Q1. Kinesics behaviour, paralanguage, proximity are some aspects of Non-Verbal Communication. Discuss all seven aspects of Non-Verbal Communication.10

Q2. What makes Rhetorical Theory different from other communication theories? Explain briefly.5

Solution:-

Types of Nonverbal Communication

The purpose of this report is to examine the significance of the nonverbal communication in the business setting. The topics discussed include: types of nonverbal communication, the importance of recognition and use of nonverbal communication elements, potential problems with nonverbal communication and solutions for effective nonverbal communication.

Kinesics, meaning - body movements, represents one of the largest areas of “ “leakage” – signals that escape from a deceptive interviewee despite his or her attempts at control.” (Waltman 1). One must realize, however, that “leakage” is not limited to interview subjects, but is natural human behavior (Waltman 1). In turn, torso movements, gestures and facial expressions are commonly viewed as the most important areas of kinesics in terms of generation of nonverbal cues that, when combined with other cues as well as context, suggest a meaning to what is being communicated (Sunduram 4). Ray L. Birdwhistell, in his research, also stresses that kinesic communication must be viewed in terms of “contextual meaning” (Jolly 6). Additional benefit of using “contextual meaning” in interpretation of nonverbal cues is realized when trying to read a skilled communicator (Jolly 6). Experienced presenters can control their facial expressions and eye contact to reduce or, perhaps, prevent altogether the amount of leakage (Waltman 3). Therefore, by analyzing the context as well as the separate cues, one is more likely to perceive the true picture. William Nolen, in his advice to the auditors, suggests that based on previous studies “synchronization of kinesic cues, such as rhythmic hand gesturing and head nods, heightens the perception of credibility. Synchronous displays are perceived as more competent, composed, trustworthy, extroverted, and sociable than dissynchronous displays” (Nollen 2-3).

In addition to general kinesics, oculesics – eye movement and behavior, is widely considered to be “single most powerful and persuasive way to gain attention and win approval” (Raudsepp 3). The behavior of a person’s eyes can either strengthen what is being communicated verbally, or diminish the importance or credibility of the subject. In American culture, a direct eye contact translates into confidence, competence and honesty (Raudsepp 3). On the contrary, in other cultures a direct eye contact with superiors may be considered as daring or disrespectful. Such cultural nuances are incredibly important in the modern global business environment, where many cultures, traditions and customs often existing side by side. Another important factors influencing eye contact are – relative heights of the people involved in the interaction and the distance between the individuals. The height gives the taller person a benefit of position of control or power and requires the shorter person to maintain eye contact because of the lack of power over the interaction. The proximity of interacting parties also tends to enhance the importance and intensity of the eye behavior simply because one is more aware of eye contact at closer range (Abrams 1).

Study of space as a part of nonverbal communication - referred to as proxemics – further analyses physical and psychological space between individuals in the interaction (Abrams 2). Proxemics could be divided into the elements of territory and personal space. Territory refers to the general area in which the interaction occurs, while personal space is just that – a space immediately around a person. (Nolen 5) One of the most important elements of proxemics is the study of haptics or – in more conventional terms - touch. According to various researches, touch “enhances one’s interpersonal involvement, positive affect, social attachment, intimacy, and overall liking” (Sundaram 7). “The persuasive power of touch is further evident in the findings of Patterson et al. (1968) stating that people tend to associate positive characteristics with the individual who touched them” (Sundaram 7). In case of proxemics, the “leakage cues” may or may not be obvious (Waltman 3). In a non-familiar business setting a person cannot do much to change the territory, however, smaller actions, such as shifting a chair or placing a briefcase on his or her lap, can suggest the true feeling or intentions of that person (Waltman 3).

Yet another important aspect of nonverbal communication is voice. Vocal characteristics of one’s speech – the paralanguage – that include volume, rate, pitch and pronunciation are one of the most crucial factors in contributing or reducing the speaker’s credibility. One of the most popular beliefs, which has been confirmed by various studies in communication, suggests that a loud, strong voice transmits confidence (Fatt 2). Combinations of various elements of the paralanguage are attributed to different styles of speech, and, thus, provoke different feelings and perceptions in listeners. According to one of the studies, the conversation style, which includes slower rate, lower pitch and volume and less inflection, presented the speaker as being trustworthy, pleasant and friendly. In the same study the public speaking style, which includes higher pitch, vocal intensity and inflection, was said to portray dominance, dynamism and competence (Sundaram 6).

