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Mgt603 Assignment No. 1 solution

Tuesday, April 19, 2011 Posted In Edit This
Assignment # 1 (20 marks)

Suppose, you are the owner of ‘Khaalis Foods Ltd’, a new company planning to produce dairy products.

A) You are required to develop a Mission Statement for your company that must include the following nine components:

• Customers
• Products or services
• Markets
• Technology
• Survival, growth, and profitability
• Philosophy
• Self-Concept
• Concern for public image
• Concern for employees
 
B) Explain whether the Mission Statement (developed by you in the first part of this assignment) supports ‘Customer Orientation’ or not. Give reasons to justify your answer.
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Solution:



Mission Statement
At Khalis Foods Ltd, we believe that research can help us make better food so that people live a better life. 

Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs. In addition to Nutrition, Health and Wellness, Khalis Foods' products bring consumers the vital ingredients of taste and pleasure.

As consumers continue to make choices regarding foods and beverages they consume, Khalis Foods help provide selections for all individual taste and lifestyle preferences.

Research is a key part of our heritage at Khalis Foods and an essential element of our future. We know there is still much to discover about health, wellness and the role of food in our lives, and we continue to search for answers to bring consumers Good Food for Good Life

B)

It includes all the aspects of a good mission statement as a good mission statement reflects the anticipations of customers. Rather than developing a product and then trying to find a market, the operating philosophy of organizations should be to identify customers' needs and then provide a product or service to fulfill those needs.

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Solution: A)

Mission Statement of Khaalis Foods Ltd

Khaalis Foods Ltd Is committed to boast in the market with economical pricing and huge distribution channel. We are striving to provide best quality dairy products to enable people to live a healthier life in Pakistan.



Question # 1 Solution:-

Our Mission Statement is the roots of what we were founded on, and our pledge to continue to be. It is more than just a plaque on a wall to us; it is what we embrace as critical in our daily operations and how we value the people, investors and Franchise Partners who join our team.

Our mission is:

To provide a better fast food in a fun environment where our customers can get an energetic lift during their busy days.

To develop a profitable and growing company based on the energy, integrity and knowledge of our people, partners and investors.

To create a work environment that rewards and coaches our people so that we provide the absolute best in customer success and in giving back to our community.

Question # 2 Solution:-

A customer orientation strategy is the way that a business focuses its product or service to consumers. There are many specific ways of doing this, but in general there are three ways that you can orient a product to consumers: aiming at price sensitive customers, aiming at quality sensitive customers and aiming at niche customers. Understanding these three strategies will help you choose which one best suits your own organization.

For justification of this answer see Question # 1 the 1st line of Our Mission is

::::::::::::::::::::::::::::::::::
A)You are required to develop a Mission Statement for your company
that must include the following nine components:

Following Mission Statement of Khaalis Food limited company is contain nine
elements Khaalis food mission is to make, distribute and sell the finest quality all natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. To operate the company on a sound financial basis of profitable growth, increasing value for our shareholders, and creating career opportunities and financial rewards for our employees. To operate the Company in a way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of a broad community local, national and international.

B) Explain whether the Mission Statement supports ‘Customer Orientation’ or not.
Give reasons to justify your answer?

In my point of view Mission statement supports customer orientation.
Now business are not run for the sake of money and short term financial benefits only but for a long time sustainable growth and development. Now the only focus of all business missions is CUSTOMER and Customer Satisfaction.
It is the customer who determines what a business is. It is the customer alone
whose willingness to pay for a good or service converts economic resources into wealth and things into goods.
A good mission statement reflects the anticipations of customers. Rather than
developing a product and then trying to find a market, the operating philosophy of organization should be to identify customer’s need and then provide a product or service to fulfill those needs.

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Mission Statement 

A mission statement defines what an organization is, why it exists, its reason for being. At a minimum, your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate. Mission statements are documents that are intended to serve as a summary of a business's goals and values. We manufacture products on modern machineries which are technologically sophisticated. Our motto is to provide best quality products and also take into account the environment safety and general public along with taking care of social responsibility. Promoting active involvement and giving rewards to our employees. Our Commitment to ourselves is to get distinctive competence and attain maximum market share and celebrating our accomplishments. We are assuring career opportunities by sustaining growth and financial strength. Financial stability is the result of our services and our shareholders because we also want to maximize the share holder’s wealth.

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