STA301 Assignment No. 4 solution

Thursday, June 30, 2011 Posted In STA Edit This

Assignment No.4 (Course STA301)

Spring 2011 (Total Marks 30)

Deadline

Your Assignment must be uploaded/ submitted before or on

30^th June, 2011

STUDENTS ARE STRICTLY DIRECTED TO SUBMIT THEIR ASSIGNMENT BEFORE OR BY DUE DATE. NO ASSIGNMNENT AFTER DUE DATE WILL BE ACCEPTED VIA E.MAIL).

Rules for Marking

It should be clear that your Assignment will not get any credit IF:

The Assignment submitted, via email, after due date.
The submitted Assignment is not found as MS Word document file.
There will be unnecessary, extra or irrelevant material.
The Statistical notations/symbols are not well-written i.e., without using MathType software.
The Assignment will be copied from handouts, internet or from any other student’s file. Copied material (from handouts, any book or by any website) will be awarded ZERO MARKS. It is PLAGIARISM and an Academic Crime.
The medium of the course is English. Assignment in Urdu or Roman languages will not be accepted.
Assignment means Comprehensive yet precise accurate details about the given topic quoting different sources (books/articles/websites etc.). Do not rely only on handouts. You can take data/information from different authentic sources (like books, magazines, website etc) BUT express/organize all the collected material in YOUR OWN WORDS. Only then you will get good marks.

Objective(s) of this Assignment:

The assignment is being uploaded to build up

The concepts of students regarding the Application of sampling distributions in Estimation
The students’ BASIC concept regarding the Estimation of parameters and Hypothesis testing
To enable the students that how to check a of good point estimator for estimation purpose.

Assignment 4 (Lessons 31-38)

Question 1: Marks:5+2+3=10

(a) Suppose we have two independent random variables X and Y. Let X follows Normal distribution with mean 0 and variance 4; Y also follows Normal distribution with mean 1and variance 9. A random sample of 10 observations is taken from each variable; then find

(b) What will be the value of population standard deviation if the size of the simple random sample is 25 and standard error of the mean is 2?

(c) Why the Z test is usually inappropriate for small sample size? Give reasons in support of your answer.

Question 2: Marks:4+6=10

(a) When setting two sided

) %, confidence interval for

, based on a random sample of size n from a normal population, how the following changes will effect the length of the confidence interval for

(assuming all other quantities remain fixed)

increasing
increasing
increasing
decreasing n

(b) Suppose that the workers of factory B believe that the average income of the workers of factory A exceeds their average income. A random sample of workers is drawn from each of the two factories, and the two samples yield the following information:

Factory	Sample Size	Mean	Variance
A	160	12.80	64
B	320	11.25	47

Test the above hypothesis? Also interpret your result.

Question 3: Marks:5+5=10

(a) In a random sample of 150 persons having their lunch at the University cafeteria on meatless day it was observed that 20 percent preferred vegetable dishes.

Find 95% confidence interval for P (proportion of those who preferred vegetables)
How large a sample is needed, if we want to be 98% confident that our estimate of P is within 0.01?

(b) Let

denote a random sample from the Poisson distribution

Find the moment estimator of t.

SOLUTION:

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Mgt611 GDB No. 3 - solution soon

Thursday, June 30, 2011 Posted In MGT Edit This

Semester “Spring 2011”

“Business & Labor Laws (MGT611)”

This is to inform that Graded Discussion Board (GDB) has been opened according to the following schedule

Schedule

Opening Date and Time

June 30, 2011 At 12:01 A.M. (Mid-Night)

Closing Date and Time

July 04, 2011 At 11:59 P.M. (Mid-Night)

Note: No extra or bonus/grace period is available for attempting GBD.

