Mkt630 GDB No. 2 solution
Tuesday, May 31, 2011 Posted In Mkt Edit This
Would Tokyo be a good test market for a new brand planned to be marketed worldwide? Why and why not?
Write only three solid arguments.
Solution
Write only three solid arguments.
Solution
Tokyo is home to the second largest Stock Exchange of the world.
The Capital City accounts for the highest GDP per capita of the country.
Business OverviewTokyo always has been quick to embrace modern developments and fashions therefore, gaining the forefront of trends and technology making it the country's most cosmopolitan city. The current drive towards economic reform and deregulation in Japan was also initiated in Tokyo, which showed the most immediate effect in the city.
The Tokyo Big Sight, Nippon Convention Center and Makuhari Messe make the city the major trade fair venue of Japan. Reputed trade shows like Ambiente, Linex and Beauty World taking place in the city every year are evident of Tokyo’s trade and commerce aptitude.
Tokyo is an important wholesale center and its diverse industries includes manufacture of electronic apparatus, transport equipment, automobiles, cameras, optical goods and a wide variety of consumer items.
The Capital City accounts for the highest GDP per capita of the country.
Business OverviewTokyo always has been quick to embrace modern developments and fashions therefore, gaining the forefront of trends and technology making it the country's most cosmopolitan city. The current drive towards economic reform and deregulation in Japan was also initiated in Tokyo, which showed the most immediate effect in the city.
The Tokyo Big Sight, Nippon Convention Center and Makuhari Messe make the city the major trade fair venue of Japan. Reputed trade shows like Ambiente, Linex and Beauty World taking place in the city every year are evident of Tokyo’s trade and commerce aptitude.
Tokyo is an important wholesale center and its diverse industries includes manufacture of electronic apparatus, transport equipment, automobiles, cameras, optical goods and a wide variety of consumer items.
::::::::::::::::::::::::::::::::::::
Tokyo would be a good Test market because of the following reasons
1- Tokyo is the moderate market in the world wide and known as a market having a strong brands and quality products
2- Tokyo is one of the preeminent global cities in the world with a vital economic foundation and continued focus on modernity and maintaining their position as one of the most modern industrial and financial centers.
3- It is a model for cities world wide who are striving to gain a position at the forefront of foreign investment.
1- Tokyo is the moderate market in the world wide and known as a market having a strong brands and quality products
2- Tokyo is one of the preeminent global cities in the world with a vital economic foundation and continued focus on modernity and maintaining their position as one of the most modern industrial and financial centers.
3- It is a model for cities world wide who are striving to gain a position at the forefront of foreign investment.
::::::::::::::::::::::::::::::::::::::::::::::::
Yes Tokyo is good market for test a new brand planned to be marketed world wide.
Tokyo is best for test the new product due to high customer choice and competition
Competition is exist in that market and product get high growth in world wide market
You can add more about your views
Tokyo is best for test the new product due to high customer choice and competition
Competition is exist in that market and product get high growth in world wide market
You can add more about your views
