MKT621 Online Quiz 3
Friday, July 02, 2010 Posted In Mkt Edit ThisQuestion # 1 of 15 Total Marks: 1
From a marketing management perspective, which one of the following can be an important strategic tool for maintaining a competitive advantage in the market place?
Select correct option:
Advertising
Product type
Publicity
Quantity of product
Question # 2 of 15 Total Marks: 1
Which one of the following is a disadvantage to advertise in a magazine?
Long life span
High cost
Visual quality
Audience receptivity
Question # 3 of 15 Total Marks: 1
Which one of the following is mostly closely associated with the concept of Intermediaries?
Market targeting
Market segmentation
Channels of distribution
Marketing information
Question # 4 of 15 Total Marks: 1
Which of the following is an element of an organization’s internal-environment?
Competitors
Employees
Wholesalers
Retailers
Question # 5 of 15 Total Marks: 1
Which kind of advertisement it will be if it is sponsored by a non profit institution?
Institutional advertising
Corporate advertising
Commercial advertising
Non commercial advertising
Question # 6 of 15 Total Marks: 1
Which one of the following methods used for pre-testing of TV and Radio advertisement?
Direct Questioning
Order of merit test
Paired comparison tests
Central location test
Question # 7 of 15 Total Marks: 1
Which one of the following is NOT a component of a product?
Quality
Design
Credit term
Packaging
Question # 8 of 15 Total Marks: 1
RBS (Royal Bank of Scotland) has sponsored 20/20 Cricket cup in Pakistan, which one of the following type of advertising they did for the bank to promote their ad for sponsorship?
Product advertising
Commercial advertising
Awareness advertising
Question # 9 of 15 Total Marks: 1
Which one of the following methods can determine the advertising budget?
Competitive parity method
Rating method
Gross percentage method
Ratio method
Question # 10 of 15 Total Marks: 1
Which one of the following is qualitative technique to estimate market demand?
Sales volume
Sales trend
Buying intention survey
Economics
Question # 11 of 15 Total Marks: 1
A potential drawback of outdoor advertising is its:
Outdoor advertising very expense
Low visibility of message
Poor coverage of local markets
Low selectivity of audience
Question # 12 of 15 Total Marks: 1
Which one of the following element putts different pieces of information together in creative process?
Orientation
Ideation
Incubation
Synthesis
Question # 13 of 15 Total Marks: 1
“Few buyers but larger business transactions”. Which one of the following buyer channels is best reflected for this statement?
Local markets
Government
Consumer markets
International markets
Question # 14 of 15 Total Marks: 1
Which one of the following is included in classification of advertisement?
Perceptible
Imperceptible
Target Audience
Induced
......................
Which one of the following is qualitative technique to estimate market demand?
Select correct option:
Sales volume
Sales trend
Buying intention survey
Economics
Which one of the following is considered more powerful promotion process that allows a firm to reach the right customers with the right messages at the right time and in the right place?
Select correct option:
Integrated Relationship Marketing
Integrated Marketing Communications
Integrated Promotional Campaign
Integrated Publicity Efforts
In which one of the following components, agency analyzes whether message content & presentation will perform as desired or what changes may be required?
Select correct option:
Copy research
Media research
Market research
Distribution research
Which one of the following is NOT a component of innovation adoption model?
Select correct option:
Interest
Evaluation
Trial
Retention
Which one of the following tools is NOT used to decide 'Advertising Reach'?
Select correct option:
Gross Rating Point (GRP)
Program Rating (PR)
Targeting Rating Point (TRP)
Competitive Parity Rating (CPR)
Which one of the following is having overall in- charge for the creative and the artwork of agency’s clients?
Select correct option:
Media planner
Media director
Creative director
Account director
Which of the following appeals used in advertising that is directed to audience for a social cause?
Select correct option:
Rational
Moral
Emotional
Economical
If a company's customers are concentrated in a small geographic area and the company sells technical products, which one of the following promotion methods is better?
Select correct option:
Advertising
Publicity
Personal selling
Public relation
Which one of the following models used to explain "How the advertising works?
Select correct option:
ADD
AIDA
PEST
SWOT
Which one of the following components accesses the actual behavior of the customer towards a particular advertising campaign?
Select correct option:
Pre campaign
Mid campaign
Post campaign
Future campaign
Which one of the following is NOT included in the components of positioning?
Select correct option:
Benefit
Target
Competition
Price
The physical arrangement of the illustration, headline, subheadline, body copy, and the signature is called:
Select correct option:
Copy
Artwork
Layout
Story Board
Which of the following refers to potential audience might be exposed to the advertising message?
Select correct option:
Reach
Frequency
Scheduling
Coverage
The buyer channels for a milk producing company can be:
Select correct option:
Wholesalers’ buyers
Retailer buyers
Wholesaler to Retailer
All of the given options
Which of the following is in sequence with respect to the Advertising pyramid?