Discussion Question

Please carefully go through the following two cases and discuss your answer with logical reasons. Also note that your discussion should be to the point and free from any copied material. Case 01: Ihsan promises to sell his car to Naveed after a week for Rs 190000/= and hands over its possession to Naveed at the time of promise. Naveed takes the car to his home and parks it in his garage. After two days, weak pillars of garage fall and seriously damage the car. In your opinion who has sustained the loss and why? Case 02: Zafaryab after buying car from Zameer, for Rs 150000/=, leaves it with him who has promised to deliver it after two weeks. Zameer after a week goes to Peshawar from Islamabad and there he faces an accident which damages the car. In your opinion who has sustained the loss and why?

Instructions:

Read the following instructions before giving your comments on GDB:

Use the font style “Times New Roman” and font size “12”.

Your answer should be relevant to the topic i.e. clear and concise.

Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.

Books, websites and other reading material may be consulted before posting your comments but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0).

Obnoxious or ignoble answer should be strictly avoided.

Fin611 GDB No. 3 - solution soon

Thursday, June 30, 2011 Posted In Fin Edit This

Semester “Spring 2011”

“Subject Name (FIN611)”
This is to inform that Graded Discussion Board (GDB)
Has been opened according to the following schedule

Schedule

Opening Date and Time
June 30 , 2011 At 12:01 A.M. (Mid-Night)

Closing Date and Time July 04 , 2011 At 11:59 P.M. (Mid-Night)

Note: No extra or bonus/grace period is available for attempting GBD.

Discussion Question

The extracts from the draft balance sheet of Holding Company Limited as on 31st December, 2010 are:

Fixed asset Rs. 2,000; Investment in Subsidiary Company Limited Rs. 1,000; Current assets Rs.800; Share capital Rs. 2,400; Reserves Rs. 1,200; and Current liabilities Rs. 200.

The balance sheet of Subsidiary Company Limited revealed some of the following item on the similar date:

Fixed asset Rs. 900; Current assets Rs.300; Share capital Rs. 600; Reserves Rs. 400; and Current liabilities Rs. 200

The Holding Company Limited has acquired 90% share of the Subsidiary Company Limited on 1st January, 2010 when Subsidiary company’s reserves were worth Rs. 240. Goodwill impaired with Rs. 66 during the year.

Required: Calculate the amount of Goodwill, Group reserves and Minority interest to be appeared in the consolidated balance sheet of the Holding Company Limited as on 31st December, 2010.

Instructions:
Read the following instructions before giving your comments on GDB:

1.Use the font style “Times New Roman” and font size “12”. 2.Your answer should be relevant to the topic i.e. clear and concise. 3.Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.4.Books, websites and other reading material may be consulted before posting your comments but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0). 5. Obnoxious or ignoble answer should be strictly avoided.

Eng201 Assignment No. 4 Solution

Thursday, June 30, 2011 Posted In eng Edit This

Last date 1 july

Question No.1 (10)As a Marketing Manager of Mellow Beverage Company, you have to introduce your latest soft drink to Cafeteria Administration, University of Management and Technology Lahore. You have to make use of at least three Visual Aids to reinforce your viewpoint. What sort of Visual aids will you employ to make your presentation more persuasive? Give at least three reasons for selecting these aids.

Question No.2 (5)
Choose the adjective modifiers, adverb modifiers and dangling modifiers from the given paragraph.

Elizabeth, who just wanted a quick lunch to reach her office to attend an urgent meeting, quickly dropped her fork on the dining table. She had to drive the car speedily to reach her office in time. She saw an accident driving down the road which made her a bit more upset. When she reached her office, freshly painted, John, the painter, left the room to dry. She opened the door lazily, put her purse on the table and sat in the chair.

SOLUTION:

Question No.1 (10)

As a Marketing Manager of Mellow Beverage Company, you have to introduce your latest soft drink to Cafeteria Administration, University of Management and Technology Lahore. You have to make use of at least three Visual Aids to reinforce your viewpoint. What sort of Visual aids will you to make your presentation more persuasive? Give at least three reasons for selecting these aids.

Visual Aids: Moreover good business ethics demand you chose a form of visual aid that will not mislead your audience.

