Mkt624 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan
Saturday, July 16, 2011 Posted In .Final Term Exam Spring 2011 (July) Edit This
Mkt624 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan
Brand Management - MKT624 (Subjective) 16-07-11
Session -01
Time 7:30AM
MCQ's = 46 & Subjective = 9
All these questions are not with 100% exact wording but it's the theme of the
questions to a maximum limit.
Briefly explain implicit promises. Marks 3
Discuss the role of sales staff in trade and customer oriented promotions. Marks 3
Discuss fundamentals of advertisement. Marks 3
What is brand innovation give an example? Marks 3
Brand extension is successful then introducing a new brand. Briefly explain it. Marks 5
Define pricing and discuss its determinants in detail. Marks 5
How core competencies play a role in the success of a product. Marks 5
Tell the hard questions raises in brand contract. Marks 5
What are marketing communication forms? As en employee of an organization discuss in detail all of them. Marks 5
Session -01
Time 7:30AM
MCQ's = 46 & Subjective = 9
All these questions are not with 100% exact wording but it's the theme of the
questions to a maximum limit.
Briefly explain implicit promises. Marks 3
Discuss the role of sales staff in trade and customer oriented promotions. Marks 3
Discuss fundamentals of advertisement. Marks 3
What is brand innovation give an example? Marks 3
Brand extension is successful then introducing a new brand. Briefly explain it. Marks 5
Define pricing and discuss its determinants in detail. Marks 5
How core competencies play a role in the success of a product. Marks 5
Tell the hard questions raises in brand contract. Marks 5
What are marketing communication forms? As en employee of an organization discuss in detail all of them. Marks 5