The last aspect of nonverbal communication discussed in this research is physical appearance. Although, in the greater sense, attractiveness describes characteristics that go beyond the physical appearance alone (Gabbot 4), physically attractive people are perceived as “more persuasive (Chaiken, 1979), successful in changing attitudes (Kahle and Homer, 1985), and are perceived to be warmer, more poised, and more socially skilled than less attractive people (Chaiken, 1979)” (Sundaram 8). The way one dresses is also an important element of physical appearance as a source of nonverbal cues, in big part because a person has much more control over his or her clothes, as opposed to the features of the face or the body size. In the recent decade the business world in US has seen various degrees of acceptance of the business casual dress code either as an alternative or as an addition to the traditional business attire (McPherson 1-2).

Types of Non-Verbal Communication

According to experts, a substantial portion of our communication is nonverbal. Every day, we respond to thousands on nonverbal cues and behaviors including postures, facial expression, eye gaze, gestures, and tone of voice. From our handshakes to our hairstyles, nonverbal details reveal who we are and impact how we relate to other people.

Scientific research on nonverbal communication and behavior began with the 1872 publication of Charles Darwin’s The Expression of the Emotions in Man and Animals. Since that time, there has been an abundance of research on the types, effects, and expression of unspoken communication and behavior. While these signals are often so subtle that we are not consciously aware of them, research has identified several different types of nonverbal communication.

1. Facial Expression

Facial expressions are responsible for a huge proportion of nonverbal communication. Consider how much information can be conveyed with a smile or a frown. While nonverbal communication and behavior can vary dramatically between cultures, the facial expressions for happiness, sadness, anger, and fear are similar throughout the world.

2. Gestures

Deliberate movements and signals are an important way to communicate meaning without words. Common gestures include waving, pointing, and using fingers to indicate number amounts. Other gestures are arbitrary and related to culture.

3. Paralinguistics

Paralinguistics refers to vocal communication that is separate from actual language. This includes factors such as tone of voice, loudness, inflection, and pitch. Consider the powerful effect that tone of voice can have on the meaning of a sentence. When said in a strong tone of voice, listeners might interpret approval and enthusiasm. The same words said in a hesitant tone of voice might convey disapproval and a lack of interest.

4. Body Language and Posture

Posture and movement can also convey a great deal on information. Research on body language has grown significantly since the 1970’s, but popular media have focused on the over-interpretation of defensive postures, arm-crossing, and leg-crossing, especially after the publication of Julius Fast’s book Body Language. While these nonverbal behaviors can indicate feelings and attitudes, research suggests that body language is far more subtle and less definitive that previously believed.

5. Proxemics

People often refer to their need for “personal space,” which is also an important type of nonverbal communication. The amount of distance we need and the amount of space we perceive as belonging to us is influenced by a number of factors including social norms, situational factors, personality characteristics, and level of familiarity. For example, the amount of personal space needed when having a casual conversation with another person usually varies between 18 inches to four feet. On the other hand, the personal distance needed when speaking to a crowd of people is around 10 to 12 feet.

6. Eye Gaze

Looking, staring, and blinking can also be important nonverbal behaviors. When people encounter people or things that they like, the rate of blinking increases and pupils dilate. Looking at another person can indicate a range of emotions, including hostility, interest, and attraction.

7. Haptics

Communicating through touch is another important nonverbal behavior. There has been a substantial amount of research on the importance of touch in infancy and early childhood. Harry Harlow’s classic monkey study demonstrated how the deprivation of touch and contact impedes development. Baby monkeys raised by wire mothers experienced permanent deficits in behavior and social interaction.

8. Appearance

Our choice of color, clothing, hairstyles, and other factors affecting appearance are also considered a means of nonverbal communication. Research on color psychology has demonstrated that different colors can invoke different moods. Appearance can also alter physiological reactions, judgment, and interpretations.

Question no 2

Rhetorical theory is based on the available means of persuasion. I.e. A speaker who is interested in persuading his audience should consider 3 rhetorical proofs.

Why is it important than other theories:

This is important because it give more dimensions in the process of communication and makes it more clear and considerable. Communication is not linear but circular, not just sending a message for received but producing a feedback not static but dynamic. Rhetorical theorists give an Rhetorical theory provide an important addition to a communication model for business communicators.

Q2. What makes Rhetorical Theory different from other communication theories? Explain briefly.