As a Marketing Manager of Mellow Beverage Company, I ll employ following Visual aids to make presentation more persuasive

Pictographs:
Reason to adopt : Pictographs are a special kind of bar graph in which the bars are replaced by drawings that represent the thing being described. The chief advantage of the pictograph is that it uses drawings to symbolize concretely the quantities you are talking about in your graph. You will find pictographs especially useful where you want to do one or both of the following: • Emphasize the practical consequences of the data represented. • Make your data visually interesting and memorable.

Pie Charts
Reason to adopt : Pie charts are unsurpassed in their ability to depict the composition of a whole. For example, to show how much each of several food sources contributes to the total amount of dietary fat consumed by the average American.

Budget statements:
Reason to adopt :A budget statement is a table that shows how money will be gained or spent. It may be very simple or very elaborate depending on your reader’s needs. On the job, you can use budget statements in the following situations: • To explain the expenses involved with a project purchase • To summarize the savings to be realized by following a recommendation you are making • To report the costs that have been incurred by a project for which you have responsibility • To explain the sources of revenue associated with some project or activity.

Question No.2 (5)
Choose the adjective modifiers, adverb modifiers and dangling modifiers from the given paragraph.

Elizabeth, who just wanted a quick lunch to reach her office to attend an urgent meeting, quickly dropped her fork on the dining table. She had to drive the car speedily to reach her office in time. She saw an accident driving down the road which made her a bit more upset. When she reached her office, freshly painted, John, the painter, left the room to dry. She opened the door lazily, put her purse on the table and sat in the chair.

Adjective modifiers :

Quick lunch

urgent meeting,

dining table.

Adverb modifiers:

quickly dropped

drive the car speedily

freshly painted,

opened the door lazily

Dangling modifiers:

, who

which

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adjective modifiers, adverb modifiers and dangling modifiers

Elizabeth, who just wanted a quick lunch to reach her office to attend an urgent meeting, quicklydropped her fork on the dining table. She had to drive the car speedily to reach her office in time. She saw an accident driving down the road which made her a bit more upset. When she reached her office, freshly painted, John, the painter, left the room to dry. She opened the door lazily, put her purse on the table and sat in the chair.

please follow the colour scheme to understand the solution
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Idea for the question no. 1
Why use visual aids during a presentation?
 Reinforce your message
 Clarify points
 Add impact and interest

Visual Aids to Consider
Graphs Charts Flipcharts
Transparencies Photos Posters
Video clips Hand outs PowerPoint

Bar Graphs
they represent the data in linear form that helps to improve the understand of a layman.

Histograms
they represent the data in chronic series that helps to improve the comparison statement

Videos/photos
use of video and photos help to increase the viewers' interest and to convince them over a proposed idea...

CS403 GDB Solution

Thursday, June 30, 2011 Posted In CS and IT Edit This

Please Post here GDB solutionHave an excellent Database application (Front End Application) reduce the need of efficiently designed Database?

Part A: – Yes / No [1 Mark]

Part B: – Justify your selection in three (3) to four (4) lines at max of GDB post. [4 marks]

Solution:

Part A: – Yes / No [1 Mark]

Part B: – Justify your selection in three (3) to four (4) lines at max of GDB post. [4 marks]

Part A: No
Part B: making excellent front is one and designing Database efficiently is other. We have to work on both ends for deliverance of a Complete software solution Also according to my point of view if we designed a well-structured database only then we can make well integrated (database) front-end.Therefore it is always important to make an efficient, well-structured, well-relational database and we always need to put effort on making the database.i thought front-end does not reduce our effort and need of making efficient designed Database.

Phy301 GDB

Wednesday, June 29, 2011 Posted In PHY Edit This

Do you agree that Temperature has significant effect on most of the Diode characteristic? Elaborate your answer by describing the effect of temperature on diode when diode is in Forward biased mode and when in Reversed biased mode.

