MGT301 Current Quiz # 3
Tuesday, June 22, 2010 Posted In MGT Edit ThisQuestion # 2 of 15 (
Start time: 01:40:23 AM )
Start time: 01:40:23 AM )
Total Marks: 1
Which of the following environment includes forces that create new technologies, creating new product and market opportunities?
Select correct option:
Societal environment
Cultural environment
Technological environment
Natural environment
Societal environment
Cultural environment
Technological environment
Natural environment
Question # 3 of 15 (
Start time: 01:41:48 AM )
Start time: 01:41:48 AM )
Total Marks: 1
What do subcultures include?
Select correct option:
Nationalities, religions, racial groups & geographic regions
Ethnic groups and geographic regions
Religions and geographic regions
Nationalities, religions, and racial groups
Nationalities, religions, racial groups & geographic regions
Ethnic groups and geographic regions
Religions and geographic regions
Nationalities, religions, and racial groups
Question # 4 of 15 (
Start time: 01:42:42 AM )
Start time: 01:42:42 AM )
Total Marks: 1
Marketing stimuli consist of the four Ps. Which is NOT one of these Ps?
Select correct option:
Product
Political
Promotion
Place
Product
Political
Promotion
Place
Question # 5 of 15 (
Start time: 01:43:04 AM )
Start time: 01:43:04 AM )
Total Marks: 1
A person’s buying choices are further influenced by four major psychological factors. Which is NOT one of these factors?
Select correct option:
Motivation
Perception
Habitual buying behavior
Learning
Motivation
Perception
Habitual buying behavior
Learning
Which one of the following options BEST represents the involvement of management and employees in the continuous improvement of the production of goods and services?
Select correct option:
Total Quality Management
Marketing Management
Customer Relationship Management
Knowledge Management
Total Quality Management
Marketing Management
Customer Relationship Management
Knowledge Management
Question # 7 of 15 (
Start time: 01:45:33 AM )
Start time: 01:45:33 AM )
Total Marks: 1
Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?
Select correct option:
Pricing
Distribution
Product development
Promotion
Pricing
Distribution
Product development
Promotion
Question # 8 of 15 (
Start time: 01:46:58 AM )
Start time: 01:46:58 AM )
Total Marks: 1
Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to a product. It is obviously using which type of segmentation?
Select correct option:
Behavioral
Psychographic
Demographic
Geographic
Behavioral
Psychographic
Demographic
Geographic
Question # 9 of 15 (
Start time: 01:48:28 AM )
Start time: 01:48:28 AM )
Total Marks: 1
What can we say about the size of the business market compared to consumer markets?
Select correct option:
It is same
It is smaller
It is huge
No need to compare
It is same
It is smaller
It is huge
No need to compare
Question # 10 of 15 (
Start time: 01:49:58 AM )
Start time: 01:49:58 AM )
Total Marks: 1
A situation where potential suppliers quote a confidential price to the buyer refers to which one of the following options?
Select correct option:
Price fixing
Competitive bidding
Rapid penetration
Slow skimming
Price fixing
Competitive bidding
Rapid penetration
Slow skimming
Question # 11 of 15 (
Start time: 01:51:30 AM )
Start time: 01:51:30 AM )
Total Marks: 1
By _____ the market and having several detergent brands, Procter & Gamble has an attractive offering for consumers in all important preference groups.
Select correct option:
Dividing
Researching
Segmenting
Reaching
Dividing
Researching
Segmenting
Reaching
Question # 12 of 15 (
Start time: 01:52:12 AM )
Start time: 01:52:12 AM )
Total Marks: 1
Desirable qualities for a brand name include all of the following EXCEPT:
Select correct option:
It should suggest something about the product’s benefits and qualities.
It should be easy to pronounce, recognize, and remember.
The brand should almost always be a long word to get attention.
The name should translate easily into foreign languages.
It should suggest something about the product’s benefits and qualities.
It should be easy to pronounce, recognize, and remember.
The brand should almost always be a long word to get attention.
The name should translate easily into foreign languages.
Question # 13 of 15 (
Start time: 01:52:47 AM )
Start time: 01:52:47 AM )
Total Marks: 1
All of the following are market-oriented mission statements, EXCEPT which one?
