Mgt301 Quize ONLINE
Tuesday, May 04, 2010 Posted In MGT Edit This
Question # 1 of 15 ( Start time: 06:44:21 PM ) Total Marks: 1
Sale is decreasing due to substitute product, this statement related to which one of the following research?
Select correct option:
Causal research
Observational research
Experimental research
Survey research
Question # 2 of 15 ( Start time: 06:45:38 PM ) Total Marks: 1
A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
Select correct option:
Learning
Role selection
Perception
Motivation
Question # 3 of 15 ( Start time: 06:46:51 PM ) Total Marks: 1
Following are the elements of the marketing mix EXCEPT:
Select correct option:
Distribution
Product
Target market
Pricing
Question # 4 of 15 ( Start time: 06:47:06 PM ) Total Marks: 1
Which one of the following is a key building block for developing and managing customer relationships?
Select correct option:
Consumer expectations and customer satisfaction
Customer choices and product offers
Product performance and customer value
Customer value and customer satisfaction
Question # 5 of 15 ( Start time: 06:48:21 PM ) Total Marks: 1
Ratio of new entrants in the industry refers to which one of the following option?
Select correct option:
Threat of new entrants
Bargaining power of buyers
Bargaining power of suppliers
Rivalry among competing firms
Question # 6 of 15 ( Start time: 06:48:58 PM ) Total Marks: 1
A market or an organization where a specific market plan is developed for each specific market or customer refers to which of the following organizations?
Select correct option:
Functional organization
Geographic organization
Product management organization
Customer management organization
Question # 7 of 15 ( Start time: 06:49:41 PM ) Total Marks: 1
All of the following are the customer markets EXCEPT which of the following?
Select correct option:
Reseller markets
Government markets
International markets
Business markets
Question # 8 of 15 ( Start time: 06:50:04 PM ) Total Marks: 1
Which of the following environment involves natural resources that are needed as inputs by marketers or that are affected by marketing activities?
Select correct option:
Cultural environment
Natural environment
Political environment
Technological environment
Question # 9 of 15 ( Start time: 06:50:29 PM ) Total Marks: 1
Which of the following is the set of actual and potential buyers of a product?
Select correct option:
A market
An audience
A *****
A segment
Question # 10 of 15 ( Start time: 06:51:07 PM ) Total Marks: 1
Delivery of customer satisfaction at a profit is known as:
Select correct option:
Sales
Price
Marketing
Value
Question # 11 of 15 ( Start time: 06:52:00 PM ) Total Marks: 1
Marketing strategies are developed on the basis of which of the following?
Select correct option:
Opportunities
Strength
Threats
Weakness
Question # 12 of 15 ( Start time: 06:53:14 PM ) Total Marks: 1
Finance, research and development, purchasing and manufacturing are all activities of which element of the micro environment?
Select correct option:
The supplier
The Competitor
The company
The public
Question # 14 of 15 ( Start time: 06:54:52 PM ) Total Marks: 1
A well designed marketing information system (MIS) begins and ends with which of the following?
Select correct option:
User
Vendor
Company
Competitors
Question # 15 of 15 ( Start time: 06:55:31 PM ) Total Marks: 1
Defining the problem and research objectives; developing the research plan; collecting information; analyzing the information; and presenting the findings, these are steps of which of the following steps?
Select correct option:
Marketing survey
Marketing intelligence
Marketing research
Marketing study
Sale is decreasing due to substitute product, this statement related to which one of the following research?
Select correct option:
Causal research
Observational research
Experimental research
Survey research
Question # 2 of 15 ( Start time: 06:45:38 PM ) Total Marks: 1
A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
Select correct option:
Learning
Role selection
Perception
Motivation
Question # 3 of 15 ( Start time: 06:46:51 PM ) Total Marks: 1
Following are the elements of the marketing mix EXCEPT:
Select correct option:
Distribution
Product
Target market
Pricing
Question # 4 of 15 ( Start time: 06:47:06 PM ) Total Marks: 1
Which one of the following is a key building block for developing and managing customer relationships?
Select correct option:
Consumer expectations and customer satisfaction
Customer choices and product offers
Product performance and customer value
Customer value and customer satisfaction
Question # 5 of 15 ( Start time: 06:48:21 PM ) Total Marks: 1
Ratio of new entrants in the industry refers to which one of the following option?
Select correct option:
Threat of new entrants
Bargaining power of buyers
Bargaining power of suppliers
Rivalry among competing firms
Question # 6 of 15 ( Start time: 06:48:58 PM ) Total Marks: 1
A market or an organization where a specific market plan is developed for each specific market or customer refers to which of the following organizations?
Select correct option:
Functional organization
Geographic organization
Product management organization
Customer management organization
Question # 7 of 15 ( Start time: 06:49:41 PM ) Total Marks: 1
All of the following are the customer markets EXCEPT which of the following?
Select correct option:
Reseller markets
Government markets
International markets
Business markets
Question # 8 of 15 ( Start time: 06:50:04 PM ) Total Marks: 1
Which of the following environment involves natural resources that are needed as inputs by marketers or that are affected by marketing activities?
Select correct option:
Cultural environment
Natural environment
Political environment
Technological environment
Question # 9 of 15 ( Start time: 06:50:29 PM ) Total Marks: 1
Which of the following is the set of actual and potential buyers of a product?
Select correct option:
A market
An audience
A *****
A segment
Question # 10 of 15 ( Start time: 06:51:07 PM ) Total Marks: 1
Delivery of customer satisfaction at a profit is known as:
Select correct option:
Sales
Price
Marketing
Value
Question # 11 of 15 ( Start time: 06:52:00 PM ) Total Marks: 1
Marketing strategies are developed on the basis of which of the following?
Select correct option:
Opportunities
Strength
Threats
Weakness
Question # 12 of 15 ( Start time: 06:53:14 PM ) Total Marks: 1
Finance, research and development, purchasing and manufacturing are all activities of which element of the micro environment?
Select correct option:
The supplier
The Competitor
The company
The public
Question # 14 of 15 ( Start time: 06:54:52 PM ) Total Marks: 1
A well designed marketing information system (MIS) begins and ends with which of the following?
Select correct option:
User
Vendor
Company
Competitors
Question # 15 of 15 ( Start time: 06:55:31 PM ) Total Marks: 1
Defining the problem and research objectives; developing the research plan; collecting information; analyzing the information; and presenting the findings, these are steps of which of the following steps?
Select correct option:
Marketing survey
Marketing intelligence
Marketing research
Marketing study
