Mgt301 VU Midterm Current Paper (May 2011)
Friday, May 13, 2011 Posted In .Midterm May 2011 Edit ThisDefine Business Market...What are the characteristics of Business Market
What do u understand by business market and Business buying process?
What are the three main steps which planners should think about?
28 mcq's mostly from past papers, 4 subjective ques
Why it is important to divide international market into segments? (3 marks)
What are the uses of market research? (3 marks)
What are the advantages and disadvantages of micro-environment marketing? (5 marks)
sorry I forget 1 question of 5 marks
Total question 32
Total mcq 28
Two question 3 marks
Two question 5 marks
22 mcqs old papers and 6 mcqs new
what is a difference between idea generation and idea screening 3 marks
New product development related question 3 marks
Define the marketing research and describe four marketing research 5 marks
last question 5 marks
Define Business Market...What are the characteristics of Business Market
What do u understand by business market and Businesss buying process?
What are the three main steps which planners should think about?
28 mcq's mostly from past papers, 4 subjective ques
Why it is important to divide international market into segments? (3 marks)
What are the uses of market research? (3 marks)
What are the advantages and disadvantages of micro-environment marketing? (5 marks)
sorry I forget 1 question of 5 marks