Select correct option:
EBay’s mission is to connect individual buyers and sellers online
Singapore Airlines is the world’s largest airline
Girl Scouts of
America
, “where girls grow strong”
Wal-Mart, “we deliver low prices everyday
EBay’s mission is to connect individual buyers and sellers online
Singapore Airlines is the world’s largest airline
Girl Scouts of
America
, “where girls grow strong”
Wal-Mart, “we deliver low prices everyday
Question # 14 of 15 (
Start time: 01:53:57 AM )
Start time: 01:53:57 AM )
Total Marks: 1
The first step in the marketing control process is BEST described as one where the marketer performs which of the following activities?
Select correct option:
Evaluates performance
Measures performance
Sets specific goals
Takes corrective action
Evaluates performance
Measures performance
Sets specific goals
Takes corrective action
Question # 15 of 15 (
Start time: 01:54:27 AM )
Start time: 01:54:27 AM )
Total Marks: 1
Marketing plan is started from which one of the following component?
Select correct option:
Executive summary
Marketing strategy
Action programs
Opportunity
analysis
Executive summary
Marketing strategy
Action programs
Opportunity
analysis
Quiz Start Time: 03:12 PM
Question # 1 of 15 ( Start time: 03:12:42 PM ) Total Marks: 1
Which of the following is a physical, concrete product that you can touch?
Select correct option:
A service
A good
An idea
A philosophy
Quiz Start Time: 03:12 PM
Question # 2 of 15 ( Start time: 03:13:55 PM ) Total Marks: 1
Which of the following environment involves natural resources that are needed as inputs by marketers or that are affected by marketing activities?
Select correct option:
Cultural environment
Natural environment
Political environment
Technological environment
Question # 3 of 15 ( Start time: 03:14:44 PM ) Total Marks: 1
What is one way that a social class is NOT measured?
Select correct option:
Occupation
Education
Income
Number of children in family
Question # 4 of 15 ( Start time: 03:15:28 PM ) Total Marks: 1
Publics--carry news, features, and editorial opinions refers to which of the following publics?
Select correct option:
Financial publics
Media publics
Government publics
Citizen-action publics
Question # 5 of 15 ( Start time: 03:15:56 PM ) Total Marks: 1
Systematic and scientific approach of getting information refers to which of the following approaches?
Select correct option:
Marketing survey
Marketing intelligence
Marketing research
Marketing study
Question # 6 of 15 ( Start time: 03:16:15 PM ) Total Marks: 1
Which one of the following step is the first step of research?
Select correct option:
Defining the problem and research objectives
Developing the research plan
Implementing the research plan
Interpreting and reporting the findings
Question # 7 of 15 ( Start time: 03:16:31 PM ) Total Marks: 1
What does this statement shows “Trade of value between at least two parties”?
Select correct option:
Competition
Transaction
Exchange
Need
Question # 8 of 15 ( Start time: 03:16:55 PM ) Total Marks: 1
Which one of the following factor relates to family that influences consumer behavior?
Select correct option:
Cultural
Social
Personal
Business
Question # 9 of 15 ( Start time: 03:17:23 PM ) Total Marks: 1
During shopping in a market, a girl sees a new diet cola. She picks up a six-pack to take home and try. This purchase is indicative of which one of the following decision making?
Select correct option:
Low-involvement
High-involvement
Enduring
Perceived
Question # 10 of 15 ( Start time: 03:17:44 PM ) Total Marks: 1
By _____ the market and having several detergent brands, Procter & Gamble has an attractive offering for consumers in all important preference groups.
Select correct option:
Dividing
Researching
Segmenting
Reaching
Question # 11 of 15 ( Start time: 03:17:59 PM ) Total Marks: 1
Which one of the following research instrument is used to collect large amount of information at the low cost?
Select correct option:
Mail questionnaires
Telephone interviewing
Personal interviewing
Computer interviewing
Question # 12 of 15 ( Start time: 03:18:18 PM ) Total Marks: 1
Which one of the following affects both demographic and psychological factors?
Select correct option:
Quantity discounts
Price elasticity
Quality discounts
Mark-up pricing
Question # 13 of 15 ( Start time: 03:18:43 PM ) Total Marks: 1
There are three decision involved in designing a sample. Which of the following is NOT a part of sample designing?
