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MKT621 Online Quiz 3

Friday, July 02, 2010 Posted In Edit This



Question # 1 of 15 Total Marks: 1 
From a marketing management perspective, which one of the following can be an important strategic tool for maintaining a competitive advantage in the market place? 
Select correct option: 

Advertising 
Product type
Publicity
Quantity of product

Question # 2 of 15 Total Marks: 1 
Which one of the following is a disadvantage to advertise in a magazine? 

Long life span 
High cost 
Visual quality 
Audience receptivity 

Question # 3 of 15 Total Marks: 1 
Which one of the following is mostly closely associated with the concept of Intermediaries? 

Market targeting
Market segmentation
Channels of distribution
Marketing information

Question # 4 of 15 Total Marks: 1 
Which of the following is an element of an organization’s internal-environment? 

Competitors
Employees 
Wholesalers
Retailers

Question # 5 of 15 Total Marks: 1 
Which kind of advertisement it will be if it is sponsored by a non profit institution? 

Institutional advertising
Corporate advertising
Commercial advertising
Non commercial advertising

Question # 6 of 15 Total Marks: 1 
Which one of the following methods used for pre-testing of TV and Radio advertisement? 

Direct Questioning
Order of merit test
Paired comparison tests
Central location test

Question # 7 of 15 Total Marks: 1 
Which one of the following is NOT a component of a product? 

Quality
Design
Credit term
Packaging 

Question # 8 of 15 Total Marks: 1 
RBS (Royal Bank of Scotland) has sponsored 20/20 Cricket cup in Pakistan, which one of the following type of advertising they did for the bank to promote their ad for sponsorship? 

Product advertising
Commercial advertising
Awareness advertising

Question # 9 of 15 Total Marks: 1 
Which one of the following methods can determine the advertising budget? 

Competitive parity method
Rating method
Gross percentage method
Ratio method


Question # 10 of 15 Total Marks: 1 
Which one of the following is qualitative technique to estimate market demand? 

Sales volume
Sales trend
Buying intention survey 
Economics

Question # 11 of 15 Total Marks: 1 
A potential drawback of outdoor advertising is its: 

Outdoor advertising very expense 
Low visibility of message
Poor coverage of local markets
Low selectivity of audience

Question # 12 of 15 Total Marks: 1 
Which one of the following element putts different pieces of information together in creative process? 

Orientation
Ideation
Incubation
Synthesis 

Question # 13 of 15 Total Marks: 1 
“Few buyers but larger business transactions”. Which one of the following buyer channels is best reflected for this statement? 

Local markets
Government
Consumer markets
International markets 

Question # 14 of 15 Total Marks: 1 
Which one of the following is included in classification of advertisement? 

Perceptible 
Imperceptible
Target Audience
Induced
......................

Which one of the following is qualitative technique to estimate market demand?
Select correct option:
       Sales volume
       Sales trend
       Buying intention survey
       Economics


Which one of the following is considered more powerful promotion process that allows a firm to reach the right customers with the right messages at the right time and in the right place?
Select correct option:
       Integrated Relationship Marketing
       Integrated Marketing Communications
       Integrated Promotional Campaign
       Integrated Publicity Efforts


In which one of the following components, agency analyzes whether message content & presentation will perform as desired or what changes may be required?
Select correct option:
       Copy research
       Media research
       Market research
       Distribution research


Which one of the following is NOT a component of innovation adoption model?
Select correct option:
       Interest
       Evaluation
       Trial
       Retention

 
Which one of the following tools is NOT used to decide 'Advertising Reach'?
Select correct option:
       Gross Rating Point (GRP)
       Program Rating (PR)
       Targeting Rating Point (TRP)
       Competitive Parity Rating (CPR)


Which one of the following is having overall in- charge for the creative and the artwork of agency’s clients?
Select correct option:
       Media planner
       Media director
       Creative director
       Account director


Which of the following appeals used in advertising that is directed to audience for a social cause?
Select correct option:
       Rational
       Moral
       Emotional
       Economical


If a company's customers are concentrated in a small geographic area and the company sells technical products, which one of the following promotion methods is better?
Select correct option:
       Advertising
       Publicity
       Personal selling
       Public relation


Which one of the following models used to explain "How the advertising works?
Select correct option:
       ADD
       AIDA
       PEST
       SWOT


Which one of the following components accesses the actual behavior of the customer towards a particular advertising campaign?
Select correct option:
       Pre campaign
       Mid campaign
       Post campaign
       Future campaign


Which one of the following is NOT included in the components of positioning?
Select correct option:
       Benefit
       Target
       Competition
       Price


The physical arrangement of the illustration, headline, subheadline, body copy, and the signature is called:
Select correct option:
       Copy
       Artwork
       Layout
       Story Board


Which of the following refers to potential audience might be exposed to the advertising message?
Select correct option:
       Reach
       Frequency
       Scheduling
       Coverage


The buyer channels for a milk producing company can be:
Select correct option:
       Wholesalers’ buyers
       Retailer buyers
       Wholesaler to Retailer
       All of the given options


Which of the following is in sequence with respect to the Advertising pyramid?
Select correct option:
       SATISFACTION, DESIRE, INTEREST, ATTENTION, ACTION
       SATISFACTION, ACTION, INTEREST, DESIRE, ATTENTION
       SATISFACTION, ATTENTION, ACTION, DESIRE, INTEREST
       SATISFACTION, ACTION, DESIRE, INTEREST, ATTENTION

