Mgt501 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan
Tuesday, July 19, 2011 Posted In .Final Term Exam Spring 2011 (July) Edit This1) Explain why competitor could be a good idea source? 3marks
2) How public relation could benefit small business? 3marks
3) Why it is necessary to reassess the content of T.V commercial? 3marks
4) Consumer decision process according to howard and sheath. 3marks
5) What are the advantages of negotiation? 5marks
6) Define swot analysis and what question a company can answer by swot analysis? 5marks
7) "a corporate image should be consistent with the company product, product line and brand" Evaluate this statement. 5marks
8) Naseem has been in sports business for 4 years………………………………you are required to suggest him that how can he develop the right combination for 4ps