Select correct option:
Sampling unit
Sampling size
Sampling procedure
Sampling cost
Question # 14 of 15 ( Start time: 03:19:07 PM ) Total Marks: 1
All of the following are major steps in developing new products EXCEPT:
Select correct option:
Test marketing
Evaluation of competitors
Business analysis
Idea generation
Question # 15 of 15 ( Start time: 03:19:34 PM ) Total Marks: 1
Which of the following is "something of value" that might be offered to FINAL CONSUMERS as part of the "price equation"?
Select correct option:
Sufficient margin to allow for profit
Promotion aimed at customers
Price-level guarantees
Repair facilities
The environment that is made up of institutions and other forces affecting society’s basic values, perceptions, preferences and behaviors shows which of the following environment?
Select correct option:
Cultural environment
Fictitious environment
Natural environment
Political environment
The decline stage is marked by chronically decreasing profits.
Select correct option:
True
False
Question # 3 of 15 ( Start time: 04:26:38 PM ) Total Marks: 1
What is the first step in a strategic planning process
Select correct option:
Set objectives and goals
Define the company mission
Plan marketing strategies
Develop the business portfolio
Question # 4 of 15 ( Start time: 04:28:04 PM ) Total Marks: 1
There are three decision involved in designing a sample. Which of the following is NOT a part of sample designing?
Select correct option:
Sampling unit
Sampling size
Sampling procedure
Sampling cost
Question # 7 of 15 ( Start time: 04:30:49 PM ) Total Marks: 1
Choose the best description regarding marketing view point.
Select correct option:
Matching a product with its market
Promoting and selling products
Facilitating and satisfying exchange relationships
Distributing products at the right price to stores
Question # 8 of 15 ( Start time: 04:31:47 PM ) Total Marks: 1
Once a product prototype is developed, it is ready for. Which one of the following steps best describe this statement of the new product development?
Select correct option:
Commercialization
Idea screening
Concept development
Test marketing
Question # 9 of 15 ( Start time: 04:33:18 PM ) Total Marks: 1
What comes in your mind when you hear this statement “What place do you want your product to hold in the consumer’s mind”?
Select correct option:
Product
Positioning
Promotion
Place
Question # 10 of 15 ( Start time: 04:33:57 PM ) Total Marks: 1
A firm that operates in more than one country known as:
Select correct option:
Global firm
Marketing firm
Operating firm
Outside firm
Question # 11 of 15 ( Start time: 04:34:56 PM ) Total Marks: 1
The three groups of industrial products and services include all of the following EXCEPT:
Select correct option:
Materials and parts
Capital items
Maintenance and operations
Supplies and services
Question # 12 of 15 ( Start time: 04:35:35 PM ) Total Marks: 1
Heavy promotion exists in which of following philosophies?
Select correct option:
Outside-in perspective
Inside-out perspective
Societal marketing concept
Production concept
Question # 13 of 15 ( Start time: 04:37:06 PM ) Total Marks: 1
Polaroid is aiming its Cool Cam camera at teenagers. Which of the following options reflect Teenagers?
Select correct option:
Target audience
Segmentation
Target market
Focus *****
Question # 14 of 15 ( Start time: 04:37:45 PM ) Total Marks: 1
Which one of the following is a part of 4 C’s?
Select correct option:
Consumer
Company
Convenience
Competitors
Question # 15 of 15 ( Start time: 04:38:16 PM ) Total Marks: 1
Setting low prices to encourage initial product trial and to generate sales growth reflects which one of the following pricing method?
Select correct option:
Penetration pricing
Skimming pricing
Competition-Based Pricing
Cost-Based Pricing
Question # 1 of 15 ( Start time: 04:40:45 PM ) Total Marks: 1
Developing a product or service involves defining the benefits that it will offer. The benefits such as quality, features and design, style that are communicated and delivered comes under which of the following categories?
Select correct option:
Private brands
Product attributes
Consumer products
Product mixes
Question # 2 of 15 ( Start time: 04:41:43 PM ) Total Marks: 1
What is the basic objective of organization?
Select correct option:
Making a Profit
Marketing the product
Satisfying the customers
Maintaining relationship with the customers
Question # 4 of 15 ( Start time: 04:42:43 PM ) Total Marks: 1
What is the first step in target-cost pricing?