Mgt111 GDB No. 3 - solution soon

Wednesday, June 29, 2011 Posted In MGT Edit This

Today’s organizations are facing challenges on many fronts. One of these challenges is security of information. NADRA is one of such organizations in Pakistan that has made tremendous efforts to ensure security of information. All employees in organizational hierarchy starting from front desk officer to data entry operator, to manager, ensure that there is no leakage of information to any one in anyway. Therefore, information remains property of only relevant employees.

You are required to identify the concept explained in the above mentioned scenario. Also identify the means and tools by which organizations ensure security of information to bring about maximum effectiveness in its communication processes.

Last date 1st july

CS601 Assignment No. 5 solution

Wednesday, June 29, 2011 Posted In CS and IT Edit This

Assignment # 5

Instructions :
Your assignment must be uploaded/submitted before or on 28th June 2011.
• Your assignment must be in .doc format.(Any other formats like scan images, PDF, Zip, rar, bmp, docx etc will not be accepted)
• Save your assignment with your ID (e.g. bc020200786.doc).
• No assignment will be accepted through email.
It should be clear that your assignment will not get any credit if:
• The assignment is submitted after due date.
• The submitted assignment does not open or file is corrupted.
• Your assignment is copied from internet, handouts or from any other student (Strict disciplinary action
will be taken in this case).
Question 1: [5]
How ZigBee is taken as a unique and better wireless technology for the data communication over the internet?

Question 2: [5]
Differentiate between Zigbee and other wireless communication technologies.

Question 3: [5]
How Zigbee technology ensures Reliable and secures data communication in wireless networks?

Note:
• Your answer must follow the below given specifications. Marks will be deducted if you do not follow
these instructions.
• Font style: “Times New Roman”
• Font color: “Black”
• Font size: “12”
• Bold for heading only.
• Font in Italic is not allowed at all.
• You should consult recommended books to clarify your concepts.
• It’s better for you to submit the assignment well before the deadline.
• Do not put any query at MDB about this assignment, if you have any query then email at CS601@vu.edu.pk

Solution:

Question 1: How ZigBee is taken as a unique and better wireless technology for the data communication over the internet?

Answer:

Zigbee technology is unique and better wireless technology for data communication due to following reasons:

1. Its centralization control system reduces the man power.

2. It allows wireless networking to connect several units through one button.

3. It helps to monitor the activities in a better way.

4. It saves the wireless networking from short circuiting.

5. The ZigBee technology devices are based on low power consumption therefore are

reliable, therefore can run for long duration.

6. Zigbee technology used in the remote control devices helps to control the function at a

specific range.

7. Its Bluetooth application gives a unique feature of transferring information or data

from one place to another in a far better way than Bluetooth itself.

8. The low cost allows the technology to be used widely in wireless control and

monitoring applications.

Q. 2 Differentiate between Zigbee and other wireless communication technologies?

Answer:

ZigBee and Other wireless communication technologies:

Zigbee is designed around low power consumption which increases battery life while others use high power.

Zigbee provides network security and application support services better than others.

It provides low cast in contrast to others high cost.

Using Mesh networking standard it provides reliability and larger range better than any other wireless network.

Zigbee devices use small transmitters for communication with the central computer.

It also publishes application profiles that allow multiple OEM vendors to create interoperable products.

It is the newest and provides specifications for devices that have low data rates, consume very low power.

ZigBee devices are limited to low throughput of 250kbps at 2.4GHz while others provide high data rate i.e. Bluetooth up to 1Mbps and Wi-Fi up to 54Mbps.

Finally it provides remote monitoring and manipulation.

Bluetooth provides high data rate of 1Mbps at 2.4GHz.

