MKT610 current paper (May 2010
Thursday, May 27, 2010 Posted In .Midterm May 2010 , Mkt Edit ThisToday Paper (27-05-2010)
total 32 question thy
28mcq's and 4 subjective
1: difference b/w product and service
2: differentiate customer loyalty and retention
3: how brand familiarity is created and what are the qualities of good brand name?
4: how do database and customer privacy considerations play role in building strong customer relationship?
28mcq's and 4 subjective
1: difference b/w product and service
2: differentiate customer loyalty and retention
3: how brand familiarity is created and what are the qualities of good brand name?
4: how do database and customer privacy considerations play role in building strong customer relationship?
