Mgt610 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan
Tuesday, July 19, 2011 Posted In .Final Term Exam Spring 2011 (July) Edit This
Mgt610 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan
You are a marketing manager in a firm. You have been assigned a task of studying consumer behavior. What kind of questions will come in your mind while studying the consumer behavior?
How can poor coordination harm the implementation of strategy?
Briefly explain the following terms.
a) Scalability
b) Multiple communication channels
What do you know about customer success factor. Briefly explain it with an example?
Briefly explain the dimensions of service quality?
How can poor coordination harm the implementation of strategy?
Briefly explain the following terms.
a) Scalability
b) Multiple communication channels
What do you know about customer success factor. Briefly explain it with an example?
Briefly explain the dimensions of service quality?
