Mkt624 GDB No. 2 announced
Wednesday, January 12, 2011 Posted In Mkt Edit This
Brand Management (MKT624)”
This is to inform that Graded Discussion Board (GDB)
Has been opened according to the following schedule
Schedule
Opening Date and Time: January 12, 2011 At 12:01 A.M. (Mid-Night)
Closing Date and Time: January 13, 2011 At 11:59 P.M. (Mid-Night)
Note: No extra or bonus/grace period is available for attempting GBD.
Discussion Question
“Although line extension may cannibalize the parent brand still brand managers decide to go for line extension. Do you think their decision is justified? Give two reasons for your answer.
Note:
Cannibalization:
It is a marketing process in which the market share of one product is taken over by the newly introduced product of the same company, thus reducing the sale volume and sales revenue of the existing product.”
This is to inform that Graded Discussion Board (GDB)
Has been opened according to the following schedule
Schedule
Opening Date and Time: January 12, 2011 At 12:01 A.M. (Mid-Night)
Closing Date and Time: January 13, 2011 At 11:59 P.M. (Mid-Night)
Note: No extra or bonus/grace period is available for attempting GBD.
Discussion Question
“Although line extension may cannibalize the parent brand still brand managers decide to go for line extension. Do you think their decision is justified? Give two reasons for your answer.
Note:
Cannibalization:
It is a marketing process in which the market share of one product is taken over by the newly introduced product of the same company, thus reducing the sale volume and sales revenue of the existing product.”
