Assignment No. 02 Marks: 30

“Assignment # 02”
A famous research organization is mostly conducting research in the socio-economic issues. That research organization wants to conduct a study on the voting behavior of the people in the previous general elections in Punjab. Voting behavior is a set of attitudes, beliefs and sentiments towards election. The purpose of the study is to find out the factors and perceptions that affect the participation of a voter in elections. The target population is the voters who cast vote for the selection of the Members of Provincial Assembly in Punjab. Election commission of Pakistan had divided the whole Punjab province in 279 constituencies for the voting of Members of Provincial Assembly in previous general elections. The voting turnout was observed as an average of 47.5%. The proportion of rural voters is greater than that of urban voters.

1. Which sampling technique is appropriate in this particular research? Explain your answer.
Solution:
This case study shows that the research is base on the historical data but its main focus on the behavior of the people such as attitudes, beliefs and sentiments all of these shows that in this research onle "Qualitative method" is suitable for research because of many reasons such as:
According to the Max Weber Qualitative approach is the behavioral sciences.
The aim is to explain behavior and attitudes by developing a discussion
By using this technique getting people to talk through in their own words how they see a particular idea.
Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior.
it based on the specific area that is PUNJAB
 

2. Suggest the appropriate data collection tool that can be used by the research organization. Give the solid rationale for your answer.
Solution:
In this research the data collection tools is used:
Using available information tool
Observation
As we know that the research is based on the larger scale and based on the previous data so for such type of research we can use the Available information that has already been collected by others.
OBSERVATION is a technique that involves systematically selecting, watching and recording behavior You can also use this tool but as we know that this method is based on the small scale so it become very difficult to conduct observation of each individual so according to my point of view the available information is perfect

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