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MGT301 Current Quiz # 3

Tuesday, June 22, 2010 Posted In Edit This

Question # 2 of 15 ( 
Start time: 01:40:23 AM )
Total Marks: 1
Which of the following environment includes forces that create new technologies, creating new product and market opportunities?
Select correct option:
Societal environment
Cultural environment
Technological environment
Natural environment
Question # 3 of 15 ( 
Start time: 01:41:48 AM )
Total Marks: 1
What do subcultures include?
Select correct option:
Nationalities, religions, racial groups & geographic regions
Ethnic groups and geographic regions
Religions and geographic regions
Nationalities, religions, and racial groups
Question # 4 of 15 ( 
Start time: 01:42:42 AM )
Total Marks: 1
Marketing stimuli consist of the four Ps. Which is NOT one of these Ps?
Select correct option:
Product
Political
Promotion
Place
Question # 5 of 15 ( 
Start time: 01:43:04 AM )
Total Marks: 1
A person’s buying choices are further influenced by four major psychological factors. Which is NOT one of these factors?
Select correct option:
Motivation
Perception
Habitual buying behavior
Learning
Which one of the following options BEST represents the involvement of management and employees in the continuous improvement of the production of goods and services?
Select correct option:
Total Quality Management
Marketing Management
Customer Relationship Management
Knowledge Management
Question # 7 of 15 ( 
Start time: 01:45:33 AM )
Total Marks: 1
Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?
Select correct option:
Pricing
Distribution
Product development
Promotion
Question # 8 of 15 ( 
Start time: 01:46:58 AM )
Total Marks: 1
Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to a product. It is obviously using which type of segmentation?
Select correct option:
Behavioral
Psychographic
Demographic
Geographic
Question # 9 of 15 ( 
Start time: 01:48:28 AM )
Total Marks: 1
What can we say about the size of the business market compared to consumer markets?
Select correct option:
It is same
It is smaller
It is huge
No need to compare
Question # 10 of 15 ( 
Start time: 01:49:58 AM )
Total Marks: 1
A situation where potential suppliers quote a confidential price to the buyer refers to which one of the following options?
Select correct option:
Price fixing
Competitive bidding
Rapid penetration
Slow skimming
Question # 11 of 15 ( 
Start time: 01:51:30 AM )
Total Marks: 1
By _____ the market and having several detergent brands, Procter & Gamble has an attractive offering for consumers in all important preference groups.
Select correct option:
Dividing
Researching
Segmenting
Reaching
Question # 12 of 15 ( 
Start time: 01:52:12 AM )
Total Marks: 1
Desirable qualities for a brand name include all of the following EXCEPT:
Select correct option:
It should suggest something about the product’s benefits and qualities.
It should be easy to pronounce, recognize, and remember.
The brand should almost always be a long word to get attention.
The name should translate easily into foreign languages.
Question # 13 of 15 ( 
Start time: 01:52:47 AM )
Total Marks: 1
All of the following are market-oriented mission statements, EXCEPT which one?
Select correct option:
EBay’s mission is to connect individual buyers and sellers online
Singapore Airlines is the world’s largest airline
Girl Scouts of 
America 
, “where girls grow strong”
Wal-Mart, “we deliver low prices everyday
Question # 14 of 15 ( 
Start time: 01:53:57 AM )
Total Marks: 1
The first step in the marketing control process is BEST described as one where the marketer performs which of the following activities?
Select correct option:
Evaluates performance
Measures performance
Sets specific goals
Takes corrective action
Question # 15 of 15 ( 
Start time: 01:54:27 AM )
Total Marks: 1
Marketing plan is started from which one of the following component?
Select correct option:
Executive summary
Marketing strategy
Action programs
Opportunity 
analysis



Quiz Start Time: 03:12 PM 

Question # 1 of 15 ( Start time: 03:12:42 PM ) Total Marks: 1 
Which of the following is a physical, concrete product that you can touch? 
Select correct option: 



A service 

A good 

An idea 


A philosophy



Quiz Start Time: 03:12 PM 

Question # 2 of 15 ( Start time: 03:13:55 PM ) Total Marks: 1 
Which of the following environment involves natural resources that are needed as inputs by marketers or that are affected by marketing activities? 
Select correct option: 



Cultural environment

Natural environment


Political environment

Technological environment

Question # 3 of 15 ( Start time: 03:14:44 PM ) Total Marks: 1 
What is one way that a social class is NOT measured? 
Select correct option: 



Occupation

Education

Income

Number of children in family

Question # 4 of 15 ( Start time: 03:15:28 PM ) Total Marks: 1 
Publics--carry news, features, and editorial opinions refers to which of the following publics? 
Select correct option: 