 ..............
Quiz Start Time: 11:13 PM Time Left 88 
sec(s) 



Question # 1 of 15 ( Start time: 11:13:32 PM ) Total Marks: 1 
Which one of the following can be example or direct marketing? 
Select correct option: 



Consumer Credit Cards

Direct Marketing Syndicates

Telemarketing

All of the given Options 







Quiz Start Time: 11:13 PM Time Left 88 
sec(s) 



Question # 2 of 15 ( Start time: 11:14:14 PM ) Total Marks: 1 
The four major tools (Advertising, Personal Selling, Sales Promotion, and Public Relations) are the components of which of the following? 
Select correct option: 



Marketing mix 

Promotional mix

Customer Mix

Product Mix






Quiz Start Time: 11:13 PM Time Left 88 
sec(s) 



Question # 3 of 15 ( Start time: 11:15:43 PM ) Total Marks: 1 
Keep in mind the creative process of advertising, which of the following means; "taking the information, working with it and thinking about it in the mind". 
Select correct option: 



Immersion

Incubation

Digestion

Verification







Quiz Start Time: 11:13 PM Time Left 88 
sec(s) 



Question # 4 of 15 ( Start time: 11:16:51 PM ) Total Marks: 1 
Which of the following factors helps a company to decide whether personal selling can be used or not? 
Select correct option: 



Nature of product be sold

Size of organization 

Type of product 

All of the given options 







Quiz Start Time: 11:13 PM Time Left 88 
sec(s) 



Question # 5 of 15 ( Start time: 11:18:17 PM ) Total Marks: 1 
Which one of the following can be strength of radio advertising? 
Select correct option: 



Ability to reach segmented audiences

Short lead-times

Ability to reach prospective customers at a personal level

All of the given options







Quiz Start Time: 11:13 PM Time Left 87 
sec(s) 



Question # 6 of 15 ( Start time: 11:19:39 PM ) Total Marks: 1 
Which one of the following is the primary objective of a product in marketing process? 
Select correct option: 



Convenience

Communication

Customer solution

Customer cost








Quiz Start Time: 11:13 PM Time Left 87 
sec(s) 



Question # 7 of 15 ( Start time: 11:20:07 PM ) Total Marks: 1 
RBS (Royal Bank of Scotland) has sponsored 20/20 Cricket cup in Pakistan, which one of the following type of advertising they did for the bank to promote their ad for sponsorship? 
Select correct option: 



Product advertising

Commercial advertising

Awareness advertising

Non commercial advertising






Quiz Start Time: 11:13 PM Time Left 86 
sec(s) 



Question # 8 of 15 ( Start time: 11:20:41 PM ) Total Marks: 1 
Which one of the following is NOT a component of a product? 
Select correct option: 



Quality

Design

Credit term

Packaging 








Quiz Start Time: 11:13 PM Time Left 87 
sec(s) 



Question # 9 of 15 ( Start time: 11:21:08 PM ) Total Marks: 1 
Yellow pages represent which one of the following type of advertising? 
Select correct option: 



Interactive Advertising

Institutional Advertising

Directory Advertising

Retail or Local Advertising








Quiz Start Time: 11:13 PM Time Left 88 
sec(s) 



Question # 10 of 15 ( Start time: 11:21:42 PM ) Total Marks: 1 
“Few buyers but larger business transactions”. Which one of the following buyer channels is best reflected for this statement? 
Select correct option: 



Local markets

Government

Consumer markets

International markets 







Quiz Start Time: 11:13 PM Time Left 88 
sec(s) 



Question # 11 of 15 ( Start time: 11:23:06 PM ) Total Marks: 1 
An appeal that relates social issues such as family planning, environment protection and donation, is known as 
Select correct option: 



Rational appeal

Moral appeal

Entertaining appeal

Emotional appeal







Quiz Start Time: 11:13 PM Time Left 85 
sec(s) 



Question # 12 of 15 ( Start time: 11:23:34 PM ) Total Marks: 1 
Which one of the following advertising attempts to stimulate immediate action by the reader? 
Select correct option: 



Product advertising

Commercial advertising

Action advertising

Awareness advertising






Quiz Start Time: 11:13 PM Time Left 88 
sec(s) 



Question # 13 of 15 ( Start time: 11:24:48 PM ) Total Marks: 1 
Which one of the following referred as "encoding"? 
Select correct option: 



Receiving a message with a common field of experience

Transforms an abstract idea into a set of symbols

Process of selecting a communication channel

Integration of new information






Quiz Start Time: 11:13 PM Time Left 88 
sec(s) 



Question # 14 of 15 ( Start time: 11:25:09 PM ) Total Marks: 1 
Direct marketing is more cost effective as compare to other promotional tools in terms of expenditures, sales, and employment? 
Select correct option: 



Online 

Television 

Telephone 

Direct mail and catalogs 






Quiz Start Time: 11:13 PM Time Left 88 
sec(s) 



Question # 15 of 15 ( Start time: 11:26:05 PM ) Total Marks: 1 
Which of the following components compare and measure the achievement of objectives in an advertising campaign? 
Select correct option: 



Pre campaign

Mid campaign

Post campaign

Future campaign

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