Q. 3 How Zigbee technology ensures Reliable and secures data communication in wireless networks?

Answer:

ZigBee technology uses security model of the IEEE 802.15.4 MAC sub layer which specifies following security services:

1. It maintains a list of trusted devices within the network

2. In this technology encryption standard is increased

2. It saves data from modifying by different parties..

3. It gives sequential freshness to reject data frames that have been replayed

4. Controller compares the freshness value with the last known value from the device.

The actual security implementation is specified by the implementer using a standardized tool box of ZigBee security software.

for another solution with images: Click here to download solution in MS Word format, CS601 Assignment vusolutions

you may use the following login and password to download on docstoc:

1. user name: vusolutions1

password: mba123

CS507 Graded GDB solution

Wednesday, June 29, 2011 Posted In CS and IT Edit This

Graded MDB

Dated: Jun 27, 11Graded MDB Topic

All the Students of CS507 are directed to participate in the Graded MDB which will be opened from July 04, 2011 to July 06, 2011. This GMDB has 5% weightage in the final score, so all the students are advised to participate in it.

Note: Your answer must not be greater than 100 words.

Company Overview:

Ibrahim industries Inc. started in 1999 as a whole sale distributor of auto parts. In 2004 the Ibrahim industry expended its business internationally. Today, its annual sales have been increased to 100M$.

Current infrastructure of the company:

Distributor centers: 10
Retail outlets: 4
Dealerships: 1000

Challenges faced by the Ibrahim industries:

Now invoicing, paying to the suppliers, and purchasing have been distributed to the various distributed center. The company wants a perfect accounting system that maintains consistency of the transactions at all the distributed centers.

The business information has been maintained on four different ARE (information systems) creating complexity that’s why an integrated solution is required.

The number of employees has also been increased so it’s difficult to keep record of every employee at every location and interacting with them.

The company needs an online inventory tracking system to interact with 10 distributer centers.

As the company has increased its business growth so it also requires a warehouse to take efficient business decisions.

The main focus of the company is to handle supply chain management efficiently.

Question:

As an IT consultant of Ibrahim industries, provide a solution to handle all the challenges.
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SOLUTION:

As the Ibrahim Industries is facing many challenges regarding their overall progress and organizational development they required an “ERP” to achieve their organizational goals where the basic steps involved in development of ERP are

Connect Existing modules/system
o The concept is to maximize the use of existing systems ali frooq and minimize the changes, because the old systems were built/developed over a number of years encompassing technologies and platforms of various specifications

Use Supply Chain Management (SCM) Software
o Using SCM software will reduce uncertainty and risks in the supply chain thereby positively affecting inventory levels, cycle time, business processes.

Mth202 Assignment No. 5 Solution

Tuesday, June 28, 2011 Posted In Mth Edit This

Assignment#5 Of MTH202 (Spring 2011)

Maximum Marks: 15
Due Date: June 28, 2011

DON’T MISS THESE: Important instructions before attempting the solution of this assignment:
•To solve this assignment, you should have good command over 31 -35 lectures.
• Try to get the concepts, consolidate your concepts and ideas from these questions which you learn in the 31 to 35 lectures.
• Upload assignments properly through LMS, No Assignment will be accepted through email.
• Write your ID on the top of your solution file.
• Don’t use colorful back grounds in your solution files.
• Use Math Type or Equation Editor etc for mathematical symbols.
• You should remember that if we found the solution files of some students are same then we will reward zero marks to all those students.
• Try to make solution by yourself and protect your work from other students, otherwise you and the student who send same solution file as you will be given zero marks.
• Also remember that you are supposed to submit your assignment in Ms-Word format any other like scan images etc will not be accepted and we will give zero marks correspond to these assignments.

Question 1; Mark: 5
A company manager wants to hire 4 people from a group of 10 applicants, 4 men and 6 women, all of whom are equally qualified to fill the position. If he selects the four at random, what is the probability that
i. All four will be women
ii. At least two will be men?

Question 2; Marks: 5
How many ways are there to select a committee to develop a discrete mathematics course at a university if the committee is to consist of four faculty members from the mathematics department and three from the computer science department, if there are 10 faculty members of the mathematics department and 12 of the computer science department?
Question 3; Marks: 5
Suppose that there are 1807 students at university. Of these, 453 are taking a course in computer science, 567 are taking a course in mathematics, and 299 are taking a courses in both computer science and mathematics .How many are not taking a course in either computer science or in mathematics?