Financial publics

Media publics

Government publics

Citizen-action publics

Question # 5 of 15 ( Start time: 03:15:56 PM ) Total Marks: 1 
Systematic and scientific approach of getting information refers to which of the following approaches? 
Select correct option: 



Marketing survey

Marketing intelligence

Marketing research

Marketing study

Question # 6 of 15 ( Start time: 03:16:15 PM ) Total Marks: 1 
Which one of the following step is the first step of research? 
Select correct option: 



Defining the problem and research objectives

Developing the research plan

Implementing the research plan

Interpreting and reporting the findings

Question # 7 of 15 ( Start time: 03:16:31 PM ) Total Marks: 1 
What does this statement shows “Trade of value between at least two parties”? 
Select correct option: 



Competition

Transaction

Exchange

Need

Question # 8 of 15 ( Start time: 03:16:55 PM ) Total Marks: 1 
Which one of the following factor relates to family that influences consumer behavior? 
Select correct option: 



Cultural

Social

Personal

Business

Question # 9 of 15 ( Start time: 03:17:23 PM ) Total Marks: 1 
During shopping in a market, a girl sees a new diet cola. She picks up a six-pack to take home and try. This purchase is indicative of which one of the following decision making? 
Select correct option: 



Low-involvement 

High-involvement

Enduring 

Perceived

Question # 10 of 15 ( Start time: 03:17:44 PM ) Total Marks: 1 
By _____ the market and having several detergent brands, Procter & Gamble has an attractive offering for consumers in all important preference groups. 
Select correct option: 



Dividing

Researching

Segmenting 

Reaching

Question # 11 of 15 ( Start time: 03:17:59 PM ) Total Marks: 1 
Which one of the following research instrument is used to collect large amount of information at the low cost? 
Select correct option: 



Mail questionnaires

Telephone interviewing

Personal interviewing

Computer interviewing

Question # 12 of 15 ( Start time: 03:18:18 PM ) Total Marks: 1 
Which one of the following affects both demographic and psychological factors? 
Select correct option: 



Quantity discounts

Price elasticity

Quality discounts

Mark-up pricing

Question # 13 of 15 ( Start time: 03:18:43 PM ) Total Marks: 1 
There are three decision involved in designing a sample. Which of the following is NOT a part of sample designing? 
Select correct option: 



Sampling unit

Sampling size

Sampling procedure

Sampling cost

Question # 14 of 15 ( Start time: 03:19:07 PM ) Total Marks: 1 
All of the following are major steps in developing new products EXCEPT: 
Select correct option: 



Test marketing

Evaluation of competitors

Business analysis

Idea generation

Question # 15 of 15 ( Start time: 03:19:34 PM ) Total Marks: 1 
Which of the following is "something of value" that might be offered to FINAL CONSUMERS as part of the "price equation"? 
Select correct option: 



Sufficient margin to allow for profit

Promotion aimed at customers

Price-level guarantees

Repair facilities

The environment that is made up of institutions and other forces affecting society’s basic values, perceptions, preferences and behaviors shows which of the following environment? 
Select correct option: 



Cultural environment

Fictitious environment

Natural environment

Political environment

The decline stage is marked by chronically decreasing profits. 
Select correct option: 



True

False

Question # 3 of 15 ( Start time: 04:26:38 PM ) Total Marks: 1 
What is the first step in a strategic planning process 
Select correct option: 



Set objectives and goals 

Define the company mission 

Plan marketing strategies 

Develop the business portfolio 

Question # 4 of 15 ( Start time: 04:28:04 PM ) Total Marks: 1 
There are three decision involved in designing a sample. Which of the following is NOT a part of sample designing? 
Select correct option: 



Sampling unit

Sampling size

Sampling procedure

Sampling cost

Question # 7 of 15 ( Start time: 04:30:49 PM ) Total Marks: 1 
Choose the best description regarding marketing view point. 
Select correct option: 



Matching a product with its market

Promoting and selling products

Facilitating and satisfying exchange relationships

Distributing products at the right price to stores

Question # 8 of 15 ( Start time: 04:31:47 PM ) Total Marks: 1 
Once a product prototype is developed, it is ready for. Which one of the following steps best describe this statement of the new product development? 
Select correct option: 



Commercialization

Idea screening

Concept development

Test marketing

Question # 9 of 15 ( Start time: 04:33:18 PM ) Total Marks: 1 
What comes in your mind when you hear this statement “What place do you want your product to hold in the consumer’s mind”? 
Select correct option: 



Product

Positioning

Promotion

Place

Question # 10 of 15 ( Start time: 04:33:57 PM ) Total Marks: 1 
A firm that operates in more than one country known as: 
Select correct option: 



Global firm

Marketing firm

Operating firm

Outside firm

Question # 11 of 15 ( Start time: 04:34:56 PM ) Total Marks: 1 
The three groups of industrial products and services include all of the following EXCEPT: 
Select correct option: 



