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When entering foreign markets you have to deal with different laws and different means for settling disputes and conducting business. For example in Japan or China when business people disagree they hurt each other and law enforcement does not intervene. When starting a business in foreign countries you must conduct business by the laws of that area, you must learn to service according to their customs and culture. You have to find out the permits required in those areas, the laws regarding conducting business, and you must have business people whom are able to interact with others. The globalization of most businesses has taught many people to grow accustomed to other cultures and way of conducting business. In some countries if you refuse to shake someone's hand they are extremely insulted, in some countries the thumbs up is the same as 'flipping' someone off. When conducting business in other countries you must learn the customs of that area- how things are actually done, and the laws of that area.

Subway has quality food which will be successful in other countries in my opinion but it is not as simple as just building or renting a building and setting up shop. Many details must be worked out before starting the business in foreign countries.

Although the SUBWAY® brand tries to keep its menu the same all over the world so that patrons can expect to enjoy the same great-tasting sandwiches no matter where they are, it is very conscious of the different religious and cultural dietary needs of consumers and takes steps to adapt its menu accordingly. For instance, in India, where the population is either Hindu and does not eat beef or Muslim and does not eat pork, these ingredients are appropriately substituted with chicken, lamb or turkey.

The SUBWAY® brand evaluates a number of different factors to determine the potential growth and evaluate our ability to execute against that growth. We only wish to enter countries where there is high growth potential, high likelihood of sustainable and profitable growth of restaurants and have a suitable ability to support and conduct business there. Our team periodically reviews high potential countries and may change our development status at any time.