SOLUTION:

A company manager wants to hire 4 people from a group of 10 applicants, 4 men and 6 women, all of whom are equally qualified to fill the position. If he selects the four at random, what is the probability that

All four will be women
At least two will be men?

C(10,4)

=10!/4!(10-4)!

=10*9*8*7*6*! / 4*3*2*1*(6!)

=5040*6*5*4*3*2*1 / 24*6*5*4*3*2*1

=5040*720 / 24*720 =362800 / 17280

=210

C(6,4)

=6!/4!(6-4)!

=6*5*4*3*2*1 / 4*3*(2!)

=720 / 24(2*1) =720/48

=15

C(8,2)

=8! / 2!(8-2)! =8*7*6*5*4*3*2*1 / 2 *1(6!)

=40320 / 2(720)

=28

Question 2; Marks: 5
How many ways are there to select a committee to develop a discrete mathematics course at a university if the committee is to consist of four faculty members from the mathematics department and three from the computer science department, if there are 10 faculty members of the mathematics department and 12 of the computer science department?

C(12,4).C (10,3)

=12! / 4! (12-4)! . 10! / 3! (10-3)!

=12*11*10*9*8! / 4*3*2*1(8!). 10*9*8*7! / 3*2*1 (7!)

=11880 / 24 .720/6

=495.120

=59400

Question 3; Marks: 5
Suppose that there are 1807 students at university. Of these, 453 are taking a course in computer science, 567 are taking a course in mathematics, and 299 are taking a courses in both computer science and mathematics .How many are not taking a course in either computer science or in mathematics?

N(U)=1807

N(C)=453

N(m)=567

N(C ∩ m)=299

N(cUm)=?

N(cUm)=n(C)+n (m) –n (C∩m)

=453+567-299

=721

N(cUm)-n(U) –n (cUm)

=1807-721

=1088
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Another solution: Mth302 Assignment vusolution

CS301- Data Structures Assignment No. 4 (June 2011) - solution

Tuesday, June 28, 2011 Posted In CS and IT Edit This

Assignment No. 04
SEMESTER Spring 2011
CS301- Data Structures

Total Marks: 30

Due Date: 28/06/2011

Consider the following phrase:

welcome to virtual university

There are total 29 characters in it; 26 alphabets and 3 spaces

Draw frequency table [5 marks]

Draw Huffman tree [10 marks]

Determine Huffman code for each character [5 marks]

Encode the above phrase using Huffman codes calculated above [5 marks]

Encode the above phrase using ASCII codes [5 marks]

Lectures Covered: This assignment covers Lecture # 25-26

Deadline: Your assignment must be uploaded/submitted at or before 28-June-2011.

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SOLUTION:

Click here to download solution, CS301 Assignment Solution

HRM627 GDB No. 3 Announced

Tuesday, June 28, 2011 Posted In HRM Edit This

Semester “Spring 2011”
“Human Resource Development (HRM 627)”

This is to inform that Graded Discussion Board (GDB-2) will be opened according to the following schedule

Opening Date and Time:
30th June , 2011 At 12:01 A.M. (Mid-Night)

Closing Date and Time:
04th July , 2011 At 11:59 P.M. (Mid-Night)

Topic/Area for Discussion
“Minority discrimination”

Note: The discussion question will be from the area/topic mentioned above. So start learning about the topic now.

Mth401 Assignment No. 5 solution

Monday, June 27, 2011 Posted In Mth Edit This

Last Date: 29 June 2011

Click the below link for solution:
VUsolutions Mth401 Assignment Solution

Mkt501 GDB No. 2 solution

Monday, June 27, 2011 Posted In Mkt Edit This

Semester “Spring 2011”
“Marketing Management (MKT501)” This is to inform that next Graded Discussion Board (GDB) will be opened according to the following schedule
Schedule
Opening Date and Time	Jun 23, 2011 At 12:01 A.M. (Mid-Night)
Closing Date and Time	Jun 27, 2011 At 11:59 P.M. (Mid-Night)
Topic/Area for Discussion
“Promotion Mix”

