MilkyWay, is a famous chocolate brand and the company always prefers to use pop stars as the "Brand Ambassador" to promote their product among the public. On the other hand Xyer Company was facing losses until they introduced a famous dermatologist in their TV commercial that influenced the decision of the consumers to buy their skin care products.

Q. Name the power base used by companies in the above mentioned situations. (2 marks)

Solution:-

According to me MilkyWay uses REFERENT POWER According to me Xyer uses EXPERT POWER 

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