Mkt501 Final Term Current Paper (Feb 2011)
Saturday, February 12, 2011 Posted In .Final Term Exam (Feb 2011) Edit ThisCan a person reach self-actualization without meeting the lower level of needs? Briefly explain it.
Question No: 50 ( Marks: 3 )
What are the different functions performed by the wholesalers?
Question No: 51 ( Marks: 5 )
The main focus of small businesses lies in publicity than public relations, why so?
Question No: 52 ( Marks: 5 )
Why studying consumer behavior is important for marketers?
Question No: 53 ( Marks: 5 )
While starting the process of negotiation what points will you keep in mind during the process of negotiation?
Question No: 49 ( Marks: 3 )
How the performance of a supply chain can be measured? Mention any three points.
Question No: 50 ( Marks: 3 )
What is the purpose of marketing research?
Question No: 51 ( Marks: 5 )
A company is using sales force automation system and aims to increase customer's satisfaction. How sales force automation system can be helpful in attaining customer's satisfaction?
Question No: 52 ( Marks: 5 )
How public relations are helpful in creating goodwill for organizations?
Question No: 53 ( Marks: 5 )
Differentiate between economic and psychological models.
Explain situations where a company may NOT need to have a distribution channel. 3marks
Explain why non profit organizations need to do SWOT analysis. 3marks
Explain safety needs. give atleast 4 exapmles. 5marks
explain why promotion is a weak area of wholsalers. 5marks
Cell phones n video games have now become mass media. Justify this with logical reasons. 5marks