Select correct option:
Determine budget limitations
Forecast sales
Predict competitive reaction
Define the market segment
Question # 5 of 15 ( Start time: 04:43:58 PM ) Total Marks: 1
Beyond quality level, high quality also can mean high levels of quality consistency. Here, “Freedom from defects and consistency in delivering a targeted level of performance” refers to which of the following qualities?
Select correct option:
Perceived quality
Product quality
Adherence quality
Conformance quality
Question # 6 of 15 ( Start time: 04:44:43 PM ) Total Marks: 1
During which stage of new product development does the firm consider profitability?
Select correct option:
Idea generation
Business analysis
Product development
Compatibility research
Question # 7 of 15 ( Start time: 04:45:51 PM ) Total Marks: 1
If ABC Company observes all compact disc customers as pretty much alike and thus offered only one marketing mix, it would be using which of the following approach?
Select correct option:
Heterogeneous
Undifferentiated
Differentiated
Concentrated
Question # 8 of 15 ( Start time: 04:46:22 PM ) Total Marks: 1
Marketing plan is started from which one of the following component?
Select correct option:
Executive summary
Marketing strategy
Action programs
Opportunity analysis
Question # 9 of 15 ( Start time: 04:46:58 PM ) Total Marks: 1
Product developers must design the actual product and find ways to _____ it in order to create the bundle of benefits that will provide the most satisfying customer experience.
Select correct option:
Package
Brand
Augment
Present
Question # 10 of 15 ( Start time: 04:47:39 PM ) Total Marks: 1
Which one of the following is NOT base for marketing segmentation?
Select correct option:
Consumer markets
Industrial markets
Business markets
International markets
Question # 11 of 15 ( Start time: 04:48:20 PM ) Total Marks: 1
How many factors are included in Simple Marketing System?
Select correct option:
Two
Three
Four
Five
Question # 12 of 15 ( Start time: 04:49:24 PM ) Total Marks: 1
Product elimination can BEST be described as the process of deleting a product from the product mix when it:
Select correct option:
Is perceived as a failure by top management
Increases production costs and decreases profits
No longer responds to promotional efforts
No longer satisfies a sufficient number of customers
Question # 13 of 15 ( Start time: 04:50:55 PM ) Total Marks: 1
Which one of the following is NOT a part of industry structure analysis?
Select correct option:
Buyers
Sellers
Entry/exit barriers
Competitor
Question # 14 of 15 ( Start time: 04:51:19 PM ) Total Marks: 1
All of the following are the customer markets EXCEPT which of the following?
Select correct option:
Reseller markets
Government markets
International markets
Business markets
Question # 15 of 15 ( Start time: 04:51:47 PM ) Total Marks: 1
Which one of the following is a first step of the marketing process?
Select correct option:
Selecting target markets
Analyzing marketing opportunities
Managing the marketing effort
Developing the marketing mix
Question # 1 of 15 ( Start time: 03:12:42 PM ) Total Marks: 1
Which of the following is a physical, concrete product that you can touch?
Select correct option:
A service
A good
An idea
A philosophy
Quiz Start Time: 03:12 PM
Question # 2 of 15 ( Start time: 03:13:55 PM ) Total Marks: 1
Which of the following environment involves natural resources that are needed as inputs by marketers or that are affected by marketing activities?
Select correct option:
Cultural environment
Natural environment
Political environment
Technological environment
Question # 3 of 15 ( Start time: 03:14:44 PM ) Total Marks: 1
What is one way that a social class is NOT measured?
Select correct option:
Occupation
Education
Income
Number of children in family
Question # 4 of 15 ( Start time: 03:15:28 PM ) Total Marks: 1
Publics--carry news, features, and editorial opinions refers to which of the following publics?
Select correct option:
Financial publics
Media publics
Government publics
Citizen-action publics
Question # 5 of 15 ( Start time: 03:15:56 PM ) Total Marks: 1
Systematic and scientific approach of getting information refers to which of the following approaches?
Select correct option:
Marketing survey
Marketing intelligence
Marketing research
Marketing study
Question # 6 of 15 ( Start time: 03:16:15 PM ) Total Marks: 1
Which one of the following step is the first step of research?
Select correct option:
Defining the problem and research objectives
Developing the research plan
Implementing the research plan
Interpreting and reporting the findings
Question # 7 of 15 ( Start time: 03:16:31 PM ) Total Marks: 1
What does this statement shows “Trade of value between at least two parties”?
