Mgt301 Principles of Marketing Assignment No. 1 solution
Monday, October 24, 2011 Posted In MGT Edit ThisSemester “Fall 2011”
“Principles of Marketing (MGT301)”
Assignment No. 01 Marks: 20
“Case Study”
Khurarrianwala (Faisalabad) is well known as an Industrial Hub in Pakistan. Many Textile firms are manufacturing different products and mostly export these products to foreign customers. Merchandisers of each industry send their product’s samples to foreign customers for approval of product design, shape, and quality etc. Till 2004, most of the industries had to go to FedEx office Faisalabad to handover their parcels to be delivered to the foreign customers. By analyzing the growing demand in this area, DHL opened its office in Khurarrianwala in 2004. DHL offered the logistic services to all firms for sending their product samples to foreign customers. Textile firms in that area used to hand over their parcels to DHL at their Khurrarianwala office and the daily closing time of sample collection was 05:00 PM. Some of the students of a University located in Faisalabad conducted a research and found that 70% market share in that area was captured by DHL till end of 2005. At the end of 2006, all firms switched over from FedEx to DHL. The major reason of switch over was the distant location of FedEx as it was 40 KM away from the area. Afteranalyzing this situation; FedEx started to collect samples (parcels) from each and every firm in that area and created the competition for DHL. FedEx got the 90% market share in that area at the end of 2009 but DHL had only 10% market share at that time. Customers are more satisfied with FedEx as many merchandisers said that FedEx delivery system is bit fast.
Answer the following questions:
1. How could DHL have got the lost customers back?
2. If DHL had also started collection of samples from every firm then how would FedEx have retained its competitive edge?
The Special Note: How can you avoid zero marks status?
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Schedule
Opening Date and Time October 22, 2011 At 12:01 A.M. (Mid-Night)
Due Date and Time October 28, 2011 At 11:59 P.M. (Mid-Night)
SOLUTION:
Here DHL want to increase his business and have to back customer that turn from there (DHL) service . There for DHL have to take affect on his services and have to develop there business . First of all DHL have to chose Marketing Mix (4 P's ) in there organization for globally research (product) (place) (promotion) (price) .
Second Chose Marketing mix strategy for promotion . So types of promotions are:
advertiseing
public relations
sales promotion
personal selling
Direct mail
Internet marketing
After this the DHL have to chose the Push & Pull strategy for there business in locally and internationally.
Pull and push strategy have functions individually local and globally which are as fellow:
Manufaacturer
Whole saller
Retailer
Consumer
At last DHL have to Chose PRODUCT LIFE CYCLE step for there business, there are four step for product life cycle:
Introduction
Growth
Maturity
Decline
Then DHL can increase there percentage services and promotions
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ANOTHER SOLUTION:
ANSWER 1: DHL should also take parcels from firms and fast delevery as compared to FedEx and increase the time from 5 PM to 7or 9 even 12 with cost factor
Answer 2: DHL should more fastset delivery adopt
The Special Note: How can you avoid zero marks status?
ANSWER1= DHL should also take parcels from firms and fast delevery as compared to FedEx and
increase the time from 5 PM to 9 PM even midnite if possible
Answer 2 = FedEx should more attention fast to fastste delivery
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Another Solution:
Question No.1
How could DHL have got the lost customers back?
Solution:
In order to get back customers, DHL have to take some necessary steps. DHL have to chose Marketing mix also known as 4 P’s. DHL should provide home collecting facility so that customer vusolutions get ease and chose their service. Apart from providing home collecting facility DHL should give different kinds of offers and discounts. Advertisement plays an important role in marketing so another step should be taken by the DHL to popularize their business by proper and good awareness. The marketing mix is as follow:
1) The right product
2) Sold at the right price
3) In the right place
4) Using the most suitable promotion.
The Right Product:
The DHL service should have the right characteristics - for example, it looks good and works well. The price is right. Customer need to pay in large quantities to produce profits.
Sold At Right Price/ Giving Service at Right Price:
All aspects of the marketing mix, the price is that it creates sales - the rest are costs. Price of the product is vusolutions clearly an important factor in the value of sales. In theory, the price is really determined by the discovery of what customers perceive the value of the sale.
Right Place:
Although the figures vary greatly depending on the service, about one-fifth the cost of the service goes to the customer. 'Place' of different methods of transport, and then it also makes them available to customers. Choice of distribution method will depend on a variety of situations. So it is necessary for DHL to open office at the right place where customer can reach easily not out side the city where people get difficulty to reach.
Suitable Promotion:
The DHL should make properly and meaningfully advertisement so that customer have information about the service. It will provide information that will help them make a decision to purchase a service.
Question No.2
If DHL had also started collection of samples from every firm then how would FedEx have retained its competitive edge?
Solution:
In order to retained competitive edge FedEx have to do some future planning using Marketing principles. FedEx have to offer more discount than DHL and more effective customer relationship. vusolutions By increasing the speed of delivery and collecting the sample of sample from the customer can retain the edge of FedEx. Pull and push have the following characters:
Manufacturer
Whole seller
Retailer
Consumer
::::::::::::::::::::::::::::::::::::::::
Another Solution:
Question No.1
How could DHL have got the lost customers back?
Solution:
In order to get back customers, DHL have to take some necessary steps. DHL have to chose Marketing mix also known as 4 P’s. DHL should provide home collecting facility so that customer vusolutions get ease and chose their service. Apart from providing home collecting facility DHL should give different kinds of offers and discounts. Advertisement plays an important role in marketing so another step should be taken by the DHL to popularize their business by proper and good awareness. The marketing mix is as follow:
1) The right product
2) Sold at the right price
3) In the right place
4) Using the most suitable promotion.
The Right Product:
The DHL service should have the right characteristics - for example, it looks good and works well. The price is right. Customer need to pay in large quantities to produce profits.
Sold At Right Price/ Giving Service at Right Price:
All aspects of the marketing mix, the price is that it creates sales - the rest are costs. Price of the product is vusolutions clearly an important factor in the value of sales. In theory, the price is really determined by the discovery of what customers perceive the value of the sale.
Right Place:
Although the figures vary greatly depending on the service, about one-fifth the cost of the service goes to the customer. 'Place' of different methods of transport, and then it also makes them available to customers. Choice of distribution method will depend on a variety of situations. So it is necessary for DHL to open office at the right place where customer can reach easily not out side the city where people get difficulty to reach.
Suitable Promotion:
The DHL should make properly and meaningfully advertisement so that customer have information about the service. It will provide information that will help them make a decision to purchase a service.
Question No.2
If DHL had also started collection of samples from every firm then how would FedEx have retained its competitive edge?
Solution:
In order to retained competitive edge FedEx have to do some future planning using Marketing principles. FedEx have to offer more discount than DHL and more effective customer relationship. vusolutions By increasing the speed of delivery and collecting the sample of sample from the customer can retain the edge of FedEx. Pull and push have the following characters:
Manufacturer
Whole seller
Retailer
Consumer
