Mgt602 GDB No. 2 Solution
Friday, June 10, 2011 Posted In MGT Edit ThisCase:
“Your father has been running a successful retail store with wide variety of products in Raiwand since 2008. After your degree completion in 2010, you joined the family retail business and shifted its focus to sell more profitable items. You have conducted a survey on people living in Lahore and found that they are willing to purchase your products but reluctant to visit the store physically as it is far away.”
The requirement:
Keeping in view the case, which strategy you will use to make store items accessible to your customers and why?
Solution:
It's 21st century and world has now become a global village. People are more use to of technology and prefer to buy and get their shopping delivered at their door-steps. I will introduce my products on the internet through E-Commerce. As Lahore is one of the big cities of Pakistan and people are more educated and through with the use of IT, it will be more easy and convenient for my customers to buy my products online. As E-Commerce is emerging new technologies and quicker & easier ways to buy and sell products, it will be my preferred strategy to handle my business problem.
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The owner may provide the facility of online shopping by making the website. A website is an online connection between the company and its customers and can be developed in-house or outsourced. The decision to go online should be made on a case-by-case basis. The products should be able to be delivered economically and conveniently. The product has to be interesting for a large number of people. Online operations have to bring significant cost reductions compared with brick-and-mortar operations. The company must have the ability to economically draw customers to its website. Conflict between traditional and online marketing channels can lead to a hostile, competing position of once partnering companies. By doing this customers can
access the product easily and on economical cost.