Select correct option:
Competition
Transaction
Exchange
Need
Question # 8 of 15 ( Start time: 03:16:55 PM ) Total Marks: 1
Which one of the following factor relates to family that influences consumer behavior?
Select correct option:
Cultural
Social
Personal
Business
Question # 9 of 15 ( Start time: 03:17:23 PM ) Total Marks: 1
During shopping in a market, a girl sees a new diet cola. She picks up a six-pack to take home and try. This purchase is indicative of which one of the following decision making?
Select correct option:
Low-involvement
High-involvement
Enduring
Perceived
Question # 10 of 15 ( Start time: 03:17:44 PM ) Total Marks: 1
By _____ the market and having several detergent brands, Procter & Gamble has an attractive offering for consumers in all important preference groups.
Select correct option:
Dividing
Researching
Segmenting
Reaching
Question # 11 of 15 ( Start time: 03:17:59 PM ) Total Marks: 1
Which one of the following research instrument is used to collect large amount of information at the low cost?
Select correct option:
Mail questionnaires
Telephone interviewing
Personal interviewing
Computer interviewing
Question # 12 of 15 ( Start time: 03:18:18 PM ) Total Marks: 1
Which one of the following affects both demographic and psychological factors?
Select correct option:
Quantity discounts
Price elasticity
Quality discounts
Mark-up pricing
Question # 13 of 15 ( Start time: 03:18:43 PM ) Total Marks: 1
There are three decision involved in designing a sample. Which of the following is NOT a part of sample designing?
Select correct option:
Sampling unit
Sampling size
Sampling procedure
Sampling cost
Question # 14 of 15 ( Start time: 03:19:07 PM ) Total Marks: 1
All of the following are major steps in developing new products EXCEPT:
Select correct option:
Test marketing
Evaluation of competitors
Business analysis
Idea generation
Question # 15 of 15 ( Start time: 03:19:34 PM ) Total Marks: 1
Which of the following is "something of value" that might be offered to FINAL CONSUMERS as part of the "price equation"?
Select correct option:
Sufficient margin to allow for profit
Promotion aimed at customers
Price-level guarantees
Repair facilities
The environment that is made up of institutions and other forces affecting society’s basic values, perceptions, preferences and behaviors shows which of the following environment?
Select correct option:
Cultural environment
Fictitious environment
Natural environment
Political environment
The decline stage is marked by chronically decreasing profits.
Select correct option:
True
False
Question # 3 of 15 ( Start time: 04:26:38 PM ) Total Marks: 1
What is the first step in a strategic planning process
Select correct option:
Set objectives and goals
Define the company mission
Plan marketing strategies
Develop the business portfolio
Question # 4 of 15 ( Start time: 04:28:04 PM ) Total Marks: 1
There are three decision involved in designing a sample. Which of the following is NOT a part of sample designing?
Select correct option:
Sampling unit
Sampling size
Sampling procedure
Sampling cost
Question # 7 of 15 ( Start time: 04:30:49 PM ) Total Marks: 1
Choose the best description regarding marketing view point.
Select correct option:
Matching a product with its market
Promoting and selling products
Facilitating and satisfying exchange relationships
Distributing products at the right price to stores
Question # 8 of 15 ( Start time: 04:31:47 PM ) Total Marks: 1
Once a product prototype is developed, it is ready for. Which one of the following steps best describe this statement of the new product development?
Select correct option:
Commercialization
Idea screening
Concept development
Test marketing
Question # 9 of 15 ( Start time: 04:33:18 PM ) Total Marks: 1
What comes in your mind when you hear this statement “What place do you want your product to hold in the consumer’s mind”?
Select correct option:
Product
Positioning
Promotion
Place
Question # 10 of 15 ( Start time: 04:33:57 PM ) Total Marks: 1
A firm that operates in more than one country known as:
Select correct option:
Global firm
Marketing firm
Operating firm
Outside firm
Question # 11 of 15 ( Start time: 04:34:56 PM ) Total Marks: 1
The three groups of industrial products and services include all of the following EXCEPT:
Select correct option:
Materials and parts
Capital items
Maintenance and operations
Supplies and services
Question # 12 of 15 ( Start time: 04:35:35 PM ) Total Marks: 1
Heavy promotion exists in which of following philosophies?