Defining Communication Theories

Cognitive Dissonance Theory
Cognitive Dissonance Theory argues that the experience of dissonance (or incompatible beliefs and actions) is aversive and people are highly motivated to avoid it. In their efforts to avoid feelings of dissonance, people will avoid hearing views that oppose their own, change their beliefs to match their actions, and seek reassurance after making a difficult decision.

Communication Accommodation TheoryThis theoretical perspective examines the underlying motivations and consequences of what happens when two speakers shift their communication styles. Communication Accommodation theorists argue that during communication, people will try to accommodate or adjust their style of speaking to others. This is done in two ways: divergence and convergence. Groups with strong ethnic or racial pride often use divergence to highlight ***** identity. Convergence occurs when there is a strong need for social approval, frequently from powerless individuals.

Coordinated Management of MeaningTheorists in Coordinated Management of Meaning believe that in conversation, people co-create meaning by attaining some coherence and coordination. Coherence occurs when stories are told, and coordination exists when stories are lived. CMM focuses on the relationship between an individual and his or her society. Through a hierarchical structure, individuals come to organize the meaning of literally hundreds of messages received throughout a day.

Cultivation AnalysisThis theory argues that television (and other media) plays an extremely important role in how people view their world. According to Cultivation Analysis, in modern Culture most people get much of their information in a mediated fashion rather than through direct experience. Thus, mediated sources can shape people’s sense of reality. This is especially the case with regard to violence, according to the theory. Cultivation Analysis posits that heavy television viewing cultivates a sense of the world that is more violent and scarier than is actually warranted.

Cultural Approach to Organizations The Cultural Approach contends that people are like animals who are suspended in webs that they created. Theorists in this tradition argue that an organization’s culture is composed of shared symbols, each of which has a unique meaning. Organizational stories, rituals, and rites of passage are examples of what constitutes the culture of an organization.

Cultural StudiesTheorists in cultural studies maintain that the media represents ideologies of the dominant class in a society. Because media are controlled by corporations, the information presented to the public is necessarily influenced and framed with profit in mind. Cultural Studies theorists, therefore, are concerned with media influenced and framed with profit in mind. Cultural Studies theorists, therefore, are concerned with media influence and how power plays a role in the interpretation of culture.

DramatismThis theoretical position compares life to a drama. As in dramatic action, life requires an actor, a scene, an act, some means for the action to take place, and a purpose. A rhetorical critic can understand a speaker’s motives by analyzing these elements. Further, Dramatism argues that purging guilt is the ultimate motive, and rhetors can be successful when they provide their audiences with a means for purging their guilt and a sense of identification with the rhetor.

Expectancy Violations TheoryExpectancy Violation Theory examines how nonverbal messages are structured. The theory advances that when communicative norms are violated, the violation may be perceived either favorably or unfavorably, depending on the perception that the receiver has of the violator. Violating another’s expectations may be a strategy used over that of conforming to another’s expectations.

Face-Negotiation TheoryFace-Negotiation Theory is concerned with how people in individualistic and collectivistic cultures negotiate face in conflict situations. The theory is based on face management, which describes how people from different cultures manage conflict negotiation in order to maintain face. Self-face and other-face concerns explain the conflict negotiation between people from various cultures.

GroupthinkThe groupthink phenomenon occurs when highly cohesive groups fail to consider alternatives that may effectively resolve ***** dilemmas. Groupthink theorists contend that ***** members frequently think similarly and are reluctant to share unpopular or dissimilar ideas with others. When this occurs, groups prematurely make decisions, some of which can have lasting consequences.

Muted ***** TheoryMuted ***** Theory maintains that language serves men better than women (and perhaps European Americans better than African Americans or other groups). This is the case because the variety of experiences of European American men are named clearly in language, whereas the experiences of other groups (such as women) are not. Due to this problem with language, women appear less articulate than men in public settings. As women have similar experiences, this situation should change.

The Narrative ParadigmThis theory argues that humans are storytelling animals. The Narrative Paradigm proposes a narrative logic to replace the traditional logic of argument. Narrative logic, or the logic of good reasons, suggests that people judge the credibility of speakers by whether their stories hang together clearly (coherence and whether their stories ring true (fidelity). The Narrative Paradigm allows for a democratic judgment of speakers because no one has to be trained in oratory and persuasion to make judgments based on coherence and fidelity.

Organizational Information Theory This Theory argues that the main activity of organizations is the process of making sense of equivocal information. Organizational members accomplish this sense-making process through enactment, selection, and retention of information. Organizations are successful to the extent that they are able to reduce equivocality through these means.

