MKT501 - Marketing Management VU Midterm Current Paper (May 2011)
Saturday, May 14, 2011 Posted In .Midterm May 2011 Edit This1 Many companies try to set a price that will maximize current profit. This strategy assumes that company has knowledge of its:
► Cost and production function
► Revenue and cost function
► Demand and market function
► Demand and cost function
2While considering the place for a product which of the following is important for customer?
► Communication
► Convenience
► Customer cost
► Customer solution
3. Especially for which type of products the marketers should view packaging as a major strategic tool?
► Convenience products
► Consumer shopping products
► Industrial products
► Specialty products
4. In a television advertisement a group of teenagers is searching for some cold drinks to quench their thrust. In their searching they find a shop and they purchase the soft drinks. The selection of cold drink appeals to consumers’ _________ for liquid and attempts to shape consumers’ _________ for the advertised product.
► Needs, preferences
► Wants, needs
► Needs, wants
► Want, preference
5. Which of the following attacks the vulnerable part of a competitor?
Market leader
Market challenger
Market nicher
Market follower
6. Which of the following is TRUE about a product?
The idea that the customer receives in an exchange
The service that is rendered to a customer
The physical object the customer receives in an exchange
Every tangible thing the customer receives in an exchange
7. Highest percentage of ideas for new products originates with/from which of the following sources?
Top management
Competitors
Employees
Customers
8. Which of the following is quick in innovation?
Capital goods
Food items
Industrial goods
IT products
9. Which of the following is an indicator of high quality of the product?
Psychological price
Penetration price
Premium price (P#39)
Low price
10. ABC Company has been selling quality women garments at Rs.2000 to Rs.3000 which is roughly one tenth of their usual selling price. This is an example of:
► Skimming
► Loss leader
► Demand based pricing
► Cost based pricing
11. While writing the marketing plan, the analysis of environmental factors like supply chain, Government and legal etc, comes under which of the following section of marketing plan?
► Macro environment (P#15)
► Market analysis
► Consumer analysis
► Internal environment analysis
12. ___________type of growth refers to concentrating activities on markets and/or products that are familiar:
► Diversification
► Condensive
► Integrative
► Intensive
13. Which of the following has a quick response towards a new product?
► Opinion leaders
► Late majority
► Early majority
► Early adopters
14. Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint?
► Customer complaints database
► Web and telephone information hotlines
► Exit interviews
► Business analysiss
Rest all new
Most important decision in COMMERCIALIZATION
WHEN TO LAUNCH THE PRODUCT?
WHERE TO LANCH THE PRODUCT?
TO WHOM TO LAUNCH THE PRODUCT?
HOW TO LAUNCH THE PRODUCT?
3 definition parts of market were giving and last option like (all three definitions were outdated) mn ne last option select kia tha
In which stage of PLC demand increase
Growth
Decline
Introduction
Maturity
Market penetration ce related 3 mcqz the.
Subjective
Difference between white goods and brown goods? 3
Benefits of discount and allowances for the company 3
Why Packaging and labeling decision are important for company 5
Why marketers charge Market premium. 5.
