Mkt610 GDB solution
Wednesday, January 12, 2011 Posted In Mkt Edit This
Now days, majority of banks facilitate their customers with their websites, it is of utmost importance to provide speedy services with customer recognition. Customer feel pleasure when they are offered personalized services.
Tell only two ways that how banks are personalizing their websites?
Answer:
Personalization refers to personal use. Banks also give these facilities on websites.
1. Mobile internet that linked to the bank website so any one having facilty of mobile can connect to check bank accounts.
2. Bank websites provide checking accounts, credit cards, debit cards and ATMs etc
3. One can have monthly, yearly account statements using personal account on Bank website.
4. Transferring funds.
5. Facilitate Payments of shopping via website.
.......................
idea Solution:
1 Personalizing the Internet
2 Personalizing Software
3 Specialized Telecom Services
4 Telegraph & other communications
Tell only two ways that how banks are personalizing their websites?
Answer:
Personalization refers to personal use. Banks also give these facilities on websites.
1. Mobile internet that linked to the bank website so any one having facilty of mobile can connect to check bank accounts.
2. Bank websites provide checking accounts, credit cards, debit cards and ATMs etc
3. One can have monthly, yearly account statements using personal account on Bank website.
4. Transferring funds.
5. Facilitate Payments of shopping via website.
.......................
idea Solution:
1 Personalizing the Internet
2 Personalizing Software
3 Specialized Telecom Services
4 Telegraph & other communications
A growing number of banks are exploring the potential of the Internet as a marketing channel in addition to its current role as a service delivery vehicle. The banks' entry into Internet marketing has occurred in three phases: from brochure-ware to transactional sites to personalized marketing. During the brochure-ware phase, the banks created static Web sites that simply provide information about themselves, their products, services and locations. During the second phase, they deployed transactional Web sites that allowed customers to transfer funds, pay bills and ask about their accounts. During the third phase, banks have started using personalization engines that tailor the content of the Web site to the particular needs of customers. This phase may be followed by the use of neural networks that could learn customer behavior and preferences