Select correct option:
Outside-in perspective
Inside-out perspective
Societal marketing concept
Production concept
Question # 13 of 15 ( Start time: 04:37:06 PM ) Total Marks: 1
Polaroid is aiming its Cool Cam camera at teenagers. Which of the following options reflect Teenagers?
Select correct option:
Target audience
Segmentation
Target market
Focus *****
Question # 14 of 15 ( Start time: 04:37:45 PM ) Total Marks: 1
Which one of the following is a part of 4 C’s?
Select correct option:
Consumer
Company
Convenience
Competitors
Question # 15 of 15 ( Start time: 04:38:16 PM ) Total Marks: 1
Setting low prices to encourage initial product trial and to generate sales growth reflects which one of the following pricing method?
Select correct option:
Penetration pricing
Skimming pricing
Competition-Based Pricing
Cost-Based Pricing
Question # 1 of 15 ( Start time: 04:40:45 PM ) Total Marks: 1
Developing a product or service involves defining the benefits that it will offer. The benefits such as quality, features and design, style that are communicated and delivered comes under which of the following categories?
Select correct option:
Private brands
Product attributes
Consumer products
Product mixes
Question # 2 of 15 ( Start time: 04:41:43 PM ) Total Marks: 1
What is the basic objective of organization?
Select correct option:
Making a Profit
Marketing the product
Satisfying the customers
Maintaining relationship with the customers
Question # 4 of 15 ( Start time: 04:42:43 PM ) Total Marks: 1
What is the first step in target-cost pricing?
Select correct option:
Determine budget limitations
Forecast sales
Predict competitive reaction
Define the market segment
Question # 5 of 15 ( Start time: 04:43:58 PM ) Total Marks: 1
Beyond quality level, high quality also can mean high levels of quality consistency. Here, “Freedom from defects and consistency in delivering a targeted level of performance” refers to which of the following qualities?
Select correct option:
Perceived quality
Product quality
Adherence quality
Conformance quality
Question # 6 of 15 ( Start time: 04:44:43 PM ) Total Marks: 1
During which stage of new product development does the firm consider profitability?
Select correct option:
Idea generation
Business analysis
Product development
Compatibility research
Question # 7 of 15 ( Start time: 04:45:51 PM ) Total Marks: 1
If ABC Company observes all compact disc customers as pretty much alike and thus offered only one marketing mix, it would be using which of the following approach?
Select correct option:
Heterogeneous
Undifferentiated
Differentiated
Concentrated
Question # 8 of 15 ( Start time: 04:46:22 PM ) Total Marks: 1
Marketing plan is started from which one of the following component?
Select correct option:
Executive summary
Marketing strategy
Action programs
Opportunity analysis
Question # 9 of 15 ( Start time: 04:46:58 PM ) Total Marks: 1
Product developers must design the actual product and find ways to _____ it in order to create the bundle of benefits that will provide the most satisfying customer experience.
Select correct option:
Package
Brand
Augment
Present
Question # 10 of 15 ( Start time: 04:47:39 PM ) Total Marks: 1
Which one of the following is NOT base for marketing segmentation?
Select correct option:
Consumer markets
Industrial markets
Business markets
International markets
Question # 11 of 15 ( Start time: 04:48:20 PM ) Total Marks: 1
How many factors are included in Simple Marketing System?
Select correct option:
Two
Three
Four
Five
Question # 12 of 15 ( Start time: 04:49:24 PM ) Total Marks: 1
Product elimination can BEST be described as the process of deleting a product from the product mix when it:
Select correct option:
Is perceived as a failure by top management
Increases production costs and decreases profits
No longer responds to promotional efforts
No longer satisfies a sufficient number of customers
Question # 13 of 15 ( Start time: 04:50:55 PM ) Total Marks: 1
Which one of the following is NOT a part of industry structure analysis?
Select correct option:
Buyers
Sellers
Entry/exit barriers
Competitor
Question # 14 of 15 ( Start time: 04:51:19 PM ) Total Marks: 1
All of the following are the customer markets EXCEPT which of the following?
Select correct option:
Reseller markets
Government markets
International markets
Business markets
Question # 15 of 15 ( Start time: 04:51:47 PM ) Total Marks: 1
Which one of the following is a first step of the marketing process?
Select correct option:
Selecting target markets
Analyzing marketing opportunities
Managing the marketing effort
Developing the marketing mix
