Mkt621 VU Midterm Current Paper (May 2011)
Saturday, May 14, 2011 Posted In .Midterm May 2011 Edit This
1. Evaluate the advantages & disadvantages of billboards as advertisement mode. (marks=5)
2.You have rendered the services of an advertising agency for research purposes. (marks=5)
3.What kind of research objectives about your product and company you will discuss with agency before conducting the research? (marks=3)
4.If you are a copywriter in an advertising agency, what will be your task as a copywriter in the agency? (marks=3)
5. management and organizational arenas, the In terms "top down" and "bottom up" are used to indicate how decisions are made. How allocation of advertising budget is affected by those decisions? (marks=3)
MCQ's are following
1. Which of the following strategies is followed by a company when it lunches a new product in existing market?
2. Liana advertising agency (LAA) handles all aspects of the advertising process including planning, design, production, and placement services to its client “Xing Construction Company of China”. LLA is a
3. Which approach can be used for positioning strategy?
4. Which one of the following puts different pieces of information together in a creative process?
5. Which one of the following methods can be used to determine the advertising budget?
6. Which one of the following is called the activity based and objective oriented approach of budgeting?
7. Which one of the following is NOT included in critical decisions about advertising research?
8. Which one of the following is NOT included in critical decisions about advertising research?
9. At which stage in an advertising research, the actual behavior of the customer towards a particular advertising campaign is assessed. Which one of the following methods is used for pre-testing of a TV and Radio advertisement?
ROPE strategy is one of the old problem-solving techniques and it was proposed by: Which of the following are the basic modes for advertising scheduling?
11. Which one of the following tools is used to decide 'Advertising Reach'?
12. Which one of the following tools is NOT used to decide 'Advertising Reach'?
13. Which section of an advertisement copy provides information about the company's office address?
14. Following are the major benefits of advertising towards society EXCEPT:
15. All of the following are codes of ethics in advertising, EXCEPT:
16. For marketers, geographic classification essentially based on an assumption that:
17. All of the following are the limitations of TV as an advertising medium EXCEPT:
All of the following are the disadvantages of advertising in a newspaper EXCEPT:
18. Advertising is a most important ingredient of promotion mix that is:
Paid form of personal communication
Paid form of non personal communication
Non paid form of personal communication
Non paid form of non personal communication
19. With which of the following, the concept of 'Intermediaries' is most closely associated?
Directory Advertising
Directory Advertising
All of the given options
Another option missed
2.You have rendered the services of an advertising agency for research purposes. (marks=5)
3.What kind of research objectives about your product and company you will discuss with agency before conducting the research? (marks=3)
4.If you are a copywriter in an advertising agency, what will be your task as a copywriter in the agency? (marks=3)
5. management and organizational arenas, the In terms "top down" and "bottom up" are used to indicate how decisions are made. How allocation of advertising budget is affected by those decisions? (marks=3)
MCQ's are following
1. Which of the following strategies is followed by a company when it lunches a new product in existing market?
2. Liana advertising agency (LAA) handles all aspects of the advertising process including planning, design, production, and placement services to its client “Xing Construction Company of China”. LLA is a
3. Which approach can be used for positioning strategy?
4. Which one of the following puts different pieces of information together in a creative process?
5. Which one of the following methods can be used to determine the advertising budget?
6. Which one of the following is called the activity based and objective oriented approach of budgeting?
7. Which one of the following is NOT included in critical decisions about advertising research?
8. Which one of the following is NOT included in critical decisions about advertising research?
9. At which stage in an advertising research, the actual behavior of the customer towards a particular advertising campaign is assessed. Which one of the following methods is used for pre-testing of a TV and Radio advertisement?
ROPE strategy is one of the old problem-solving techniques and it was proposed by: Which of the following are the basic modes for advertising scheduling?
11. Which one of the following tools is used to decide 'Advertising Reach'?
12. Which one of the following tools is NOT used to decide 'Advertising Reach'?
13. Which section of an advertisement copy provides information about the company's office address?
14. Following are the major benefits of advertising towards society EXCEPT:
15. All of the following are codes of ethics in advertising, EXCEPT:
16. For marketers, geographic classification essentially based on an assumption that:
17. All of the following are the limitations of TV as an advertising medium EXCEPT:
All of the following are the disadvantages of advertising in a newspaper EXCEPT:
18. Advertising is a most important ingredient of promotion mix that is:
Paid form of personal communication
Paid form of non personal communication
Non paid form of personal communication
Non paid form of non personal communication
19. With which of the following, the concept of 'Intermediaries' is most closely associated?
Directory Advertising
Directory Advertising
All of the given options
Another option missed
