VUsolutions Transferred to AchiKhasi.com

From December 2011, this blog www.VUsolutions.blogspot.com is transferred to http://achikhasi.com/vu/ . So, you may visit http://achikhasi.com/vu/ for latest study related help.

Back to home VUsolutions

VUsolutions Fans Club [join us for MORE solutions]

VUsolutions on Facebook

MKT501 Online Quiz # 3

Tuesday, December 28, 2010 Posted In Edit This
Question # 1 of 15 ( Start time: 05:09:43 AM ) Total Marks: 1

Idea-reducing stage of new product development process is called:

Select correct option:



Concept development

Product concept

Idea screening

Idea generation



Question # 2 of 15 ( Start time: 05:09:58 AM ) Total Marks: 1

A brand which is created and owned by a reseller of a product or service is known as:

Select correct option:



Co-brand

Private brand

Manufacturer's brand

Licensed brand



Question # 3 of 15 ( Start time: 05:10:16 AM ) Total Marks: 1

In BCG matrix, products with low market share and low market growth are referred to as:

Select correct option:



Dogs

Question marks

Cash cows

Stars



Question # 4 of 15 ( Start time: 05:11:20 AM ) Total Marks: 1

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?

Select correct option:



Introduction

Growth

Maturity

Decline



Question # 5 of 15 ( Start time: 05:11:36 AM ) Total Marks: 1

Which of the following is used to test the customer preference about the new product design?

Select correct option:



Concept testing

Conjoint analysis

Beta testing

Business Analysis



Question # 6 of 15 ( Start time: 05:11:51 AM ) Total Marks: 1

Identify which of the following is an aggressive strategy.

Select correct option:



Intensification

Diversification

Harvesting

Vertical integration



Question # 7 of 15 ( Start time: 05:12:07 AM ) Total Marks: 1

Which of the following are the costs that do not vary with production or sales level?

Select correct option:



Fixed cost

Variable cost

Target cost

Total cost



Question # 8 of 15 ( Start time: 05:13:07 AM ) Total Marks: 1

All of the following are reasons, people will buy a premium priced product, EXCEPT:

Select correct option:



Self-interest

Flawless performance

Sign of self-worth

Indication of good quality



Question # 9 of 15 ( Start time: 05:13:24 AM ) Total Marks: 1

Which of the following can be used to improve the customer’s viewpoint about firm’s products and services?

Select correct option:



Experiential innovation

Customer interface

Experiential world of customers

Building experiential platform



Question # 10 of 15 ( Start time: 05:13:39 AM ) Total Marks: 1

What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000?

Select correct option:



50

100

150

200



Question # 11 of 15 ( Start time: 05:14:20 AM ) Total Marks: 1

For which of the following price wars are good in the short run?

Select correct option:



Retailers

Competitors

Customers

Companies



Question # 12 of 15 ( Start time: 05:15:27 AM ) Total Marks: 1

Which of the following is the first step in the new product development process?

Select correct option:



Idea generation

Idea development

Idea screening

Idea testing



Question # 13 of 15 ( Start time: 05:15:42 AM ) Total Marks: 1

Warehousing facility to channel members is an example of:

Select correct option:



Seasonal discount

Trade discount

Quantity discount

Cash discount



Question # 14 of 15 ( Start time: 05:16:57 AM ) Total Marks: 1

Tight cost control is associated with which of the following strategy?

Select correct option:



Market segmentation strategy

Market dominance strategy

Differentiation strategy

Cost leadership strategy



Question # 15 of 15 ( Start time: 05:17:13 AM ) Total Marks: 1

Which of the following gives the exact position of a company’s product with respect to market?

Select correct option:



Market analysis

Consumer analysis

Macro analysis

Micro analysis

Back to home VUsolutions

Shaadi.com: Just create ur account & find ur partner or EARN money, its reall & EASY

VUsolutions Followers (Join NOW and Get Extra Benefits)

Install LATEST toolbar having lot of features - GET solutions on Desktop

toolbar powered by Conduit
Caliplus 300x250 NoFlam VitoLiv 468x60 GlucoLo