Select correct option:
SATISFACTION, DESIRE, INTEREST, ATTENTION, ACTION
SATISFACTION, ACTION, INTEREST, DESIRE, ATTENTION
SATISFACTION, ATTENTION, ACTION, DESIRE, INTEREST
SATISFACTION, ACTION, DESIRE, INTEREST, ATTENTION
sec(s)
Question # 1 of 15 ( Start time: 11:13:32 PM ) Total Marks: 1
Which one of the following can be example or direct marketing?
Select correct option:
Consumer Credit Cards
Direct Marketing Syndicates
Telemarketing
All of the given Options
Quiz Start Time: 11:13 PM Time Left 88
sec(s)
Question # 2 of 15 ( Start time: 11:14:14 PM ) Total Marks: 1
The four major tools (Advertising, Personal Selling, Sales Promotion, and Public Relations) are the components of which of the following?
Select correct option:
Marketing mix
Promotional mix
Customer Mix
Product Mix
Quiz Start Time: 11:13 PM Time Left 88
sec(s)
Question # 3 of 15 ( Start time: 11:15:43 PM ) Total Marks: 1
Keep in mind the creative process of advertising, which of the following means; "taking the information, working with it and thinking about it in the mind".
Select correct option:
Immersion
Incubation
Digestion
Verification
Quiz Start Time: 11:13 PM Time Left 88
sec(s)
Question # 4 of 15 ( Start time: 11:16:51 PM ) Total Marks: 1
Which of the following factors helps a company to decide whether personal selling can be used or not?
Select correct option:
Nature of product be sold
Size of organization
Type of product
All of the given options
Quiz Start Time: 11:13 PM Time Left 88
sec(s)
Question # 5 of 15 ( Start time: 11:18:17 PM ) Total Marks: 1
Which one of the following can be strength of radio advertising?
Select correct option:
Ability to reach segmented audiences
Short lead-times
Ability to reach prospective customers at a personal level
All of the given options
Quiz Start Time: 11:13 PM Time Left 87
sec(s)
Question # 6 of 15 ( Start time: 11:19:39 PM ) Total Marks: 1
Which one of the following is the primary objective of a product in marketing process?
Select correct option:
Convenience
Communication
Customer solution
Customer cost
Quiz Start Time: 11:13 PM Time Left 87
sec(s)
Question # 7 of 15 ( Start time: 11:20:07 PM ) Total Marks: 1
RBS (Royal Bank of Scotland) has sponsored 20/20 Cricket cup in Pakistan, which one of the following type of advertising they did for the bank to promote their ad for sponsorship?
Select correct option:
Product advertising
Commercial advertising
Awareness advertising
Non commercial advertising
Quiz Start Time: 11:13 PM Time Left 86
sec(s)
Question # 8 of 15 ( Start time: 11:20:41 PM ) Total Marks: 1
Which one of the following is NOT a component of a product?
Select correct option:
Quality
Design
Credit term
Packaging
Quiz Start Time: 11:13 PM Time Left 87
sec(s)
Question # 9 of 15 ( Start time: 11:21:08 PM ) Total Marks: 1
Yellow pages represent which one of the following type of advertising?
Select correct option:
Interactive Advertising
Institutional Advertising
Directory Advertising
Retail or Local Advertising
Quiz Start Time: 11:13 PM Time Left 88
sec(s)
Question # 10 of 15 ( Start time: 11:21:42 PM ) Total Marks: 1
“Few buyers but larger business transactions”. Which one of the following buyer channels is best reflected for this statement?
Select correct option:
Local markets
Government
Consumer markets
International markets
Quiz Start Time: 11:13 PM Time Left 88
sec(s)
Question # 11 of 15 ( Start time: 11:23:06 PM ) Total Marks: 1
An appeal that relates social issues such as family planning, environment protection and donation, is known as
Select correct option:
Rational appeal
Moral appeal
Entertaining appeal
Emotional appeal
Quiz Start Time: 11:13 PM Time Left 85
sec(s)
Question # 12 of 15 ( Start time: 11:23:34 PM ) Total Marks: 1
Which one of the following advertising attempts to stimulate immediate action by the reader?
Select correct option:
Product advertising
Commercial advertising
Action advertising
Awareness advertising
Quiz Start Time: 11:13 PM Time Left 88
sec(s)
Question # 13 of 15 ( Start time: 11:24:48 PM ) Total Marks: 1
Which one of the following referred as "encoding"?
Select correct option:
Receiving a message with a common field of experience
Transforms an abstract idea into a set of symbols
Process of selecting a communication channel
Integration of new information
Quiz Start Time: 11:13 PM Time Left 88
sec(s)
Question # 14 of 15 ( Start time: 11:25:09 PM ) Total Marks: 1
Direct marketing is more cost effective as compare to other promotional tools in terms of expenditures, sales, and employment?
Select correct option:
Online
Television
Telephone
Direct mail and catalogs
Quiz Start Time: 11:13 PM Time Left 88
sec(s)
Question # 15 of 15 ( Start time: 11:26:05 PM ) Total Marks: 1
Which of the following components compare and measure the achievement of objectives in an advertising campaign?
Select correct option:
Pre campaign
Mid campaign
Post campaign
Future campaign
