Mkt621 Assignment No. 1 Fall 2011 - Solution soon
Monday, November 14, 2011 Posted In Mkt Edit ThisSEMESTER FALL 2011
Advertising & Promotion (MKT621)
Assignment No. 01
Due Date: Nov 16, 2011 Marks: 15
THE CASE:
Sukan & Simmer Ltd has over 6 years experience in the fashion accessories profession, and supplies eel skin bags and purses to clients in London, Dubai, Australia, Spain, France Japan and India. The company is located in London.
Sukan & Simmer designs a range of eel skin bags and purses that make a great contribution to the world of fashion and style. People feel pride being the user of Sukan & Simmer's products. The product range includes a wide variety of precious stone color bags and purses. The products are available on the website and in boutiques worldwide. The company offers a wide range of eel skin bags and purses, which are designed to be an affordable luxury for any fashion focused individual.
Eel skin bags are lightweight and very flexible yet incredibly strong. Eel skin is 2-3 times stronger than regular leather of the same thickness and becomes even more flexible with continued use. Sukan & Simmer has an expanding group of customers worldwide and interested to open its retail outlets in three big cities of Pakistan (Karachi, Lahore and Islamabad). The company is in the process of developing the advertising campaign for these cities (Karachi, Lahore and Islamabad) in order to create awareness among the people in Pakistan. Mr. Alex the marketing manager of Sukan & Simmer is facing the problem to develop the message content for print advertisement.
Being an advertising consultant give suggestions to Mr. Alex (Marketing manager of Sukan & Simmer) regarding the message content of print advertisement.
Requirements:
i) Which type (s) of message content would you suggest Mr. Alex in order to design advertising message for print advertisement? Justify your suggestion. (5)
ii) Do you think your suggested message content will work for Sukan & Simmer keeping in view its nature of business? (5)
iii) Write a statement of your suggested message content (s). (5)
