MKT501 current paper (May 2010
Wednesday, May 26, 2010 Posted In .Midterm May 2010 , Mkt Edit ThisToday Paper (26-05-2010)
MKT501 subjective Questions....................
How advertisement and promotional budget of a product changes during its life cycle? (5) marks
Explain the concept of loss leader with the help of example and why loss leaders are priced below cost (5) marks
Differentiate white goods and brown goods (3)marks
Marketers are required to choose a price that fits the market how an appropriate price works efficiently for the firms (3)marks
And 28 MCQs mostly from old papers and quiz
Another Paper:-
Total questions 32
28 mcqs
4 subjective (2q= 3 marks, 1 q = 5 marks. 1 q= 10 marks)
Q:"Retail is the dead end of product distribution" explain? 3 marks
remaining questions related to conjoint analysis, marketing mix, decline stage
overall very easy paper all mcqs old and repeated...better to see old mcqs for preparation.
MKT501 subjective Questions....................
How advertisement and promotional budget of a product changes during its life cycle? (5) marks
Explain the concept of loss leader with the help of example and why loss leaders are priced below cost (5) marks
Differentiate white goods and brown goods (3)marks
Marketers are required to choose a price that fits the market how an appropriate price works efficiently for the firms (3)marks
And 28 MCQs mostly from old papers and quiz
Another Paper:-
Total questions 32
28 mcqs
4 subjective (2q= 3 marks, 1 q = 5 marks. 1 q= 10 marks)
Q:"Retail is the dead end of product distribution" explain? 3 marks
remaining questions related to conjoint analysis, marketing mix, decline stage
overall very easy paper all mcqs old and repeated...better to see old mcqs for preparation.
