Mgt301 GDB solution
Friday, June 10, 2011 Posted In MGT Edit ThisSemester “Spring 2011”
“Principles of Marketing (MGT301)”
This is to inform that Graded Discussion Board (GDB) Has been opened according to the following schedule
Schedule
Opening Date and Time
June 9, 2011 At 12:01 A.M. (Mid-Night)
Closing Date and Time
June 13, 2011 At 11:59 P.M. (Mid-Night)
Note: No extra or bonus/grace period is available for attempting GBD.
Discussion Question
In product Mix Pricing Strategies five strategies are used. These are Product Line Pricing, Optional Product Pricing, Captive Product Pricing, By Product Pricing and Product Bundle Pricing. You are required to give only the name of pricing strategy from the below mentioned statements.
[list=1] [*]Company A has introduced 250 ml cold drink and 500 ml cold drink with different prices
[*]
[*]
Company B is an internet service provider which charges a fixed and some variable rates according to usage in a month.
[*]
[*]
Company C is dealing in processing petroleum product and introduced Vaseline in the market with low price.
[*]
[*]
Company D is dealing in car manufacturing and offered company fitted CNG in low price as compared to the market price of the CNG kit.
Important Instructions:
You are required to give answer in tabular format like:
Company A
?
Company B
?
Company C
?
Company D
?
SOLUTION:
Company A Product Line Pricing
Company B Optional Product pricing
Company C By-Product Pricing
Company D Product Bundle pricing
SOLUTION:
Company A Product Line Pricing
Company B Optional Product pricing
Company C By-Product Pricing
Company D Product Bundle pricing