It was published in The Daily News that a Brigadier was using security alarm product of XYZ Company for personal car. Once he visited a market for shopping and parked his car out side the shopping mall. During the shopping the security alarm echo alerted his mind that there was a problem with his vehicle. Before, the Brigadier turned back, the traffic policy warden was inquiring the event from the market visitors. People were reporting there was a suspicious person who was trying to unlock the car but due to efficient security system he could not and vanished. Brigadier recorded his message that if he had not used the specific security system of particular company, he would have lost his car.

Discuss with logical reasons which type of promotion mix tool is presented in above scenario?

SOLUTION:

Public RelationsCompanies cannot survive in isolation they need to have a constant interaction with customers, employees and different stakeholders. This servicing of relation is done by the public relation office. The major function of the public relation office is to handle press releases, support product publicity, create and maintain the corporate image, handle matters with lawmakers, guide management with respect to public issues.

Companies are looking at ways to converge with functions of marketing and public relation in marketing public relation. The direct responsibility of marketing public relation (MPR) is to support corporate and product branding activities.

MPR is an efficient tool in building awareness by generating stories in media. Once the story is in circulation MPR can establish credibility and create a sense of enigma among sales people as well as dealers to boost enthusiasm. MPR is much more cost effective tool than other promotional activities.

and

http://www.slideshare.net/2cdude/promotion-mix-3936058 slide 12

And

http://www.ehow.com/about_6739541_de...marketing.html
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Public Relations
Companies cannot survive in isolation they need to have a constant interaction with customers, employees and different stakeholders. This servicing of relation is done by the public relation office. The major function of the public relation office is to handle press releases, support product publicity, create and maintain the corporate image, handle matters with lawmakers, guide management with respect to public issues.

Companies are looking at ways to converge with functions of marketing and public relation in marketing public relation. The direct responsibility of marketing public relation (MPR) is to support corporate and product branding activities.

MPR is an efficient tool in building awareness by generating stories in media. Once the story is in circulation MPR can establish credibility and create a sense of enigma among sales people as well as dealers to boost enthusiasm. MPR is much more cost effective tool than other promotional activities.

:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

Promotion is one of the four aspects of Marketing and the other three parts of the marketing mix are product management, pricing, and distribution. Promotion involves disseminating information about a product, product line, brand, or company. Promotion comprises four subcategories:

> Advertising
> Personal selling
> Sales promotion
> Publicity and public relations

The specification of these four variables creates a promotional mix or promotional plan. A promotional mix specifies how much attention to pay to each of the four subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.

In our scenario of Brigadier’s car is the promotion mix tool is

Mind Share

One of the main objectives of advertising and promotion is to establish what is called mind share (or share of mind) When people think of examples of a type or category of product, they think of a limited list (referred to as an evoked set). Any product included in an evoked set has mind share Mind share can be established to a greater or lesser degree depending on market segment. A similar concept is top of mind. The more easily you remember a brand, the closer it is to your top of mind. This implies that you have not forgotten or buried the information.

Dominant mind share: A brand may achieve dominant mind share when it is associated with a whole category of products, but has not necessarily become a generic term for these products.

Justification: In our scenario the Brigadier is dominated by the mind share tool of the specific company and hence is completely satisfied with the service and the name of the company.
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SALE PROMOTION TOOL
According my point of view in the above discussion the sales promotion tool is use because the sales promotion is “non-personal promotional efforts that are designed to have an immediate impact on sales” in today modern era the advertising is sprouting even further with revolutionary” promotion that involves unusual approaches such as stage encounters in public places give away of product such as car covered with a brand communication, and interactive advertising where the viewed become part of advertising message, company also try to promote his brand with the help of practical examples.

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Assignment No.4 (Course STA301)

Spring 2011 (Total Marks 30)

Deadline

Rules for Marking

Objective(s) of this Assignment:

Last date 1 july

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