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Q: - 1 How would you convince your owner for implementing a strategic planning in the organization?

To convince our owners we should let upon strategic planning. Strategic planning is the key to helping us collectively and cooperatively gain control of the future and the destiny of our organization. Some firms do not in strategic planning and some firms do strategic planning but receive no support from managers and employee like this cause which you mention. There are many reasons which officers dislike strategic planning for example.

In this assignment you mention 2 reasons like CEO this strategic planning is totally waste of time and too expensive to implement. 

Some firms see planning as a waste of time since no marketable product is produce. Time spent on planning is an investment.

Q: - 2 Being a marketing manager, you need to identify the external force that has a major impact on your organization. Support your answer with expert opinions?