Materials and parts

Capital items

Maintenance and operations

Supplies and services

Question # 12 of 15 ( Start time: 04:35:35 PM ) Total Marks: 1 
Heavy promotion exists in which of following philosophies? 
Select correct option: 



Outside-in perspective

Inside-out perspective

Societal marketing concept

Production concept

Question # 13 of 15 ( Start time: 04:37:06 PM ) Total Marks: 1 
Polaroid is aiming its Cool Cam camera at teenagers. Which of the following options reflect Teenagers? 
Select correct option: 



Target audience 

Segmentation 

Target market 

Focus *****

Question # 14 of 15 ( Start time: 04:37:45 PM ) Total Marks: 1 
Which one of the following is a part of 4 C’s? 
Select correct option: 



Consumer

Company

Convenience

Competitors

Question # 15 of 15 ( Start time: 04:38:16 PM ) Total Marks: 1 
Setting low prices to encourage initial product trial and to generate sales growth reflects which one of the following pricing method? 
Select correct option: 



Penetration pricing

Skimming pricing

Competition-Based Pricing

Cost-Based Pricing

Question # 1 of 15 ( Start time: 04:40:45 PM ) Total Marks: 1 
Developing a product or service involves defining the benefits that it will offer. The benefits such as quality, features and design, style that are communicated and delivered comes under which of the following categories? 
Select correct option: 



Private brands

Product attributes

Consumer products

Product mixes

Question # 2 of 15 ( Start time: 04:41:43 PM ) Total Marks: 1 
What is the basic objective of organization? 
Select correct option: 



Making a Profit 

Marketing the product

Satisfying the customers

Maintaining relationship with the customers 

Question # 4 of 15 ( Start time: 04:42:43 PM ) Total Marks: 1 
What is the first step in target-cost pricing? 
Select correct option: 



Determine budget limitations

Forecast sales

Predict competitive reaction

Define the market segment

Question # 5 of 15 ( Start time: 04:43:58 PM ) Total Marks: 1 
Beyond quality level, high quality also can mean high levels of quality consistency. Here, “Freedom from defects and consistency in delivering a targeted level of performance” refers to which of the following qualities? 
Select correct option: 



Perceived quality

Product quality

Adherence quality

Conformance quality

Question # 6 of 15 ( Start time: 04:44:43 PM ) Total Marks: 1 
During which stage of new product development does the firm consider profitability? 
Select correct option: 



Idea generation 

Business analysis 

Product development 

Compatibility research 

Question # 7 of 15 ( Start time: 04:45:51 PM ) Total Marks: 1 
If ABC Company observes all compact disc customers as pretty much alike and thus offered only one marketing mix, it would be using which of the following approach? 
Select correct option: 



Heterogeneous

Undifferentiated

Differentiated

Concentrated

Question # 8 of 15 ( Start time: 04:46:22 PM ) Total Marks: 1 
Marketing plan is started from which one of the following component? 
Select correct option: 



Executive summary

Marketing strategy

Action programs

Opportunity analysis

Question # 9 of 15 ( Start time: 04:46:58 PM ) Total Marks: 1 
Product developers must design the actual product and find ways to _____ it in order to create the bundle of benefits that will provide the most satisfying customer experience. 
Select correct option: 



Package

Brand

Augment

Present

Question # 10 of 15 ( Start time: 04:47:39 PM ) Total Marks: 1 
Which one of the following is NOT base for marketing segmentation? 
Select correct option: 



Consumer markets

Industrial markets

Business markets

International markets

Question # 11 of 15 ( Start time: 04:48:20 PM ) Total Marks: 1 
How many factors are included in Simple Marketing System? 
Select correct option: 



Two

Three

Four

Five

Question # 12 of 15 ( Start time: 04:49:24 PM ) Total Marks: 1 
Product elimination can BEST be described as the process of deleting a product from the product mix when it: 
Select correct option: 



Is perceived as a failure by top management

Increases production costs and decreases profits

No longer responds to promotional efforts

No longer satisfies a sufficient number of customers

Question # 13 of 15 ( Start time: 04:50:55 PM ) Total Marks: 1 
Which one of the following is NOT a part of industry structure analysis? 
Select correct option: 



Buyers

Sellers

Entry/exit barriers

Competitor

Question # 14 of 15 ( Start time: 04:51:19 PM ) Total Marks: 1 
All of the following are the customer markets EXCEPT which of the following? 
Select correct option: 



Reseller markets

Government markets

International markets

Business markets

Question # 15 of 15 ( Start time: 04:51:47 PM ) Total Marks: 1 
Which one of the following is a first step of the marketing process? 
Select correct option: 



Selecting target markets

Analyzing marketing opportunities

Managing the marketing effort

Developing the marketing mix






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