Relational Dialectics TheoryRelational Dialectics suggests that relational life is always in process. People in relationships continually feel the pull-push of conflicting desires. Basically, people wish to have both autonomy and connection, openness and protective-ness, and novelty and predictability. As people communicate in relationships, they attempt to reconcile these conflicting desires, but they never eliminate their needs for both of the opposing pairs.

The RhetoricRhetorical theory is based on the available means of persuasion. That is, a speaker who is interested in persuading his or her audience should consider three rhetorical proofs: logical, emotional, and ethical. Audiences are key to effective persuasion as well. Rhetorical syllogism, requiring audiences to supply missing pieces of a speech, are also used in persuasion.

Social Exchange TheoryThis theoretical position argues that the major force in interpersonal relationships is the satisfaction of both people’s self-interest. Theorists in Social Exchange posit that self-interest is not necessarily a bad thing and that it can actually enhance relationships. The Social Exchange approach views interpersonal exchange posit that self-interest is not necessarily a bad thing and that it can actually enhance relationships. The Social Exchange approach views interpersonal exchanges as analogous to economic exchanges where people are satisfied when they receive a fair return on their expenditures.

Social Penetration TheoryThis theory maintains that interpersonal relationships evolve in some gradual and predictable fashion. Penetration theorists believe that self-disclosure is the primary way that superficial relationships progress to intimate relationships. Although self-disclosure can lead to more intimate relationships, it can also leave one or more persons vulnerable.

Spiral of Silence TheoryTheorists associated with Spiral of Silence Theory argue that due to their enormous power, the mass media have a lasting effect on public opinion. The theory maintains that mass media work simultaneously with Majority public opinion to silence minority beliefs on cultural issues. A fear of isolation prompts those with minority views to examine the beliefs of others. Individuals who fear being socially isolated are prone to conform to what they perceive to be a majority view.

Standpoint TheoryThis theory posits that people are situated in specific social standpoints-they occupy different places in the social hierarchy. Because of this, individuals view the social situation from particular vantage points. By necessity, each vantage point provides only a partial understanding of the social whole. Yet, those who occupy the lower rungs of the hierarchy tend to understand the social whole. Yet, those who occupy the lower rungs of the hierarchy tend to understand the social situation more fully than those at the top. Sometimes, Standpoint Theory is referred to as Feminist Standpoint Theory because of its application to how women’s and men’s standpoint differ.

Structuration TheoryTheorists supporting the structurational perspective argue that groups and organizations create structures, which can be interpreted as an organization’s rules and resources. These structures, in turn, create social systems in an organization. Structuration theorists posit that groups and organizations achieve a life of their own because of the way their members utilize their structures. Power structures guide the decision making taking place in groups and organizations.

Symbolic Interaction TheoryThis theory suggests that people are motivated to act based on the meanings they assign to people, things, and events. Further, meaning is created in the language that people use both with others and in private thought. Language allows people to develop a sense of self and to interact with others in community.

Uncertainly Reduction TheoryUncertainty Reduction Theory suggests that when strangers meet, their primary focus is on reducing their levels of uncertainty in the situation. Their levels of uncertainty are located in both behavioral and cognitive realms. That is, they may be unsure of how to behave (or how the other person will behave), and they may also be unsure what they think of the other and what the other person thinks of them. Further, people’s uncertainty is both individual level and relational level. People are highly motivated to use communication to reduce their uncertainty according to this theory.

Uses and Gratifications TheoryUses and Gratifications theorists explain why people choose and use certain media forms. The theory emphasizes a limited effect position; that is, the media have a limithe effect on their audiences because audiences are able to exercise control over their media. Uses and Gratifications Theory attempts to answer the following: What do people do with the media?

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Assignment 1 (Fall 2010)
Business Communication-ENG301
Total M arks: 15

Objective:
To assess the students’ comprehension regarding different Communication Theories
and their various aspects.

I nstructions:
1 . No assignment will be accepted via e-mail after the due date.
2 . Plagiarism will NOT be tolerated. Plagiarism occurs when a student uses
work done by someone else without acknowledging the actual author. I t also
means copying and pasting the material from handouts and internet source
without rephrasing it in his/her own words.

Q1. Kinesics behaviour, paralanguage, proximity are some aspects of Non-Verbal
Communication. Discuss all seven aspects of Non-Verbal
Communication. 10

Q2. What makes Rhetorical Theory different from other communication theories?
Explain briefly.5

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