to generate revenues, profits and net earning, whether establish through organic growth or acquisition.

 Select correct option:

 

Brand management

 

Brand

 

Category

 

Brand equity

Question # 7 of 15 ( Start time: 10:50:48 PM ) Total Marks: 1

Which one of the following is the part of brand management process?

 Select correct option:

 

Manage product

 

Manage categories

 

Manage brand

 

Manage customer

uiz Start Time: 10:46 PM    Time Left    84

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Question # 8 of 15 ( Start time: 10:51:24 PM )    Total Marks: 1

A personal computer with features relating to processor’s specifications, the size of the hard disk and capacity of RAM is an example of:

 Select correct option:

 

 

 

Implicit promise

 

Explicit promise

 

Positive promise

 

Negative promise

 

Quiz Start Time: 10:46 PM    Time Left    84

sec(s)    

 

 

Question # 9 of 15 ( Start time: 10:52:13 PM )    Total Marks: 1

The more the customers are knowledgeable of a brand’s __________, the more they are inclined to be bound into a contract.

 Select correct option:

 

 

 

Promotion

 

Quality

 

Promise

 

Image

 

Quiz Start Time: 10:46 PM    Time Left    84

sec(s)    

 

 

Question # 9 of 15 ( Start time: 10:52:13 PM )    Total Marks: 1

The more the customers are knowledgeable of a brand’s __________, the more they are inclined to be bound into a contract.

 Select correct option:

 

 

 

Promotion

 

Quality

 

Promise

 

Image

 

Quiz Start Time: 10:46 PM    Time Left    84

sec(s)    

 

 

Question # 9 of 15 ( Start time: 10:52:13 PM )    Total Marks: 1

The more the customers are knowledgeable of a brand’s __________, the more they are inclined to be bound into a contract.

 Select correct option:

 

 

 

Promotion

 

Quality

 

Promise

 

Image

 

Question # 12 of 15 ( Start time: 10:54:27 PM ) Total Marks: 1

You do not give the same treatment to a fake brand even if it carries the label that may look genuine because:

 Select correct option:

 

The actual brand is not there

 

The actual product is not there

 

The actual brand is there

 

Actual product is there

Question # 12 of 15 ( Start time: 10:54:27 PM ) Total Marks: 1

You do not give the same treatment to a fake brand even if it carries the label that may look genuine because:

 Select correct option:

 

The actual brand is not there

 

The actual product is not there

 

The actual brand is there

 

Actual product is there

Question # 12 of 15 ( Start time: 10:54:27 PM ) Total Marks: 1

You do not give the same treatment to a fake brand even if it carries the label that may look genuine because:

 Select correct option:

 

The actual brand is not there

 

The actual product is not there

 

The actual brand is there

 

Actual product is there

Quiz Start Time: 10:46 PM    Time Left    71

sec(s)    

 

 

Question # 15 of 15 ( Start time: 10:56:29 PM )    Total Marks: 1

“Market share” is the indicator of which of the following?

 Select correct option:

 

 

 

Brand value

 

Brand strength

 

Brand asset

 

Brand liability