Mgt603 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan
Tuesday, July 19, 2011 Posted In .Final Term Exam Spring 2011 (July) Edit This
Mgt603 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan
MCQs 56
Subjective Qs 8
Total Questions 64
Marks:
56MCQs x 1 mark = 56
4Qs x 3 marks = 12
4Qs x 5 marks = 20
Total Marks = 88
Q57 (3 marks)
"Government regulations can create opportunities and threats". Support this statement giving three examples?
Q58 (3 marks)
If a firm is falling under Quardrant-I of GSM, what strategic position that firm depicts?
Q59 (3 marks)
One of the approaches to implement change says, "People are basically compliant and will generally do what they are told or can be made to do and change is based on exercise of authority and imposing of sanctions", identify that approach and explain?
Q60 (3 marks)
Explain the concept of "Feasibility" as Richard Ramlet's criteria for evaluation strategies?
Q61 (5 marks)
Give at least two examples of multinational or local firms that are operating in Pakistan and have initiated backward integration. Justify your answer?
Q62 (5 marks)
Suppose as a manager of company you find out after analysis that your company is located in Quadrant-2 in GSM. What type of strategies it should adopt and why?
Q63 (5 marks)
Explain how internet is changing the business in the world?
Q64 (5 marks)
Explain "Target Marketing" and also pros and cons of Target Marketing?
Subjective Qs 8
Total Questions 64
Marks:
56MCQs x 1 mark = 56
4Qs x 3 marks = 12
4Qs x 5 marks = 20
Total Marks = 88
Q57 (3 marks)
"Government regulations can create opportunities and threats". Support this statement giving three examples?
Q58 (3 marks)
If a firm is falling under Quardrant-I of GSM, what strategic position that firm depicts?
Q59 (3 marks)
One of the approaches to implement change says, "People are basically compliant and will generally do what they are told or can be made to do and change is based on exercise of authority and imposing of sanctions", identify that approach and explain?
Q60 (3 marks)
Explain the concept of "Feasibility" as Richard Ramlet's criteria for evaluation strategies?
Q61 (5 marks)
Give at least two examples of multinational or local firms that are operating in Pakistan and have initiated backward integration. Justify your answer?
Q62 (5 marks)
Suppose as a manager of company you find out after analysis that your company is located in Quadrant-2 in GSM. What type of strategies it should adopt and why?
Q63 (5 marks)
Explain how internet is changing the business in the world?
Q64 (5 marks)
Explain "Target Marketing" and also pros and cons of Target Marketing?
Mgt603 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan
attempted paper of MGT603 @ 4:30pm which was difficult and only 5 to 8 MCQ's were from Past Papers
What are different types if division of firms
What is marketing segmentation, explain with examples.
What is Strategy Evaluation Control System
What is objective and what is its importance.
What is SMART and etc…
What is EFE MATRIX?
What is target marketing its application and etc.
What are different types if division of firms
What is marketing segmentation, explain with examples.
What is Strategy Evaluation Control System
What is objective and what is its importance.
What is SMART and etc…
What is EFE MATRIX?
What is target marketing its application and etc.
